SalesAsk vs Craft
Which AI Sales Coach is Right for Your Home Services Business? If you're reading this, you're probably trying to figure out: Should I go with SalesAsk or Craft? Both platforms record in-person sales conversations, promise AI coaching, claim to boost close rates. On paper, they look similar. But the difference shows up when you're 45 minutes into a kitchen remodel estimate and the homeowner says "we're still getting other bids." That's when platform architecture, AI quality, and coaching depth actually matter. Here's what you need to know before you sign a contract.
Used by top companies
What Craft Does Well
Let's start with the honest stuff. Craft isn't a bad product. They're good at a few things:
Why Choose Sales Ask Over craft?
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. SalesAsk is typically 20% less than Craft. Not because we cut corners, because we cut out the fluff.
+37%
Close rate increase
40%
Less manual admin work
8X
Faster Ccoaching
+15%
Avg ticket value increase
Feature Comparison
See how Sales Ask compares against Craft across the features.
Feature
Craft
Sales Ask
Real-Time AI Coaching
In-Field Sales Coaching
Coach Dean
Revenue Intelligence
Built Exclusively for Home Services
Create next-step tasks with due dates
Offline Recording Mode
Process adherence
Organization-level sales insights
Full Customization
Built-in sales playbooks
Processing Speed
Easy onboarding and adoption
Pricing
How SalesAsk is Different
SalesAsk wasn't built as a transcription tool that added coaching features later. It was designed from day one to answer one question: How do we help every rep sell like the best rep?
Coach Dean: AI Built by a $100M Closer
The biggest difference is Coach Dean.Coach Dean is an AI sales coach trained by Moe Abbas, a 20-year trades veteran who's personally closed over $100M in home service contracts. Dean doesn't just flag keywords he scores your reps on process execution.
Craft might flag: "Rep mentioned financing."Coach Dean analyzes: "Rep mentioned financing but didn't pre-frame payment options before presenting the price. Next time, anchor monthly payment ranges BEFORE showing total cost. Try this phrasing: 'Most families in this neighborhood invest between $X and $Y per month to solve this. Does that ballpark feel comfortable?'"That's the difference between data and coaching.
Instant Processing (No Waiting)
SalesAsk processes conversations in real-time with zero lag. The moment your rep hits "stop recording," the AI breakdown is already waiting. Your rep can review the call summary in the driveway before heading to the next appointment.
Offline-first Architecture
SalesAsk was built for field sales reality: bad cell coverage, basement installs, rural jobsites. Our offline mode captures every word even when your rep has zero bars. The second they hit Wi-Fi, everything syncs automatically.
Flexible Pricing (No Rigid Contracts)
SalesAsk is typically 40% less expensive than Rilla (~$2,400/user/year vs. $4,000+).
We also offer:
• Monthly plans (no annual lock-in)
• No minimum seat requirements
• Transparent pricing
Actual Human Support
• Direct phone support
• Dedicated onboarding engineer (1-on-1)
• Ongoing training for new hires (included)
The bottom line
Craft is building an ecosystem: call center + field sales + follow-up. If you need all three, Craft might work. But if your goal is to make your field reps sell better, faster, and more consistently, SalesAsk is purpose-built for that exact problem. We don't try to do everything. We do one thing exceptionally well: turn average reps into closers using AI coaching that actually understands the trades.
Craft
Key Limitations of Craft:
Generic AI Models (Not Home Services Native): Craft's AI is trained across multiple industries, roofing, HVAC, solar, retail. That's fine if you're selling solar panels, but it's not deep enough for complex home service trades.When a homeowner says "we're concerned about the warranty," a generic AI might flag it as an objection. A trades-specific AI (like SalesAsk's Coach Dean) knows whether they're worried about labor coverage, manufacturer defects, or transferability if they sell the house. That level of nuance matters when you're closing $40K bathroom remodels.
