Is it legal to record conversations with clients?

Recording conversations with clients is legal in most jurisdictions with proper consent and disclosure.

How will my sales reps react to being recorded?

Top performers embrace it as validation. Mid-level reps use it to improve and hit bonuses. New reps see it as a coach helping them succeed.

How does the AI work for trades sales?

SalesAsk learns your process, provides custom insights specific to home services trades, and delivers easy coaching through Coach Dean AI that understands complex trades conversations.

How long does setup take?

SalesAsk is designed to be up and running quickly. Most customers are fully set up in under two hours.

Does SalesAsk integrate with ServiceTitan and other trade CRMs?

Yes. SalesAsk was built specifically for the trades. We offer deep integrations with ServiceTitan, Jobber, and Housecall Pro so your sales recordings and AI coaching insights are automatically tied to your actual jobs and revenue data.

How is this different from a mystery shop?

A traditional mystery shop is a simulation once a year. SalesAsk captures the ground truth of every actual customer interaction, giving you a full look at how your reps handle real buyers with real concerns.

How much work is it for our IT team to set up?

Almost none. SalesAsk is a low-lift solution that connects via simple API. Most enterprise teams can get systems talking in about an hour.

How does this help with buyer follow-up?

SalesAsk makes follow-up intentional by reminding reps of exactly what the buyer requested. The AI drafts personalized follow-up copy based on the actual conversation, so no detail is lost.

SalesAsk vs Craft

See why teams choose SalesAsk over Craft in this detailed SalesAsk vs Craft comparison. When evaluating Craft vs SalesAsk, SalesAsk stands out as a powerful Craft alternative designed to help teams drive more revenue, improve rep performance, and act faster with AI-driven insights. This sales coaching software comparison highlights why more organizations are switching to SalesAsk to scale coaching and results.

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Compare with AI

What Craft Does Well

Real-Time Coaching During Appointments

Craft's headline feature is live AI coaching while your rep is sitting at the customer's table. Their AI listens to the conversation and suggests responses in real-time like having a coach whispering in your rep's ear during objection handling. This works best during the "breakaway moment" when your tech goes to the truck to build the estimate. Craft analyzes the customer's personality type and suggests how to frame

Multi-Product Suite (Call Center + Field Sales)

Craft recently expanded beyond field sales coaching to include an AI call center product and estimate follow-up agents. If you're looking for an "all-in-one" platform that handles CSR calls, field sales, and follow-ups, Craft positions itself as a single vendor solution.

Fast Implementation

Craft claims a 30-day implementation timeline, which is competitive. They integrate with ServiceTitan and Salesforce.

Craft features vs SalesAsk comparison

See how SalesAsk compares against Craft across the features.

Features

Real-Time AI Coaching

AI feedback on the sales conversation while it is happening, not only a report after the appointment ends.

In-Field Sales Coaching

Coaching built for sales visits at the customer's property rather than for phone or video calls.

Coach Dean

The SalesAsk AI sales coach. It reviews every recorded appointment, scores it against your own sales steps and tells the rep what to do next.

Revenue Intelligence

Connects conversation data to jobs and revenue so owners can see which selling behaviours actually close work.

Built Exclusively for Home Services

Built for home services and home builder sales teams rather than trained across many unrelated industries.

Multi-Industry

Create next-step tasks with due dates

Turns the follow up from each appointment into dated tasks so nothing depends on the rep's memory.

Offline Recording Mode

Keeps recording in basements, rural jobsites and dead zones, then uploads once the phone is back on a signal.

Just Added

Process adherence

Scores every appointment against the sales steps you define, so you can see which steps get skipped.

Organization-level sales insights

Rolls scoring up across every rep, team and location so leaders can compare performance across the business.

Organization-level sales insights

Rolls scoring up across every rep, team and location so leaders can compare performance across the business.

Full Customization

Sales steps, scorecards and tracked objections are configured to your process rather than fixed by the vendor.

Built-in sales playbooks

Ships with editable playbooks for home services sales conversations instead of asking you to build them from scratch.

Processing Speed

How long after an appointment ends before the transcript, the score and the coaching are available to the rep.

Instant

5-10 min.

Easy onboarding and adoption

How long it takes to get a field team recording, scored and using the coaching from a standing start.

Pricing

How each platform charges: the per seat rate, contract length, seat minimum and any one time setup fee.

Fair & scalable

$2-3k/user/year

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What does Craft cost compared to SalesAsk?

Craft does not publish pricing and quotes after a demo. SalesAsk is quoted per user per month and offers monthly as well as annual terms. For reference in the same category, Rilla is reported at $199 to $349 per rep per month and Siro at $149 to $249 per rep per month, both on annual contracts with a one time setup fee of $1,500 to $5,000. Gong is reported at roughly $1,200 to $1,600 per seat per year plus a platform fee.

Platform	Price	Contract	Setup fee	Seat minimum	Real time coaching	Offline field capture	Best for
SalesAsk	Quoted per user per month	Monthly or annual	Not published	Not published	Yes, during and straight after the appointment	Yes	Home services and home builder teams coaching in person sales visits
Craft	Not published, quoted after a demo	Annual, buyer reported	Not published	Not published	Live prompts during the visit, analysis reported at 5 to 10 minutes after	Yes, added recently	Multi industry sales teams that want live in conversation prompts
Rilla	$199 to $349 per rep per month, buyer reported	Annual only	$1,500 to $5,000	5	Manager assisted review after the visit	Yes	Larger field teams that want post visit transcription and analysis at scale
Siro	$149 to $249 per rep per month, buyer reported	Annual only	$1,500 to $5,000	10 reported	Post visit review	Yes	Field teams focused on recording adoption and rep self review
Gong	About $1,200 to $1,600 per seat per year plus a $5,000 to $50,000 platform fee	Annual	Quoted separately	About 15	Yes, on calls and video	No	Inside sales and remote revenue teams reviewing calls and video at scale

Craft, Rilla, Siro and Gong do not publish pricing. The figures above are compiled from buyer reports and public reviews as of August 2026. Confirm current pricing with each vendor. Gong is built for inside and remote sales rather than in person field visits and is included for buyers comparing conversation intelligence platforms.

