Ekon Bath Lifts Close Rate to 50% and Shortens Sales Cycles with Sales Ask

The Challenge

As the business grew, the owner could no longer attend every job site appointment to coach his sales reps. Without real-time feedback, close rates began to drop and identifying sales gaps became difficult. The team needed a scalable way to deliver coaching, capture customer needs accurately, and keep sales performance high without adding management overhead.

The Results

• Close Rate Improvement: Raised average team close rate from 20–40% to a consistent 50%.
• Deal Size Growth: Increased ticket sizes by adding missed details into the scope of work from captured conversations.
• Faster Sales Cycles: Deals closed faster thanks to immediate, actionable AI coaching.
• Better Rep Onboarding: New reps ramped up quicker with AI guidance on every appointment.
• Integrated Workflow: Sales Ask and Jobber work together to produce accurate, detailed quotes in record time.

How Sales Ask Helped

• AI Coaching on Every Call: Sales Ask listens to rep-client conversations, identifies improvement areas, and suggests practical ways to address them in future interactions.
• Consistent Coaching Without Ride-Alongs: Freed leadership from shadowing every sales visit while maintaining coaching quality.
• Enhanced Client Experience: Detailed scopes of work are created in seconds, ensuring nothing important is missed and boosting client trust.
• Scalable Sales Process: AI provides ongoing coaching as the business grows, ensuring the team stays sharp without extra management burden.