Meet Coach Dean
He hears every visit, scores every step and writes coaching straight to the rep.
Explore Coach Dean →Industries
Security
Independently audited. Your data is never sold or used to train models for other companies.
Visit the Trust Center →Latest insight
The Builder Sales Stack in 2026
Notes from a dozen builders at Builder Innovator.
Read the article →1,000+ sales teams run on SalesAsk, from local remodelers to national builders.
SOC 2 Type IGDPR
How it works
Five steps, all automatic. Nothing for the rep to type.
Step 01: Before the visit
One-page Context Brief
CRM history, past objections and open deal points, ready on the rep's phone before the knock.
Step 02: Recording
iPhone, iPad or Apple Watch
Voice is isolated from job-site, showroom and truck-cab noise. Works offline.
Step 03: Conversation intelligence
Structured from every visit
Budget, timeline, competitor mentions and sentiment, pulled out automatically.
Step 04: Sales automation
Your CRM, filled in
Notes, deal stage, call log, next steps and a drafted follow-up, synced to the right record.
Step 05: Coaching
Against your Playbook of Wins
Coach Dean flags the missed step and sends specific coaching to the rep before the next visit.
Today, 2:00 pm
Second visit, kitchen remodel
Last objection
Timeline
Competing quote
Yes
Decision makers
Both owners
Open item
Cabinet finish
Customer results
Numbers our customers reported after rolling SalesAsk out to their sales teams.
Read the customer stories →Franchise+26%
Close rate across Kitchen Tune-Up franchise owners
Read the story →Remodeling$1.7M
Revenue added in six months
Read the story →Home builder3X
Faster ramp for new reps
Read the story →Remodeling+30%
Close rate, with better rep retention
Read the story →15,000+
Reps coached
250,000+
Conversations recorded
1,000+
Teams across the U.S.
+37%
Average close-rate increase
Kitchen Tune-Up franchise owner
Kitchen Tune-Up
“I was completely blind when it came to training my team and building their skills.”
Read the case study →Close rate across franchise owners
Customer stories
3X
Faster ramp time
How BOA Builders traded sales guesswork for AI precision
Read story →
+30%
Close rate increase
How a home improvement leader lifted close rates and rep retention
Read story →
$1.7M
Added in six months
Ottawa General Contractors boosts revenue by $1.7M
Read story →
100%
Techs using AI Coach daily
How General Air took onboarding onsite and got techs to buy in
Read story →+26%
Close rate increase
How Kitchen Tune-Up, a national franchise, scaled sales
Read story →Coach Dean
He's been in 1,250,000+ in-home sales conversations. Ask about pricing, financing, objections or what your top closer does differently.
Rep
Marcus T.
Playbook score
87%
Three reps skipped the budget question on Tuesday visits. Want me to assign the price-objection roleplay?
Missed steps this week
Who it's for
The conversation decides the deal. Each role needs a different signal, and SalesAsk gives each one the right one.
Live nudges at the kitchen table. Practice that fits between visits. Follow-up drafted before you're back in the driveway.
Read more
Five-minute virtual ridealongs. Specific feedback on the moments that mattered. The signal, not the noise.
Read more
The visibility you've never had. Your top closer's playbook, distributed across the floor.
Read moreOne playbook across every region and location, with role-based access and a named success manager.
Read moreSecurity and compliance
Recordings of real sales conversations are some of the most sensitive data you own. An independent auditor has checked how we protect them.
Encryption
TLS in transit and AES-256 at rest.
Consent tools
All 50 states, including the 11 two-party consent states.
Role-based access
Reps see their own calls. Managers see their team.
Your data stays yours
Never sold, never used to train models for other companies.
Deletion on request
Ask any time and we action it promptly.
Monitored infrastructure
24/7 monitoring. Nothing sits on a rep's phone.
Integrations
25+ CRM, field service, dialer and financing platforms. Every conversation logged, scored and synced. No developer needed.
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Insights
Yes, with consent. SalesAsk has built-in consent tools for all 50 states, including the 11 two-party consent states, and we train your team on the right approach for each market.
Reps start the recording themselves, and most see it as coaching rather than monitoring once feedback starts landing on their phone after visits.
Coach Dean scores every visit against the sales steps you already teach, then sends the rep specific coaching before the next appointment.
Your team is recording by the end of week one. Coach Dean is calibrated to your playbook over the following weeks.
Yes. SalesAsk connects to 25+ platforms, including ServiceTitan, Jobber, Housecall Pro, HubSpot and Salesforce.
