Product/Coach Dean
Your AI sales coach, on every visit.
Coach Dean hears every visit, scores it against the steps you already teach, and writes coaching straight to the rep before the next door.
Ask for the competing quote before you price.
1,000+ sales teams rely on SalesAsk.
The problem
12% of revenue potential is lost because critical deal data never makes it from the field to your CRM.
Research by Experian Data Quality, corroborated by Validity and Gartner studies: organizations lose an average of 12% of their revenue potential to poor data integration and incomplete CRM tracking.
What SalesAsk customers see instead
A rep asks Coach Dean why the Bensley Park visit was lost. Dean finds the two moments it slipped, then plays the homeowner so the rep can try the objection again. 39 seconds, no sound.
Coach Dean, your AI sales coach
Coach Dean scores every visit on the steps you teach.
Coach Dean tells each rep what to fix, with the exact line.
Coach Dean plays the homeowner before the real one.
Coach Dean writes the feedback before you open the visit.
Coach Dean shows which step the whole team keeps missing.
Hit, partial and missed steps on every visit, with the minute each one happened. Your process, never a generic template.
- Hit, partial and missed steps on every visit
- The minute each step happened
Feedback lands on the rep’s phone after the visit and quotes the line from the recording it refers to, so nobody has to guess what the manager meant.
- On the rep’s phone after the visit
- The moment it came from, one tap away
The objection from the visit they lost becomes a roleplay. Reps say it out loud, get a score, and try again.
- Every attempt scored out of 100
- Built from the line in the real visit
A strength, a growth area and one next action for every visit, each with the quote and the minute behind it.
- Each point carries the quote and the minute
- Ready the same day as the visit
Every scorecard rolls up, so the coaching hour goes to the step that is costing the most deals.
- Adherence step by step across the team
- The most missed step, marked
Where it turned
The number came out before you walked the elevations.
What you did well
You asked what prompted the call before naming the product.
Next visit
Walk all four elevations before any number.
Strength
Opened on their words, not the brochure.
04:02 “What made you pick up the phone?”Growth area
Named the price before walking the scope.
09:12 “All in, about twenty two.”Next action
Walk all four elevations before any number.
Process adherence by step
Most missed step this month
One tap on iPhone, iPad and Android phones and tablets, plus Apple Watch. Works offline anywhere.
Explore recordings
Prep and AI roleplays before the visit, live coaching during it, a score and written feedback after.
Explore virtual ridealongs
Auto CRM updates, drafted follow-ups, and sales insights, no more typing notes.
Explore Coach DeanCoaching with the exact moment from the recording
He shows the rep what worked and where the visit slipped, with the line it came from. Every point links back to the second in the recording, so nobody argues about what was said.
- What went well and what to fix, in plain words
- The exact quote and timestamp behind each point
- Private to the rep until they choose to share
Scored on the steps you already teach
Load your own in-home process and Coach Dean checks every visit against it. Missed steps are pulled out of the scorecard so reps see the one thing to change next time.
- Your process, not a generic template
- Hit or miss on every step, every visit
- Trends across the last visits, not just one
Ask him anything about a rep or the team
Managers ask in plain English and get answers built on real transcripts. Who skipped budget this week, why a visit did not close, who needs a ridealong.
- Answers cite the visits they came from
- Scoped to a rep, a team or a date range
- Drafts the follow-up in the rep’s own words
100% accuracy and speed. I can input data into SalesAsk and
get a response in an hour
, which keeps our projects moving.
Built around how you already sell.
Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.
One person to call
The person who sets you up is the same person you talk to at every quarterly review.
Setup and training
We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.
A 30 day rollout
Your sales leader signs off on the plan before launch. Reps record their first visits on day one.
Weekly check-ins, then quarterly reviews
In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.
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“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”
“I was completely blind when it came to training my team and building their skills.”
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
Works with
Coach Dean is better with the rest of the platform.
FAQ
Questions about Coach Dean
Yes. You load the steps your team already teaches and every visit is scored against them. You can change the steps at any time.
From the SalesAsk app on their phone or watch. The recording, transcript and scoring happen automatically once the visit ends.
Each rep sees their own coaching first. Managers and owners see team trends and can open any visit, based on the access you set.
SalesAsk is SOC 2 Type I and GDPR compliant, with role-based access across teams and locations.
Most teams connect their CRM in under two hours. Reps record their first visits on day one, your growth advisor sets Coach Dean up on your process in the first week, and the full rollout takes 30 days.