Home services/Roofing
The roof gets sold at the kitchen table. Hear every one.
SalesAsk records every inspection and presentation on the estimator's phone, coaches them before, during and after it, and shows you what your top closer does at the table that the rest don't.
The deductible never came up.
1,000+ sales teams rely on SalesAsk.
Your best estimator closes 35 pointsmore often than your newest one.
Your estimator says they handled the insurance question and mentioned financing. Today none of that is checkable. SalesAsk scores every visit, so you can hear what your best closers do at the table and coach everyone else to it.
Sound familiar?
The deal slipped. Was it the price, the financing or the spouse?
What roofing owners and sales managers told us before every visit was recorded, and what changed after.
“We pay for every lead, and I can’t tell why half of them never sign.”Every conversation is scored from the first contact, so you see where reps fail to qualify.
“My best closer and my newest rep say completely different things at the table.”Your top closer's talk track becomes the scorecard every estimator is coached on.
“The spouse never said a word during the presentation.”Every visit where the second decision maker stayed quiet gets flagged, with the moment ready to replay.
One tap on iPhone, iPad and Android phones and tablets, plus Apple Watch. Works offline anywhere.
Explore recordings
Prep and AI roleplays before the visit, live coaching during it, a score and written feedback after.
Explore virtual ridealongs
Notes, next steps and follow-ups go into your CRM on their own, so nobody types them up after the visit.
Explore Coach DeanScore every visit against your process
From the driveway walk-up to the signed contract, every step is checked so estimators know exactly what to change.
- Built on the steps you already teach
- Quote and timestamp behind every score
- Built for retail, storm and insurance jobs
No more notes in the truck
SalesAsk writes the CRM notes, sets the next step and logs the visit in ServiceTitan, Jobber or Builder Prime.
- Notes written from the conversation
- Next steps and follow-ups set automatically
- Syncs with the tools you already use
Coaching before, during and after
Each estimator rehearses in an AI roleplay before the visit and gets live coaching during it. Minutes after, Coach Dean sends specific feedback with the line it came from.
- Private to the rep first
- Practice the missed step with AI roleplays
- Managers see who improved
What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us
real-time feedback we can actually act on
.
Built around how you already sell.
Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.
One person to call
The person who sets you up is the same person you talk to at every quarterly review.
Setup and training
We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.
A 30 day rollout
Your sales leader signs off on the plan before launch. Reps record their first visits on day one.
Weekly check-ins, then quarterly reviews
In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.
“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
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FAQ
Roofing questions
The rep taps record before the inspection and SalesAsk hears the whole visit, from the driveway to the roof findings to the sit-down. Coach Dean scores it against your own steps: were the damage findings explained clearly, was the claims process walked through, was the deductible handled, was the decision maker in the room. Managers see where each rep goes off process without climbing a ladder.
SalesAsk integrates with ServiceTitan, Jobber, Housecall Pro and Builder Prime. Summaries, action items and next steps from each recorded visit sync to the job record, so nothing depends on what the rep remembers to type after the appointment.
Some hesitation at the start is normal. Top closers usually come around first, once their best inspections and presentations become the training material for the rest of the team. Newer reps tend to like it most, because they learn how the experienced reps handle the inspection walk and the price instead of guessing. It is coaching, not surveillance.
In most places it is legal to record customer conversations for training and quality control, whether the rep is on the driveway, up on the roof or at the kitchen table. A few locations have two-party consent laws that require you to tell the homeowner before recording starts. Our guidelines list those locations.
Most teams are set up in under two hours. Reps record on the device they already carry: iPhone, iPad and Android phones and tablets, plus Apple Watch. There is no hardware to buy and nothing to install in the truck. Wind and street noise on the driveway are filtered out.