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The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
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Home services/HVAC

Most HVAC visits never get to financing. Now you'll know which ones.

SalesAsk records every replacement and service visit on the tech's phone, coaches them before, during and after it, and shows you what your best comfort advisor says at the unit that the rest don't.

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See how it works
HVAC technician walking a homeowner through a new unit
Missed at 14:32
Replacement visit

The total came before the monthly option.

Coach Dean: lead with financing on the next visit

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

Your best tech closes 35 pointsmore often than your newest one.

A ten minute conversation at the unit decides whether the ticket is a $400 repair or a $14,000 system. SalesAsk scores every visit, so you can hear what your best comfort advisors say there and coach everyone else to it.

63%of HVAC visits skip the financing conversation
38%→49%close rate when financing comes up
100%of General Air techs use Coach Dean daily
1.3M+sales conversations analyzed

Sound familiar?

The ticket was decided at the unit. Nobody heard it.

What HVAC owners and service managers told us before every visit was recorded, and what changed after.

Business owner on a phone call at his laptop“The maintenance plan never got offered. I found out from the invoice.”
With SalesAsk

Every visit is checked for the maintenance plan and IAQ options, so you see who skips them.

Two men in a work truck going over paperwork between appointments“I ride along one day a month. My techs run a hundred visits a week.”
With SalesAsk

Every visit is scored, so the review takes five minutes and starts at the moment that mattered.

Technician and homeowner looking over an outdoor air conditioning unit“Half our replacement visits end with ‘I have to talk to my wife.’”
With SalesAsk

Every visit where financing never came up is flagged, with the moment ready to replay.

What SalesAsk does

One coach on every visit. Here is how it works.

How it works
01

Score every visit against your process

From the first look at the equipment to the signed proposal, every step is checked so comfort advisors know exactly what to change.

  • Built on the steps you already teach
  • Quote and timestamp behind every score
  • Separate scorecards for replacement and service visits
Recorded visit transcript scored against each step of the company's sales process
02

No more notes in the truck

SalesAsk writes the CRM notes, sets the next step and logs the visit in ServiceTitan, Housecall Pro or Jobber.

  • Notes written from the conversation
  • Next steps and follow-ups set automatically
  • Syncs with the tools you already use
Follow-up and next steps drafted in SalesAsk from a recorded visit
03

Coaching before, during and after

Each tech rehearses in an AI roleplay before the visit and gets live coaching during it. Minutes after, Coach Dean sends specific feedback with the line it came from.

  • Private to the rep first
  • Practice the missed step with AI roleplays
  • Managers see who improved
SalesAsk visit transcript with Coach Dean notes on what the rep did well and what was missed
“

It has allowed us to

develop our people faster

, hold them accountable, and deliver a better experience for our customers.

Patrick Somers

President & CEO

General Air Conditioning & Plumbing

Read the story
General Air Conditioning & PlumbingPatrick Somers, President & CEO, General Air Conditioning & Plumbing

Built around how you already sell.

Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.

Rollout guide
Talk to a growth advisor

One person to call

The person who sets you up is the same person you talk to at every quarterly review.

Setup and training

We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.

A 30 day rollout

Your sales leader signs off on the plan before launch. Reps record their first visits on day one.

Weekly check-ins, then quarterly reviews

In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.

Customer stories

Owners and sales leaders, on the record.

See all customer stories
Bob Camire, co-founder of Bath Experts, in the Bath Experts showroom
Bob Camire
Co-founder and VP of Sales, Bath Experts

“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”

9.4x
5 reps in April. All 47 by August.
A heat pump installed beside a brick home, the kind of system General Air sells
Micah Hébert
Sales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

5
Sales teams coached on what was actually said, from inside sales to field techs
A new architectural shingle roof on a family home, the kind of job Equity Roofing sells
Ivy Ulrich
Director of Sales, Equity Roofing

“My sales guys are even coaching themselves with Coach Dean.”

2 weeks
From decision to live on SalesAsk, across seven reps
A bright finished kitchen with a wood dining table, the kind of remodel American Remodeling Enterprises sells
Ian Foltz
VP, American Remodeling Enterprises

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

+30%
Close rate increase, with 100% rep retention
A home opened to the studs during a restoration rebuild, the kind of job 5 Star Disaster Services handles
Anthony
Sales Manager, 5 Star Disaster Services

“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”

3X
Close rate increase in 35 days
A roofing crew laying new shingles, the kind of job Connell Roofing sells
Vincent Brown
Sales Rep, Connell Roofing

“It's like having my sales manager on every call.”

+32%
Close rate increase
A new home of the kind Boa Builders sells
Wendi Gechter
Owner, Boa Builders

“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”

3X
Faster ramp time
Custom wood millwork kitchen with a black stone island, the kind of kitchen Parliament Kitchens builds
Chris McClelland
Owner, Parliament Kitchens

“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

37%
Increase in average project value
A home service field technician at work, the kind of tech Power Selling Pros coaches
Drew Jacklin
Power Selling Pros

“I 100% recommend it to anyone that wants their technicians to sell more.”

+21%
Close rate increase
A new home community of the kind Taylor Morrison builds
Austin Lanford
Community Sales Manager, Taylor Morrison

“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”

+17%
Close rate increase
A roofer laying new shingles on a home
Mark Schmidt
COO, Mr. Roofing

“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”

23%
Close rate increase
A finished kitchen of the kind Ottawa General Contractors builds
Nick Karrandjas
Sales Lead, Ottawa General Contractors

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

$1.7M
Increase in revenue in 6 months

Integrations

Works with the tools you already use.

Notes, deal stages, next steps and follow-ups land in the CRM, phone and field tools your team already runs, without anyone typing them in.

See all integrations
JobNimbus
Salesforce
LeadPerfection
RingCentral
Jobber
ServiceTitan
Aircall
HubSpot
Housecall Pro
JustCall
Service Fusion
CallRail
Pipedrive
CompanyCam

Security and compliance

Built with trust, safety, and reliability at the core.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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SOC 2
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GDPR
Role-based access
Explore security and compliance

FAQ

HVAC questions

Does it work for both replacement and service visits?

Same app, same tap to record, a different scorecard for each. On a replacement visit, Coach Dean checks whether the comfort advisor walked the home, presented good, better and best options, offered financing and asked for the decision. On a service visit, it checks whether the tech explained the diagnosis in plain language, gave repair and replace options, and mentioned the maintenance plan and IAQ add-ons.

Does SalesAsk integrate with ServiceTitan?

Yes, along with Jobber and Housecall Pro. Summaries, action items and next steps from every recorded visit sync to the job record, so nothing depends on what the tech remembers to type in the truck.

How will my comfort advisors and techs react to being recorded?

Some hesitation at the start is normal. Top performers usually come around first, once their best replacement presentations become the training material for everyone else. Newer techs tend to like it most, because they hear how experienced people explain a diagnosis instead of guessing. It is coaching, not surveillance, and most teams see it that way within a few weeks.

Is it legal to record an HVAC sales visit?

In most places it is legal to record customer conversations for training and quality control, whether the tech is in the basement, at the attic hatch or at the kitchen table. A few locations have two-party consent laws that require you to tell the homeowner before recording starts. Our guidelines list those locations.

How long does setup take?

Most teams are set up in under two hours. Techs record on the device they already carry: iPhone, iPad and Android phones and tablets, plus Apple Watch. There is no hardware to buy and nothing to install in the truck. Attics, crawl spaces and loud mechanical rooms are captured clearly too.