Your Best
Rep's Instincts.
Every Rep's Reality.
Coach Dean is the AI sales coach built for home services. He listens to every conversation, spots what your top closers do differently, and coaches every rep to match without you riding along on a single call.
CRM Integrations
Join 11,000+ reps
No annual contract
For your business
Coach Dean AI Assistant
Your personal AI mentor that reviews every meeting, scores key steps, and provides reps with immediate, specific feedback to help them improve their close rates and performance.
AI Conversation Capture
Automatically records and transcribes in-person or virtual sales meetings, transforming raw conversation into a high-fidelity, searchable text record for 100% deal visibility.
AI Action Summaries
Condenses long meetings into clear, evidence-backed summaries that highlight the scope, timeline, budget, and competitors, ensuring no detail is ever missed.
AI Process Scorer
Evaluates adherence to your specific sales methodology using semantic intelligence, flagging missed steps in real-time to ensure every rep follows your proven playbook.
AI Pipeline Analytics
Surfaces high-impact trends across your entire organization, identifying winning communication patterns and performance outliers to help you scale what works.
AI Follow-up Composer
Drafts personalized, context-aware follow-up emails and texts immediately after a meeting, keeping momentum high and advancing deals with zero effort from the rep.
AI Virtual Ridealong
Gives managers total visibility into field or showroom interactions remotely, replacing time-consuming physical travel with automated coaching scorecards.
AI Roleplays
Allows reps to practice winning techniques and handle tough objections in a realistic, simulated environment with instant feedback before they step into a real meeting.
AI CRM Automator
Automatically maps summaries, meeting notes, and action items to the correct CRM fields, ensuring data stays clean and up-to-date with no manual entry required.
you Can't Coach What You Can't Hear
You've got 8 reps running 15 calls a day. That's 120 conversations happening right now and you're hearing maybe 3 of them. Sales managers in home services aren't lazy. They're outnumbered. You can't ride along on every call, review every estimate, and coach every rep not when you're also managing schedules, handling escalations, and trying to hit your own number. The result? Inconsistent performance. Preventable losses. Good reps who leave because they never got better.
but nobody knows exactly *why*, including him.
the same way he did last week, because nobody caught it last week either
have been middle-of-the-pack for two years, and you've run out of ideas
and spend $15K+ replacing them, only to start the cycle over
Your AI Sales Coach
Meet Coach Dean. He Hears Everything. Judges Nothing. Coaches Everyone.
Coach Dean is an AI sales coach purpose-built for the home services industry.
Record
Sales Ask records your in person sales conversations, transcribes them to texts and analyzes them.
Coach
Our AI will score your reps pitch and coach them to sell more, giving you 100% coaching coverage.
Improve
Our AI will give you key insights to help reps improve close rates and contract values.
From First Call to First Coaching — In Under 48 Hours
100% Visibility into
Every Conversation
Coach Dean doesn't rely on "good appointment" CRM notes; he listens to the actual in-home conversation. You get conversation intelligence built for the field, pinpointing exactly where deals are won or lost at the kitchen table. Managers stop guessing and start seeing coaching reports on every rep, every day.
Real-Time Coaching at a Consistent Standard
Most coaching happens days late, if at all. Coach Dean coaches in the moment, allowing reps to adjust mid-conversation. Every rep is coached the same way based on your proven sales process, no more inconsistent advice or depending on whether a manager had a good day. One standard, every appointment.
Rapid Ramp-Up
with Zero Friction
New hires skip the 6-month trial-and-error phase, getting the equivalent of hundreds of ride-alongs in their first few weeks. There is no extra hardware or IT setup required; it works through the SalesAsk app on the phones your reps already carry. They download, log in, and start closing.
Sell More with
AI & Coach your
sales team.
Get Results in 21 Days. See it in action now!
Join 11,000+ reps
Virtual Sales Coaching Built for Home Services
AI that scales coaching & actually holds your reps accountable
Sales executives trust us to ramp new hires faster through ai sales coaching and virtual ridealongs.
Score every model home tour and site walk to ensure your sales process is followed and upgrades are maximized.
Master the one-meeting close and end ridealongs. Identify exactly where design consultants handle budget or material objections best.
Turn techs into closers. Ensure every maintenance visit includes a consistent, high-value system replacement pitch.
Clone your top closers. Analyze retail bids and insurance claims to scale winning talk tracks across the team.
Standardize excellence across every trade. Monitor every customer interaction to ensure brand consistency and high booking rates.
Boost average ticket sizes by identifying missed upsells for water filtration and premium equipment during service calls.
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Protect your margins. Coach reps to anchor energy-efficiency benefits early and overcome "talk to spouse" objections.
Ready to see sales ask in action?
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
“We replicated our top performer's closing techniques on home additions and saw immediate improvement.”
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"It really opens your eyes to opportunities and more things you can improve on. Appointment to contract rate rose 16% as reps got nudges on budget checks, timeline, and commitment language in the moment."
"Sales Ask helped grow our average ticket from $17K to $27K in such a short time, we were quite amazed how valuable this tool is."
"It not only tells you what you could do differently, it tells you how you could say it and when to say it. I am so glad we have it. It is a game changer in the sales industry.”
"My team gets instant feedback on every appointment, our close rate is up to 50%, and new reps ramp faster, all without me having to be on every job site."
Frequently Asked Questions
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
Is it legal to record conversations with clients?
How will my sales reps react to being recorded?
How does the AI work for trades sales?
How long does setup take?
Does SalesAsk integrate with ServiceTitan and other trade CRMs?
How does SalesAsk help increase my average ticket size?
Will my sales reps feel micromanaged by AI recording?
How is this different from a mystery shop?
Does this work with our sales process, like "Heart of the Home"?
How much work is it for our IT team to set up?
What does the onboarding process look like?
How does this help with buyer follow-up?
The #1 Ai Sales Growth System for Home Builders, Home service and Home remodeling companies.
