Ulrich Lifestyle Sheds improves coaching and meeting quality with SalesAsk

The challenge

‍Meetings weren’t recorded, so coaching relied on memory. The team needed a simple way to see what actually happened in conversations and give reps clear, timely feedback.

How SalesAsk helped

• Recording + transcripts for every call
• AI scoring by key steps and behaviors
• One place to review wins, misses, and phrasing
• Simple grading that turns into next steps for the rep

Results

• Coaching is based on reality, not recall
• Reps adjust phrasing and questions faster
• Consistency across calls improves
• Higher confidence in customer interactions

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