Industries/Home builders
Ditch the mystery shop. Hear every property tour.
SalesAsk records every model home tour on the counselor's phone, coaches Sales Counselors and Community Sales Managers before, during and after it, and follows the buyer through the design center and the mortgage conversation.
The monthly payment never came up.
1,000+ sales teams rely on SalesAsk.
A mystery shop shows you one visit a year. SalesAsk hears 100%of your tours.
Secret shops happen once a year, which is not enough to shape how anyone sells. Reps often spot the shop and change their behavior, so you end up watching a performance instead of how a counselor handles a real buyer's financing worries or lot preferences.
Moe Abbas, SalesAsk CEO, on stage at Builder 100.
Sound familiar?
The problem you can't fix because you can't hear it.
The buyer takes the model home tour, sits at the round table, talks about rate buydowns and their kid's school district, and walks out. Your counselor says it went well. The buyer never comes back.
“That's more than our payment budget.”
Rate buydown never framed, so the buyer did the math on the full price.Every visit is checked for the financing conversation, so you see who skips it.
“It went well. They're thinking about it.”
Community Sales Managers can't sit in on every tour, and Sales Directors can't be in three communities at once.Every visit is scored, so the review takes five minutes and starts at the moment that mattered.
“We need to talk to our lender first.”
Financing never came up, so the buyer left to shop for a mortgage alone.Every tour where financing didn't come up gets flagged, with the moment ready to replay.
Every appointment recorded from the phone already in the counselor's pocket. One tap on iPhone, iPad and Android phones and tablets, plus Apple Watch, and it works offline in any model home.
Explore recordings
Every step scored against the sales process you already teach, with the line from the tour that proves it.
Explore virtual ridealongs
Every counselor coached the same day. Coach Dean writes it up and your CRM fills itself in.
Explore Coach DeanCoach and score every counselor
Coach Dean grades every tour against your playbook, from the sales center greeting to the signed purchase agreement, and writes feedback before the next visit.
- Built on the steps you already teach
- Quote and timestamp behind every score
- Works for tours, round tables and design center visits
No more typing notes after the tour
CRM updates, drafted follow-ups and sales insights land in Builder Prime, HubSpot or the CRM your team already runs.
- Notes written from the conversation
- Next steps and follow-ups set automatically
- Syncs with the tools you already use
New counselors up to speed, and kept there
New counselors practice with AI roleplays before their first appointments, get coached live during them and read their scores after, so you can see who is improving week to week.
- Private to the rep first
- Practice the missed step with AI roleplays
- Managers see who improved
100% accuracy and speed. I can input data into SalesAsk and
get a response in an hour
, which keeps our projects moving.
Built around how you already sell.
Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.
One person to call
The person who sets you up is the same person you talk to at every quarterly review.
Setup and training
We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.
A 30 day rollout
Your sales leader signs off on the plan before launch. Reps record their first visits on day one.
Weekly check-ins, then quarterly reviews
In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.
“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
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FAQ
Home builder questions
The counselor taps record when the buyer walks into the sales center, and SalesAsk hears the tour, the round table and every follow-up visit. Coach Dean scores each one: was the buyer's timeline uncovered, did the rate buydown land, did both decision makers speak, was the next visit booked.
Yes. Connecting takes under five minutes with no developer. Summaries, action items, coaching scores and next steps sync to the buyer's record, so nothing depends on what the counselor remembers to type after the tour.
In most places it is legal to record buyer conversations for training and quality control, in the sales center, on the tour or at the round table. A few locations have two-party consent laws that require telling the buyer before recording starts.