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How Equity Roofing coaches seven reps in the field and on the phones
“My sales guys are even coaching themselves with Coach Dean.”
Ivy Ulrich, Director of Sales, Equity Roofing
Read the story →Play next
Ready to playHow Equity Roofing coaches seven reps in the field and on the phonesRead story →“My sales guys are even coaching themselves with Coach Dean.”Ivy Ulrich, Director of Sales, Equity Roofing
Play nextHow Kitchen Tune-Up, a national home service franchise, scaled sales using SalesAskRead story →“I was completely blind when it came to training my team and building their skills.”William Wright, Owner, Kitchen Tune-Up East Seattle
Play nextHow J.S. Brown & Co. coaches five remodeling reps without sitting in the roomRead story →“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”Monica Lewis, President, J.S. Brown & Co.
1,000+ sales teams rely on SalesAsk.
What happens after teams start recording.
Fischer Homes · reps recording
3.5x
40 reps recorded during the April pilot. By June it was 141, and it hasn't dropped below 125 since.
“We uploaded the same recordings into every platform and compared them side by side for three months. SalesAsk was the one that fit how we actually sell.”
Leah Schindler
Principal IT Product Owner, Fischer Homes
Kitchen Tune-Up · reps recording
54+
reps recorded appointments every month from March to September. Seven months in a row, between 54 and 59 each time.
“Hands down one of the most important sales tools that you could pay for.”
Heather Lash
Owner, Kitchen Tune-Up Akron Canton
After three months side by side
“The difference was obvious, so then we moved the whole company.”
Bob Camire
Bath Experts
Across home services, remodeling and builder teams
94.6%
of recorded appointments got AI coaching, March to September 2026.
Bath Experts · reps recording
9.4x
5 reps in April. The whole team of 47 by August.
Reps recording means people who recorded at least one appointment that month. Source: SalesAsk usage data, March to September 2026.
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Trusted by companies across industries
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“My sales guys are even coaching themselves with Coach Dean.”
“It's like having a manager with you all the time. Not only does it tell you what you could do differently, but it tells you how you could say it.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“SalesAsk is an extension of me for my guys in the field. Now I have a full-time sales coach without the expense.”
“With RepLab our reps are not just practicing, they are perfecting. The feedback loop is immediate.”
“Wherever I was, I was still able to gain the insights and metrics that I needed to push the company forward.”
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”
“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“I was completely blind when it came to training my team and building their skills.”
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
“I found SalesAsk super helpful to be able to go back into the conversation and find out which one they really liked. It really helped me clean up the options whenever I would get quotes.”
“We can always go back into the meetings and be really analytical on what we wanted to improve on and what we're failing on.”
“RepLab is the future of sales training. We finally have daily, objective data on the 4:2 formula, eliminating the guesswork and the massive cost of video shops.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