How SalesAsk is Different

SalesAsk stands out in any AI sales coaching tools comparison as a purpose-built platform, not just a transcription layer with added features. Unlike Craft, which is often evaluated for Craft limitations and Craft problems, SalesAsk was designed from day one as a real-time sales coaching software focused on one goal: helping every rep sell like the top performer.

When comparing Craft vs SalesAsk or reviewing a SalesAsk vs Craft comparison, the difference becomes clear. SalesAsk functions as a virtual ridealong software and AI call coaching tool that delivers actionable insights, not just call data.

Coach Dean: AI Built by a $100M Closer
The core advantage of SalesAsk is Coach Dean, a form of advanced real-time AI sales coaching. Built by Moe Abbas, a 20-year veteran with over $100M in home service sales, this system goes far beyond basic sales coaching automation.

Craft might flag: "Rep mentioned financing." Coach Dean analyzes: "Rep mentioned financing but didn't pre-frame payment options before presenting the price. Next time, anchor monthly payment ranges BEFORE showing total cost. Try this phrasing: 'Most families in this neighborhood invest between $X and $Y per month to solve this. Does that ballpark feel comfortable?'" That's the difference between data and coaching.

Instant Processing (No Waiting)
SalesAsk operates as a real-time sales coaching software, giving reps immediate feedback. The moment a call ends, insights are ready, enabling reps to review and improve before the next appointment. This makes it one of the most effective AI call coaching tools and a strong example of sales coaching software for contractors and AI sales coaching for home services.

Offline-first Architecture
Unlike many competitors, SalesAsk was built for real-world conditions, making it ideal field sales coaching software. Whether you're in basements, rural job sites, or areas with poor connectivity, it continues to function reliably.

Flexible Pricing (No Rigid Contracts)
SalesAsk is typically 40% less expensive than Rilla (~$2,400/user/year vs. $4,000+).

We also offer:

Monthly plans (no annual lock-in)
No minimum seat requirements
‍Transparent pricing‍

Actual Human Support

‍Direct phone support
‍Dedicated onboarding engineer (1-on-1)
Ongoing training for new hires (included)

Craft is building an ecosystem: call center + field sales + follow-up. If you need all three, Craft might work. But if your goal is to make your field reps sell better, faster, and more consistently, SalesAsk is purpose-built for that exact problem. We don't try to do everything. We do one thing exceptionally well: turn average reps into closers using AI coaching that actually understands the trades.

Key Limitations of Craft:

Generic AI Models (Not Home Services Native): Craft's AI is trained across multiple industries, roofing, HVAC, solar, retail. That's fine if you're selling solar panels, but it's not deep enough for complex home service trades.When a homeowner says "we're concerned about the warranty," a generic AI might flag it as an objection. A trades-specific AI (like SalesAsk's Coach Dean) knows whether they're worried about labor coverage, manufacturer defects, or transferability if they sell the house. That level of nuance matters when you're closing $40K bathroom remodels.
No Transparent Pricing: Craft doesn't publish pricing on their website. You have to book a demo and negotiate. Based on competitive intel, they position themselves as "30-50% cheaper than Rilla" (which runs ~$4,000/user/year), putting Craft somewhere in the $2,000-$3,000/user/year range.That's still more expensive than SalesAsk, and you're locked into annual contracts with minimum seat requirements.
Limited Offline Mode: Field sales happen in basements, rural jobsites, and dead zones. Craft added offline recording recently (playing catch-up), but it's not as robust as platforms built with offline-first architecture.If your rep loses signal mid-appointment, you risk losing the entire recording. That's not just a technical annoyance it's lost coaching data.
Processing Latency: While Craft claims real-time coaching, their post-call analysis isn't instant. Reps often wait 5-10 minutes after wrapping up before they can see the AI breakdown. That delay kills "driveway coaching" momentum.
Support Structure: Multiple users report that Craft's support is email-only with slow response times. If your rep has a technical issue in the field, you're stuck waiting for a ticket response instead of picking up the phone.

SalesAsk provides a complete AI coaching ecosystem for both online and Field Sales teams. It is designed to close the loop between the lead coming in and the deal closing, helping Home Service companies fix the leaks in their entire revenue bucket.

Why SalesAsk is the Superior Rilla Alternative:

Complete Lifecycle Solution: We don't just coach the door knock. We coach the appointment setting (CSRs), the follow-up calls, and the in-home presentation. This ensures your message is consistent from the first "Hello" to the final signature.

Active AI Coaching (Meet "Coach Dean"): This is the biggest differentiator. Rilla gives you recordings; SalesAsk gives you an Active Coach. Our AI ("Coach Dean") reviews 100% of interactions and texts the rep specific, actionable feedback immediately. ‍Example: "You rushed the inspection summary. Next time, anchor the value of the warranty before dropping the price."

Native Trade Integrations: SalesAsk was built for the Home Services stack. We integrate deeply with ServiceTitan, Housecall Pro, and Jobber, matching the recording directly to the revenue ticket to prove ROI

Offline Reliability: Field sales often happen in basements or rural areas where cell service is weak. SalesAsk has a robust "Offline Mode" that captures every word and syncs instantly when the rep hits the truck.

Contractor-Friendly Pricing: We believe you should pay for results, not handcuffs. SalesAsk offers flexible monthly plans that scale with your seasonality, perfect for managing headcount during the slow season.