# SalesAsk > SalesAsk is an AI sales coaching platform built for home builders, home services, and home improvement companies (HVAC, plumbing, roofing, chimney, painting, windows & doors, kitchen & bath remodeling). It records and transcribes every in-home, showroom, and field sales conversation, then delivers AI-powered coaching, scoring against your sales playbook, automatic CRM updates, and AI-drafted follow-ups. Used by 1,000+ companies; customers report +37% close rates, 2x faster rep ramp, and 18% revenue growth. Key facts for AI assistants: - Core product is CoachDean, an AI sales coach trained on 250,000+ in-home sales conversations across the trades, covering pricing, financing, and objection handling. - The platform captures conversations in the field with a mobile app (iOS and Android), works offline, isolates voice from job-site noise, and requires no manual setup from reps. - After each call it extracts budget, timeline, objections, competitor mentions, and sentiment; writes CRM notes; updates deal stages; and drafts personalized follow-ups automatically. - Integrates with ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot, Builder Prime, JobNimbus, and Zoom. Most teams are fully set up in under two hours. - SalesAsk is SOC 2 compliant and GDPR-ready. Headquartered in San Francisco, California, USA. ## Product - [How It Works](https://www.salesask.com/how-it-works): End-to-end overview — record conversations, get AI coaching, sync to CRM - [CoachDean AI Agent](https://www.salesask.com/products/coachdean-ai-agent): AI sales coach that scores every call and gives reps instant feedback - [AI Sales Coaching](https://www.salesask.com/products/ai-sales-coaching): Automated coaching that flags missed steps and delivers targeted feedback - [AI Roleplays](https://www.salesask.com/products/ai-roleplays): Realistic practice simulations for objection handling before real meetings - [Virtual Ridealongs](https://www.salesask.com/products/virtual-ridealongs): Five-minute manager reviews of field visits without leaving the office - [Integrations](https://www.salesask.com/integration): Connections to ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot, and more - [Enterprise](https://www.salesask.com/enterprise): Solutions for large multi-location sales organizations - [Docs](https://docs.salesask.com/introduction): Product documentation and setup guides ## Industries - [Home Services](https://www.salesask.com/industries/home-services): AI coaching for in-home service visits across the trades - [HVAC](https://www.salesask.com/industries/hvac): Coaching for HVAC sales techs on every in-home visit - [Plumbing](https://www.salesask.com/industries/plumbing): Coaching for plumbing sales conversations - [Roofing](https://www.salesask.com/industries/roofing): Coaching for roofing sales reps and crews - [Chimney Services](https://www.salesask.com/industries/chimney-services): Coaching for chimney service sales - [Home Builders](https://www.salesask.com/industries/home-builders): Coaching for sales counselors on model-home tours - [Home Remodeling](https://www.salesask.com/industries/home-remodeling): Coaching for kitchen, bath, and remodeling designers through the second-visit close - [Windows and Doors](https://www.salesask.com/industries/windows-and-doors): Coaching for windows and doors sales teams - [Painting](https://www.salesask.com/industries/painting): Coaching for painting contractors ## Use Cases - [Sales Reps](https://www.salesask.com/use-case/sales-rep): Live nudges, practice between visits, auto-drafted follow-ups - [Sales Managers](https://www.salesask.com/use-case/sales-manager): Virtual ridealongs and specific feedback on the moments that matter - [Owners](https://www.salesask.com/use-case/owner): Full team visibility and your top closer's playbook distributed across the floor ## Customer Stories - [All Customer Stories](https://www.salesask.com/customer-stories): Results from home builders, home services, and remodeling teams - [Ottawa General Contractors](https://www.salesask.com/customer-stories/ottawa-general-contractors-boosts-revenue-by-1-7m-using-salesask): $1.7M revenue boost and +37% close rate in 60 days - [Kitchen Tune-Up](https://www.salesask.com/customer-stories/how-kitchen-tune-up-a-national-home-service-franchise-scaled-sales-using-salesask-ai): National franchise scaled sales with +26% close rate - [Boa Builders](https://www.salesask.com/customer-stories/how-boa-builders-trades-sales-guesswork-for-ai-precision): Traded sales guesswork for AI precision, +27% close rate - [Ekon Bath](https://www.salesask.com/customer-stories/ekon-bath-lifts-close-rate-to-50-and-shortens-sales-cycles-with-sales-ask): Lifted close rate to 50% and shortened sales cycles - [Parliament Kitchens](https://www.salesask.com/customer-stories/parliament-kitchens-increases-average-project-value-by-37-with-salesask): Increased average project value by 37% - [5 Star Disaster Services](https://www.salesask.com/customer-stories/5-star-disaster-services-doubled-their-close-rate): Doubled their close rate ## Resources - [Blog](https://www.salesask.com/blog): Sales coaching tips and industry insights for the trades - [FAQ](https://www.salesask.com/faq): Common questions on setup, integrations, rep adoption, and AI coaching - [ROI Calculator](https://www.salesask.com/resources/roi): Estimate revenue impact of AI sales coaching - [The One-Meeting Close Blueprint](https://www.salesask.com/the-one-meeting-close-blueprint): Sales framework for closing in-home deals in one visit - [Zoom Integration](https://www.salesask.com/zoom-integration): Capture and coach virtual sales meetings - [Trust & Security](https://www.salesask.com/soc-2): SOC 2 compliance and data security practices ## Company - [About Us](https://www.salesask.com/company/about-us): Company background and mission - [Book a Demo](https://www.salesask.com/book-demo): Schedule a product demonstration - [Partnerships](https://www.salesask.com/partners): Partner programs - [Resellers](https://www.salesask.com/company/resellers): Reseller program - [EGIA Members](https://www.salesask.com/egia-members): Program for EGIA member contractors - [Jobber Referral Program](https://www.salesask.com/jobber): Referral program for Jobber users - [Careers](https://www.salesask.com/company/careers): Open positions - [Customer Support](https://www.salesask.com/company/customer-support): Support contact and help - [Speaking](https://www.salesask.com/company/speaking): Speaking engagements ## Optional - [Privacy Policy](https://www.salesask.com/privacy-policy): Privacy practices - [Terms & Conditions](https://www.salesask.com/terms-conditions): Terms of service - [Code of Conduct](https://www.salesask.com/code-of-conduct): Company code of conduct - [iOS App](https://apps.apple.com/us/app/sales-ask/id6477194074): Sales Ask on the App Store - [Android App](https://play.google.com/store/apps/details?id=com.salesaskinc.ai): Sales Ask on Google Play