Industries/Home improvement
Home improvement sells across two visits. Hear both of them.
SalesAsk records every estimate, design consultation and second-visit close on the estimator's phone, coaches them before, during and after each one, and makes sure they walk back in knowing what the homeowner said the first time.
Nobody asked when the spouse could join.
1,000+ sales teams rely on SalesAsk.
Your best estimator closes 35 pointsmore often than your newest one.
By the time the proposal lands in the homeowner's inbox, the conversation that decided the deal happened weeks ago. SalesAsk scores every estimate while it is still warm, so you hear how your best estimators frame the budget and coach everyone else to it.
Sound familiar?
The follow-up went out two days late and never mentioned what they asked for.
A home improvement job sells across two visits, a few estimates and a design-center hand-off. The homeowner says one thing in the kitchen and another to their spouse in the car.
“We'll get back to you once we see the other bids.”
The budget was never framed, so the estimate landed as a surprise.Every estimate is checked for budget framing before the number, so you see who skips it.
“It went well. They're thinking about it.”
Your estimator says the budget objection was handled. Nobody can check.Every visit is scored, so the review takes five minutes and starts at the moment that mattered.
“We'll need to talk it over first.”
The second decision maker was never asked when they could be there.Every visit where the spouse question was missed gets flagged, with the moment ready to replay.
One tap on iPhone, iPad and Android phones and tablets, plus Apple Watch. Works offline anywhere.
Explore recordings
Prep and AI roleplays before the visit, live coaching during it, a score and written feedback after.
Explore virtual ridealongs
Notes, next steps and follow-ups go into your CRM on their own, so nobody types them up after the visit.
Explore Coach DeanScore every visit against your process
From the first walk-through to the signed contract, every step is checked so estimators know exactly what to change.
- Built on the steps you already teach
- Quote and timestamp behind every score
- Works for estimators, designers and project managers
No more notes in the truck
SalesAsk writes the CRM notes, sets the next step and logs the visit in JobTread, Builder Prime or LeadPerfection.
- Notes written from the conversation
- Next steps and follow-ups set automatically
- Syncs with the tools you already use
Coaching before, during and after
Each estimator rehearses in an AI roleplay before the visit and gets live coaching during it. Minutes after, Coach Dean sends specific feedback with the line it came from.
- Private to the rep first
- Practice the missed step with AI roleplays
- Managers see who improved
That third-party coaching they're getting is
really making a difference
, helping them refine their approach and refine their presentation skills without needing to pull in myself or their direct manager quite so often.
Built around how you already sell.
Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.
One person to call
The person who sets you up is the same person you talk to at every quarterly review.
Setup and training
We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.
A 30 day rollout
Your sales leader signs off on the plan before launch. Reps record their first visits on day one.
Weekly check-ins, then quarterly reviews
In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.
Built for your trade
Home improvement, trade by trade.
“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”
“I was completely blind when it came to training my team and building their skills.”
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
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FAQ
Home improvement questions
The estimator records the first visit, the designer records the design consultation, and Coach Dean scores each one against your process: budget framing, a reality check on timeline, who the decision makers are and how the second visit gets set up. When the second visit comes, the rep walks in knowing exactly what the homeowner said the first time.
Yes. Connecting takes under five minutes with no developer, and SalesAsk also works with JobTread, LeadPerfection, ServiceTitan, Jobber and Housecall Pro. Summaries, action items and next steps sync to the job record, so nothing depends on what the estimator remembers to type after the appointment.
Some hesitation at the start is normal. Your best estimators usually come around first, once their best first visits become the training material for the rest of the team. Newer estimators tend to like it most, because they hear how experienced people handle the budget conversation instead of guessing. It is coaching, not surveillance.
In most places it is legal to record customer conversations for training and quality control, whether that is at the kitchen table, in the design center or on a site walk. A few locations have two-party consent laws that require you to tell the homeowner before recording starts. Our guidelines list those locations.
Most teams are set up in under two hours. Estimators record on the device they already carry: iPhone, iPad and Android phones and tablets, plus Apple Watch. There is no hardware to buy. Long design appointments are recorded and scored the same way as short ones.