Ditch the Mystery Shoppers. Capture Every Sales Conversation.
Ditch the once-a-year secret shops. Capture every walk-in, automate your Salesforce logging, and give every rep a personal AI coach, without the "Big Brother" feel.
How it Works
Sales managers who coach with Sales Ask's AI are 10x faster and 20x more efficient. Give all your reps feedback every day. And allow your managers to coach their reps faster.
Record
Sales Ask records your in person sales conversations, transcribes them to texts and analyzes them.
Coach
Our AI will score your reps pitch and coach them to sell more, giving you 100% coaching coverage.
Improve
Our AI will give you key insights to help reps improve close rates and contract values.
Why Traditional
"Mystery Shopping"
Fails Builders.
Traditional shops are a "snapshot" of a performance, not a reflection of your daily sales reality.
- The "Once-a-Year" Problem
Secret shops happen once a year. "It could be they do well or they don't," but it's not enough to shape consistent behavior or convert more sales. - Acted, Not Actual
Reps often "spot the shop" and change their behavior. You end up watching a recording of a simulation rather than seeing how a rep handles a real buyer’s genuine financing worries or lot preferences. - The 2-Week Coaching Lag
Standard secret shops take weeks to land on your desk. By then, your team has already reinforced bad habits across dozens of new visitors. SalesAsk delivers coaching insights instantly, ensuring the mistake made at 10:00 AM is corrected before the 11:00 AM walk-in.
The Ground Truth
Reps records client convos with our mobile AI coaching app. Our AI generates insights.
You use insight and AI sales tools to coach your team.
Sales Ask
- Daily "Game Film"
Every model home tour and site walk becomes real-time "game film". You move from reactive snapshots to a continuous coaching culture. - Semantic AI Intelligence
Our semantic AI understands the intent and flow of the conversation. You can update your sales process in minutes without maintaining rigid spreadsheets. - Rep Adoption: Personal Mentor
A private AI coach (Coach Dean) that reps call or chat with for instant feedback and talk tracks. It’s a tool built to help them close, not to micromanage them. - Administrative Lift: Automatic Sync
Zero manual entry. Transcripts, summaries, and action items sync directly to Salesforce via API, making every conversation searchable for leadership. - High-Touch Implementation
We invest in your people with 1-on-1 onboarding for every rep and zero implementation fees. We are builder-native partners who stay with you long-term.
The Field
- The Once-a-Year Snapshot
Relies on secret shops that happen "once a year" and only capture a single, lucky or unlucky performance. - "Big Brother"
Surveillance-style tools feel like "Big Brother" micromanagement, causing rep pushback and low adoption across the sales team. - Manual logging
Reps are forced to "log everything manually," creating admin drag and causing key details like lot preferences to be lost. - "Login and Leave"
Legacy vendors charge high setup fees for generic "login and leave" rollouts that offer little support for new hire adoption. - Generic Automated Drips
Weak, inconsistent manual follow-ups or generic automated drips that fail to convert because they lack the specific context of the visit.
The Data Behind
Top Performers
Analyzing thousands of conversations reveals exactly how the best reps close deals.
The "Leading"
Talk Ratio
Top performers don't just listen, they guide. The sweet spot is a 55/45 talk ratio.
Discovery
Depth
Top reps ask 18+ open-ended questions to uncover the "Why" behind the lifestyle change.
persuccessful appointment
Bottom performers average only 11.4 questions, missing critical buying signals.
Objection
Neutralization
In 2025, 'Mortgage Rate Buydowns' are the #1 closing lever. High earners mention them in 60% of meetings.
Mention frequency in successful closes
Trusted by 1,000+
sales Leaders & teams across the u.s.
+37%
Close rate
increase
40%
Less manual
admin work
8X
Faster
Coaching
+15%
Avg ticket value increase
Ready to End
Mystery shopping?
schedule a demo.
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
Ramp faster. Coach at scale. Execute flawlessly.
"It really opens your eyes to opportunities and more things you can improve on. Appointment to contract rate rose 16% as reps got nudges on budget checks, timeline, and commitment language in the moment."
“We replicated our top performer's closing techniques on home additions and saw immediate improvement.”
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"It not only tells you what you could do differently, it tells you how you could say it and when to say it. I am so glad we have it. It is a game changer in the sales industry.”
"My team gets instant feedback on every appointment, our close rate is up to 50%, and new reps ramp faster, all without me having to be on every job site."
"Sales Ask helped grow our average ticket from $17K to $27K in such a short time, we were quite amazed how valuable this tool is."
Seamlessly integrates with your CRM.
Our AI captures and structures every customer detail so your sales team can search, recall, and close faster than ever. SalesAsk integrates with the tools you use every day for a complete picture of your sales lifecycle.
Lasso
Hubspot
Salesforce
Frequently
Asked Questions
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
How is this different from a mystery shop?
Does this work with our sales process, like "Heart of the Home"?
Is it legal to record conversations with clients?
What does the onboarding process look like?
Does SalesAsk integrate with Lasso and other Builders CRMs?
How does this help with buyer follow-up?
How will my sales reps react to being recorded?
How does the AI work for trades sales?
How long does setup take?
How does SalesAsk help increase my average ticket size?
Will my sales reps feel micromanaged by AI recording?
How much work is it for our IT team to set up?
Sell More with
AI & Coach your
sales team.
Get Results in 21 Days. See it in action now!
The Leading Ai Sales Coaching Software for Home Builders, Home service and Home remodeling companies.
