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Four people smiling in front of the Builder Innovator Summit backdrop in Dallas

Home Builders

Dara Shabnam

·

November 2, 2026

Builder Innovator Summit Dallas 2026: what I'm taking back on new home sales

Notes from Dallas: a 35 minute boardroom, a five person panel, and the part of new home sales that still happens where nobody can see it.

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Articles

From the blog

Four people smiling in front of the Builder Innovator Summit backdrop in Dallas

November 2, 2026

Builder Innovator Summit Dallas 2026: what I'm taking back on new home sales

A homeowner making notes in her kitchen, with a Coach Dean answer from SalesAsk

September 10, 2026

Home Improvement Sales Software: The Five-Layer Stack, and the One Layer Most Companies Skip

37% higher average project value at Parliament Kitchens, from changing the options shown on the second visit. (Parliament Kitchens, SalesAsk customer story)

September 10, 2026

Home Remodeling Sales Training: Coaching a Sale That Takes Three Visits

Coach Dean open on a tablet, with a process checklist from SalesAsk

September 10, 2026

One-Call Close for Home Improvement Sales

$14,000 on a quote the spouse who stayed home never heard the rep present. (From the article: the one-leg appointment)

August 30, 2026

One-Leg Appointments: How to Sell the Spouse Who Wasn't Home

A home services fleet parked outside the office, with team statistics from SalesAsk

AI Sales Coaching for Leap Partners: Concentric Equity Partners' 35-Brand Southeast HVAC and Plumbing Platform

A sales leader reviewing team analytics on a monitor, with team analytics from SalesAsk

AI Sales Coaching for Southern Home Services: Gryphon Investors' 27-Brand HVAC, Plumbing & Electrical Platform

A manager reviewing SalesAsk on a laptop, with a Coach Dean answer from SalesAsk

AI Sales Coaching for Northwinds Services Group: Consistent Close Rates Across TruArc's 15+ Brand HVAC Platform

A business owner on the phone at his laptop, with a scored visit from SalesAsk

AI Sales Coaching for ARS/Rescue Rooter: GI Partners' National HVAC and Plumbing Platform

A service technician checking a phone in his truck, with a Coach Dean answer from SalesAsk

AI Sales Coaching for Authority Brands: Apax Partners' 15-Brand Home Services Franchise Platform

An HVAC technician explaining an outdoor unit to a homeowner, with a process checklist from SalesAsk

AI Sales Coaching for Founders Home Service Group: Kompass Kapital's Founder-Friendly Residential Platform

AI Sales Coaching for T3 Services Group: Riverside's Multi-Brand HVAC and Plumbing Platform

A sales manager reviewing a visit with two reps, with team analytics from SalesAsk

AI Sales Coaching for Sila Services: Goldman Sachs' 40+ Brand HVAC, Plumbing & Electrical Platform

A handshake over a tablet after a home visit, with a Coach Dean answer from SalesAsk

AI Sales Coaching for Champions Group Holdings: Blackstone's $2.5B Home Services Platform

A home services fleet parked outside the office, with a scored visit from SalesAsk

AI Sales Coaching for Vertex Service Partners: 30 Acquisitions, One Standard Close Rate

SalesAsk and Nexstar Network logos

SalesAsk Joins Nexstar Network as a Partner: Every Conversation Coached, Not Just the Ride-Alongs

A sales leader reviewing team analytics on a monitor, with a Coach Dean answer from SalesAsk

AI Sales Coaching for Atrium Home Services Portfolio Companies: 7 Brands, One Revenue Standard

A roofer working on a shingle roof, with a CRM update card from SalesAsk

Roofing Insurance Claim Sales Training: How to Close Storm Damage Jobs

A business owner on the phone at his laptop, with a process checklist from SalesAsk

AI Sales Coaching for Redwood Services Partner Companies: One Revenue Standard Across 23+ Brands

AI Sales Coaching for Legacy Service Partners Portfolio Companies: 33 Brands, 19 States, One Revenue Standard

A service technician checking a phone in his truck, with team analytics from SalesAsk

AI Sales Coaching for Wrench Group Portfolio Companies: Coaching Consistency Across 25 Brands and 7,400 Team Members

AI Sales Coaching for Apex Service Partners Portfolio Companies: The 107-Brand Coaching Challenge

A technician talking with a homeowner at the front door, with a scored visit from SalesAsk

AI Sales Coaching for PE-Backed Home Services Portfolios: Legacy Service Partners, Wrench Group, and Apex (2026 Guide)

Asking Coach Dean a question on a phone, with a Coach Dean answer from SalesAsk

Best Virtual Ridealong Software for Home Services 2026: SalesAsk, Craft, Rilla & Siro Compared

Coach Dean open on a laptop, with a visit scorecard from SalesAsk

Is Rilla Still Built for Contractors? The Home Depot Deal Changes Everything

The SalesAsk app on a phone, with the recording app from SalesAsk

Rilla vs SalesAsk for Home Improvement Contractors (2026)

Hands on a tablet during an in-home sales visit, with a Coach Dean answer from SalesAsk

How to Handle the "I Need to Talk to My Spouse" Objection in Sales

A rep holding a phone with the SalesAsk app, with a scored visit from SalesAsk

Siro vs SalesAsk for Home Builders (2026): When the Tour Ends But the Sale Hasn't

Malcolm Walker-Hendricks, Enterprise Account Executive at SalesAsk, at the SalesAsk booth at the Builder Innovator Summit

