AI coaching for in-person sales
Turn every conversation into predictable revenue.
Record the visit on your rep's phone, score it against your own sales process, and put coaching in their pocket before the next meeting. SalesAsk customers average a 37% close rate increase, across 1,000+ teams.
Sales conversations analyzed on SalesAsk
The rep taps record when the visit starts. Recordings captures the whole conversation from the phone already in the rep's pocket.
Close rate increase
Every step you already teach is checked on every visit by Scorecards, with the line that proves it.
Added in six months
Coach Dean answers the owner's questions from every recorded visit, with the quote behind each answer.
Higher quoted job value after roleplay practice
AI Roleplays let reps practice the line they fumbled before the next homeowner hears it.
1,000+ sales teams rely on SalesAsk.
Turn 100%of your sellers
into consistent performers.
One system for sales, coaching, and insights, powered by AI that gets your business as well as your best reps.
37%
Close rate increase
Close rate before and after SalesAsk
Before
With SalesAsk
Before
+37%
22%
Higher PVR
PVR before and after SalesAsk
Before
With SalesAsk
Before
+22%
18%
Revenue growth
Revenue before and after SalesAsk
Before
With SalesAsk
Before
+18%
100%
Faster ramp
Time for a new rep to run visits alone
Before
With SalesAsk
Before
2x faster
Trusted by 1,000+ teams who sell in the home, the showroom and the SALES FLOOR
One tap on iPhone, iPad and Android phones and tablets, plus Apple Watch. Works offline anywhere.
Explore recordingsThis week
Close rate by repUpdated after every visit
View dashboardPrep and AI roleplays before the visit, live coaching during it, a score and written feedback after.
Explore AI sales coachingCoaching moment
You skipped financing. Here is how to bring it up next time.Marcus Reid · HVAC estimate
Close rate, ticket size and process scores by rep and branch, updated after every visit.
Explore analytics and reportingWhat happens after teams start recording.
Fischer Homes · reps recording
3.5x
40 reps recorded during the April pilot. By June it was 141, and it hasn't dropped below 125 since.
“We uploaded the same recordings into every platform and compared them side by side for three months. SalesAsk was the one that fit how we actually sell.”
Leah Schindler
Principal IT Product Owner, Fischer Homes
Kitchen Tune-Up · reps recording
54+
reps recorded appointments every month from March to September. Seven months in a row, between 54 and 59 each time.
“Hands down one of the most important sales tools that you could pay for.”
Heather Lash
Owner, Kitchen Tune-Up Akron Canton
After three months side by side
“The difference was obvious, so then we moved the whole company.”
Bob Camire
Bath Experts
Across home services, remodeling and builder teams
94.6%
of recorded appointments got AI coaching, March to September 2026.
Bath Experts · reps recording
9.4x
5 reps in April. The whole team of 47 by August.
Reps recording means people who recorded at least one appointment that month. Source: SalesAsk usage data, March to September 2026.
How it works
Coaching before, during and after every visit.
Before the visit, the rep reads a context brief and rehearses the hard part in an AI roleplay. During it, Coach Dean coaches live. After it, the score, the notes and the next step are written before they reach the next driveway.
Context brief
Martinez residenceToday, 2:30 PM · Follow-up visitIntelligence before the handshake.
Don't walk in blind. SalesAsk pulls CRM history, past objections and open deal points into a one-page context brief, and the rep can practice the likely objection in an AI roleplay. Know the room before you enter it.
Recording built for the field.
Designed for the field, not the desktop. Our audio engine isolates voice from background noise, so job sites, showrooms and kitchen tables are all captured without extra effort.
Pulled from the conversation
From noise to signal.
Audio is just data. SalesAsk strips away the filler and pulls out budget, timeline, competitor mentions and sentiment as structured data, straight from the conversation.
Synced to your CRM
The end of admin.
The CRM shouldn't be a chore. SalesAsk writes the notes, updates the deal stage, logs the activity and sets the next step automatically. No manual entry, always accurate.
Missed step · 23:41
Bring up financing before the second option.Coaching on every visit.
Find the exact moment a deal stalls. Coach Dean nudges the rep live during the visit, then compares it against your best closers, flags the missed steps and sends targeted coaching to the rep's phone.
Customer results
Teams like yours. Results to repeat.
Owners and sales leaders who sell in the home, the showroom and the model home, and what changed once every visit was coached.
Your growth advisor sets it up with you.
You get a growth advisor who sets SalesAsk up with you and checks in every week for the first month. After that, you sit down together once a quarter to look at close rates and revenue. Turn every conversation into predictable revenue.
Your growth advisor
One person to call
The person who sets you up is the same person you talk to at every quarterly review.
Setup
Setup and training
We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.
Days 1 to 30
A 30 day rollout
Your sales leader signs off on the plan before launch. Reps record their first visits on day one.
Weekly, then quarterly
Weekly check-ins, then quarterly reviews
In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.
Who it's for
From the rep in the field to the sales floor.
Coaching for the people in front of customers, and the visibility and control enterprise teams need to roll it out across every location.
For the rep at the kitchen table who wants to close more and drive less, with coaching that lands before the next door.
Explore
For managers who can't ride along on every visit. Five-minute virtual ridealongs on the moments that mattered.
Explore
For owners who want their best closer's playbook on every visit, and the numbers to prove it is working.
ExploreFrom the kitchen table to the sales floor, SalesAsk coaches the conversations that still sell in person.
Resources
Featured insights
Notes from Builder Innovator: the stack we kept seeing and the gaps every VP mentioned.
Read the articleHow to turn your best rep's process into the standard every rep follows.
Get the playbookWhat gets said at the kitchen table, and what it means for your close rate.
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