Results that Matter
30k+
Average Project
Size Increase
37%
Avg increase in
close rates
18%
Increased Average
Project Value
6X
Avg time savings for
Sales Leaders

The Challenge

Parliament Kitchens needed a way to ensure its sales team consistently conveyed the value of their bespoke millwork, justifying the higher price point compared to more standard kitchen offerings.

The Results

Increased Average Ticket Size: Parliament Kitchens saw a 37% increase in their average project value within the first 3 months of implementing Sales Ask.
Focus on Premium Projects: The team became more confident closing larger-scale, high-end kitchen renovations.
Client Satisfaction Boost: Improved client communication about value resulted in higher satisfaction scores and more referrals

How Sales Ask Helped

Elevating the Sales Pitch: By analyzing call recordings, Chris identified the language his top reps used to highlight craftsmanship, customization, and the long-term value of investing in quality millwork.
Value-Focused Coaching: Sales Ask's insights allowed Chris to provide his team with specific examples of how to shift client conversations away from price and towards an appreciation for the overall experience and lasting quality.
Team-Wide Transformation: Replicating these successful sales techniques ensured a cohesive, value-driven message across the entire Parliament Kitchens sales team.

"Sales Ask helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself."

Chris McClelland
Owner
Case Studies

Keep Exploring Stories Like This One:

Parliment Kitchens

"Sales Ask helped grow our average ticket from $17K to $27K in a short time"

READ CASE STUDY

Enviro Painting

“I didn't have to worry about doing ride-alongs all day to hit our aggressive targets.”

READ CASE STUDY

OGC

"We replicated our top performer's closing techniques  saw immediate improvement"

READ CASE STUDY

Experience the Power of Sales Ask

Book Your Free Personalized Demo Now!