The Builder Sales Stack in 2026: Notes from Builder Innovator

A sales rep greeted at the front door, with an AI roleplay score from SalesAsk

How to Handle the Price Is Too High Objection in Home Services

A sales rep with two homeowners at a kitchen table, with an AI roleplay score from SalesAsk

Housecall Pro AI vs SalesAsk: When Business Coaching Isn't the Same as Sales Coaching

A homeowner making notes in her kitchen, with a process checklist from SalesAsk

Home Elevator and Accessibility Lift Sales Training: AI Coaching for Lift Companies

Coach Dean open on a laptop, with a process checklist from SalesAsk

GhostRep vs SalesAsk: Roofing D2D Coaching vs Full Lifecycle Sales Coaching for Home Services

The SalesAsk app on a phone, with a Coach Dean answer from SalesAsk

Roonly vs SalesAsk: AI Sales Roleplay vs Real-Call Coaching for Home Services Contractors

A rep holding a phone with the SalesAsk app, with a visit scorecard from SalesAsk

ServiceTitan Field Pro vs SalesAsk: Which AI Coaching Is Right for Your Trades Business?

Hands on a tablet during an in-home sales visit, with a process checklist from SalesAsk

Ductless Mini-Split Sales Training: How HVAC Contractors Can Close More Zoned Comfort Systems

Coach Dean open on a tablet, with the recording app from SalesAsk

Siro Halftime Mode vs. Coach Dean: What Real-Time AI Coaching Actually Means in 2026

A sales rep greeted at the front door, with the recording app from SalesAsk

Fence Contractor Sales Training: Consultative Selling for Outdoor Projects

A couple reviewing home plans with a sales consultant, with a visit scorecard from SalesAsk

Siding Sales Training: AI Coaching for Siding Installation Contractors

A technician talking with a homeowner at the front door, with a process checklist from SalesAsk

Solar Panel Sales Training: AI Coaching for Solar Installation Contractors

A homeowner making notes in her kitchen, with a process checklist from SalesAsk

Pressure Washing Sales Training: AI Coaching for Soft Wash and Power Wash Contractors

Two homeowners talking during a sales visit, with a scored visit from SalesAsk

Deck Building Sales Training: AI Coaching for Deck and Outdoor Structure Contractors

An HVAC technician explaining an outdoor unit to a homeowner, with the recording app from SalesAsk

Water Treatment Sales Training: AI Coaching for Water Softener and Filtration Reps

Embracing AI in sales and in the trades: Bara Gafari on The Tradepreneur Show

A business owner on the phone at his laptop, with an AI roleplay score from SalesAsk

Virtual Sales Training with AI Coaching: The Remote Team Guide (2026)

Asking Coach Dean a question on a phone, with the recording app from SalesAsk

Virtual Ride-Alongs: The Complete Guide

51 min is the median windows and doors appointment, across 4,514 recorded visits. (SalesAsk, The Kitchen Table Report 2026, Chapter 01)

Window Replacement Sales Training: The High-Ticket Home Sale That Changes Everything

A sales rep with two homeowners at a kitchen table, with a visit scorecard from SalesAsk

Why the First 10 Seconds Can Make or Break Your Sale

Hands on a tablet during an in-home sales visit, with the Coach Dean prompt library from SalesAsk

Turning Setbacks into Strategy: The Hidden Value of Your Worst Salesmen

Asking Coach Dean a question on a phone, with a Coach Dean answer from SalesAsk

Best AI Tools for HVAC Contractors in 2026: A Category-by-Category Guide

Two homeowners talking during a sales visit, with a process checklist from SalesAsk

How AI Identifies Losing Sales Conversations Before Your Team Does

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Guides

Trade guides and how-tos

42 min is the median HVAC in-home sales appointment, across 5,082 recorded visits (SalesAsk, The Kitchen Table Report 2026)

February 23, 2026

HVAC Sales Training: The Process, Scripts and 90-Day Plan (2026)

A roofer working on a shingle roof, with a CRM update card from SalesAsk

February 23, 2026

Roofing Sales Training: The Complete Guide to Closing More Jobs

A service technician checking a phone in his truck, with a process checklist from SalesAsk

Plumbing Sales Training: How to Turn Service Calls Into Real Revenue

Playbooks

Free playbooks, written from recorded visits

A stack of printed copies of The Standardization Playbook by SalesAsk

Playbook11 chapters, multi-location

The Standardization Playbook

Your best location closes 65%. Your worst closes 35%. Eleven chapters on closing that gap, from the conversation itself to a day-one to day-ninety rollout, with Taylor Morrison and Kitchen Tune-Up as the case studies.

Read chapter one

A stack of printed copies of The One-Meeting Close Blueprint by Moe Abbas

Playbook117 pages, 8 steps

The One Meeting Close Blueprint

The industry closes 18% on the first visit. The top 1% close 38%. Built from 12,481 recorded home service meetings, from the first thirty seconds at the door to the signature.

Reports

Research

A stack of printed copies of The Kitchen Table Report 2026 by SalesAsk

2026 edition80,887 appointments

The Kitchen Table Report

Close rates go from 38% to 49% when the rep mentions financing. Three chapters on how roofs, kitchens, furnaces and new homes actually get sold.

Read the report

Tools

Run your own numbers

ROI calculator: Kitchen Tune-Up franchise owners averaged a 26% close-rate lift

Calculator2 minutes

What a close-rate lift is worth to your team

Put in your reps, appointments, close rate and average ticket. The lift defaults to the +26% Kitchen Tune-Up franchise owners averaged.

Open the calculator

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