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The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
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AI coaching for in-person sales

Turn every conversation into predictable revenue.

Record the visit on your rep's phone, score it against your own sales process, and put coaching in their pocket before the next door.

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How it works
SOC 2GDPR compliantG2 High PerformerG2 Users Love UsG2 High Performer Americas Fall 2026G2 Easiest To Do Business With Fall 2026
Sales reps
Recording00:12:41
The Hartley visit
1408 Oak Lane, Owen Vance
OVGood, so we scope it to the claim and nothing gets added that you did not agree to.
Sales managers
Process9/11
Cobalt in-home process
Homeowner's own timeline established
Everyone who decides is in the room
Competing bid opened line by line
Monthly shown beside the total
Owners
Coach DeanAsked by the owner
Why did the Sherrard roof not close?
Price came up before the scope was walked. Owen named the number at 9:12, and he did the same in seven of his last ten visits.
Moment at 9:127 of 10 visits
New hires
AI RoleplayAttempt 2
Adam Kerr
Homeowner with a competing quote
I already have a quote for less.
Opened their quote line by line
Showed the monthly beside the total
Booked the next step before leaving

Sales conversations analyzed on SalesAsk

1.3M+

The rep taps record when the visit starts. Recordings captures the whole conversation from the phone already in the rep's pocket.

Close rate increase

+26%Kitchen Tune-Up owners

Every step you already teach is checked on every visit by Scorecards, with the line that proves it.

Added in six months

$1.7MOttawa General Contractors

Coach Dean answers the owner's questions from every recorded visit, with the quote behind each answer.

Higher quoted job value after roleplay practice

31%Coolforce

AI Roleplays let reps practice the line they fumbled before the next homeowner hears it.

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

Coaching on 100%of visits, not the one in fifty a manager can ride along on.

Most visits happen with nobody watching. SalesAsk hears every one, so coaching is built on what was actually said.

37%higher average project value at Parliament Kitchens
2Xclose rate at 5 Star Disaster Services
$1.7Mrevenue added in six months at Ottawa General Contractors
10%higher average close rate at Enviro Painting

Trusted by 1,000+ teams who sell in the home, the showroom and the model home

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingConnell RoofingEquity RoofingMr. Roofing

One coach on every visit. Here is how it works.

How it works

How it works

Coaching before, during and after every visit.

Before the visit, the rep reads a context brief and rehearses the hard part in an AI roleplay. During it, Coach Dean coaches live. After it, the score, the notes and the next step are written before they reach the next driveway.

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Context brief

Martinez residenceToday, 2:30 PM · Follow-up visit
Last visitQuoted a full system replacement
ObjectionPrice vs. a competitor quote
Open pointWants financing options
01 / 05

Intelligence before the handshake.

Don't walk in blind. SalesAsk pulls CRM history, past objections and open deal points into a one-page context brief, and the rep can practice the likely objection in an AI roleplay. Know the room before you enter it.

iPhoneiPadAndroid
Recording14:32
02 / 05

Recording built for the field.

Designed for the field, not the desktop. Our audio engine isolates voice from background noise, so job sites, showrooms and kitchen tables are all captured without extra effort.

Pulled from the conversation

Budget$12k to $15k
TimelineBefore winter
CompetitorMentioned twice
SentimentPositive
03 / 05

From noise to signal.

Audio is just data. SalesAsk strips away the filler and pulls out budget, timeline, competitor mentions and sentiment as structured data, straight from the conversation.

Synced to your CRM

Visit notes written
Deal stage moved to Proposal
Activity logged
Next step set for Thursday
04 / 05

The end of admin.

The CRM shouldn't be a chore. SalesAsk writes the notes, updates the deal stage, logs the activity and sets the next step automatically. No manual entry, always accurate.

Coach DeanNew coaching moment

Missed step · 23:41

Bring up financing before the second option.
Discovery
Presentation
Closing
05 / 05

Coaching on every visit.

Find the exact moment a deal stalls. Coach Dean nudges the rep live during the visit, then compares it against your best closers, flags the missed steps and sends targeted coaching to the rep's phone.

Customer results

Teams like yours. Results to repeat.

Owners and sales leaders who sell in the home, the showroom and the model home, and what changed once every visit was coached.

See all customer stories
+26%
Close rate lift across Kitchen Tune-Up franchise owners
Read story
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
Ian FoltzVP, American Remodeling Enterprises
2X
Close rate doubled at 5 Star Disaster Services
Read story
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”
Monica LewisPresident, J.S. Brown & Co.
$1.7M
Revenue increase at Ottawa General Contractors
Read story
When financing comes up
38%→49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations
See the data
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
Micah HébertSales Manager, General Air
Across SalesAsk customers
25 to 35
Point close-rate gap between top and bottom reps that coaching closes
See the data
+26%
Close rate lift across Kitchen Tune-Up franchise owners
Read story
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
Ian FoltzVP, American Remodeling Enterprises
2X
Close rate doubled at 5 Star Disaster Services
Read story
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”
Monica LewisPresident, J.S. Brown & Co.
$1.7M
Revenue increase at Ottawa General Contractors
Read story
When financing comes up
38%→49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations
See the data
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
Micah HébertSales Manager, General Air
Across SalesAsk customers
25 to 35
Point close-rate gap between top and bottom reps that coaching closes
See the data
+26%
Close rate lift across Kitchen Tune-Up franchise owners
Read story
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
Ian FoltzVP, American Remodeling Enterprises
2X
Close rate doubled at 5 Star Disaster Services
Read story
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”
Monica LewisPresident, J.S. Brown & Co.
$1.7M
Revenue increase at Ottawa General Contractors
Read story
When financing comes up
38%→49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations
See the data
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
Micah HébertSales Manager, General Air
Across SalesAsk customers
25 to 35
Point close-rate gap between top and bottom reps that coaching closes
See the data

Support and adoption come with every plan.

You don't set SalesAsk up on your own. A growth advisor runs onboarding, trains your managers and reps, and stays on the account long after launch.

The job is to help you grow. Turn every conversation into predictable revenue.

A named growth advisor

One person, not a help desk. The same name from the kickoff call to the quarterly review.

Onboarding and setup

Your CRM connected, your teams set up and Coach Dean tuned to the sales steps your managers already teach.

Training for managers and reps

Managers first, then reps, so the people giving the coaching know the tool before the people receiving it.

The 30 day rollout plan

A written plan agreed with your sales leader before launch, with the dates filled in. Reps record their first visits on day one.

See the rollout guide

Weekly adoption reviews in month one

Recording rate by rep, who has not recorded yet, and what to say to them.

Quarterly growth reviews

Close rate, ticket size and revenue added, looked at together every quarter.

From the kitchen table to the model home, SalesAsk coaches the conversations that still sell in person.

Learn more about us

Integrations

Works with the tools
you already use.

Notes, deal stages, next steps and follow-ups land in the CRM, phone and field tools your team already runs, without anyone typing them in.

See all integrations
JobNimbus
Service Fusion
LeadPerfection
RingCentral
Jobber
ServiceTitan
Aircall
HubSpot
Housecall Pro
JustCall
improveit 360
Builder Prime
Pipedrive
CompanyCam

Security and compliance

Real sales conversations, protected like they should be.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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GDPR
Role-based access
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