No Transparent Pricing: Craft doesn't publish pricing on their website. You have to book a demo and negotiate. Based on competitive intel, they position themselves as "30-50% cheaper than Rilla" (which runs ~$4,000/user/year), putting Craft somewhere in the $2,000-$3,000/user/year range.That's still more expensive than SalesAsk, and you're locked into annual contracts with minimum seat requirements.
Limited Offline Mode: Field sales happen in basements, rural jobsites, and dead zones. Craft added offline recording recently (playing catch-up), but it's not as robust as platforms built with offline-first architecture.If your rep loses signal mid-appointment, you risk losing the entire recording. That's not just a technical annoyance it's lost coaching data.
Processing Latency: While Craft claims real-time coaching, their post-call analysis isn't instant. Reps often wait 5-10 minutes after wrapping up before they can see the AI breakdown. That delay kills "driveway coaching" momentum.
Support Structure: Multiple users report that Craft's support is email-only with slow response times. If your rep has a technical issue in the field, you're stuck waiting for a ticket response instead of picking up the phone.
Salesask
SalesAsk provides a complete AI coaching ecosystem for both online and Field Sales teams. It is designed to close the loop between the lead coming in and the deal closing, helping Home Service companies fix the leaks in their entire revenue bucket.
Why SalesAsk is the Superior Rilla Alternative:
Complete Lifecycle Solution: We don't just coach the door knock. We coach the appointment setting (CSRs), the follow-up calls, and the in-home presentation. This ensures your message is consistent from the first "Hello" to the final signature.
Active AI Coaching (Meet "Coach Dean"): This is the biggest differentiator. Rilla gives you recordings; SalesAsk gives you an Active Coach. Our AI ("Coach Dean") reviews 100% of interactions and texts the rep specific, actionable feedback immediately.
Example: "You rushed the inspection summary. Next time, anchor the value of the warranty before dropping the price."
Native Trade Integrations: SalesAsk was built for the Home Services stack. We integrate deeply with ServiceTitan, Housecall Pro, and Jobber, matching the recording directly to the revenue ticket to prove ROI
Offline Reliability: Field sales often happen in basements or rural areas where cell service is weak. SalesAsk has a robust "Offline Mode" that captures every word and syncs instantly when the rep hits the truck.
Contractor-Friendly Pricing: We believe you should pay for results, not handcuffs. SalesAsk offers flexible monthly plans that scale with your seasonality, perfect for managing headcount during the slow season.
If you're paying more, you should be getting more.If you're not, you’re just funding someone else’s sales team.
dedicated engineer
Direct Phone Access
1on1 Onboarding
Ready to try
a superior alternative?
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
“We replicated our top performer's closing techniques on home additions and saw immediate improvement.”
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"It really opens your eyes to opportunities and more things you can improve on. Appointment to contract rate rose 16% as reps got nudges on budget checks, timeline, and commitment language in the moment."
"Sales Ask helped grow our average ticket from $17K to $27K in such a short time, we were quite amazed how valuable this tool is."
"It not only tells you what you could do differently, it tells you how you could say it and when to say it. I am so glad we have it. It is a game changer in the sales industry.”
"My team gets instant feedback on every appointment, our close rate is up to 50%, and new reps ramp faster, all without me having to be on every job site."
Frequently Asked Questions
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
Is it legal to record conversations with clients?
How will my sales reps react to being recorded?
How does the AI work for trades sales?
How long does setup take?
Can I switch from Craft to SalesAsk mid-contract?
Does SalesAsk integrate with ServiceTitan and other trade CRMs?
How does SalesAsk help increase my average ticket size?
Will my sales reps feel micromanaged by AI recording?
How is this different from a mystery shop?
Does this work with our sales process, like "Heart of the Home"?
How much work is it for our IT team to set up?
What does the onboarding process look like?
How does this help with buyer follow-up?
Does SalesAsk have real-time coaching like Craft?
The #1 Ai Sales Growth System for Home Builders, Home service and Home remodeling companies.
