Both platforms offer virtual ride-alongs. Both record in-person sales meetings. Both transcribe conversations and give managers visibility. But once you get past the surface… the difference is night and day. Let’s break it down.
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Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
+37%
Close rate increase
40%
Less manual admin work
8X
Faster Ccoaching
+15%
Avg ticket value increase
See how Sales Ask compares against Rilla across the features.
Feature
Siro
Sales Ask
Real-Time AI Coaching
In-Field Sales Coaching
Coach Dean
Revenue Intelligence
Built Exclusively for Home Services
Create next-step tasks with due dates
Offline Recording Mode
Process adherence
Organization-level sales insights
Full Customization
Built-in sales playbooks
Processing Speed
Easy onboarding and adoption
Pricing
Siro is a broad, horizontal platform. They serve everyone from political canvassers and auto repair shops to medical device reps. Their AI is trained to be "generally good" at recording conversations. This means it lacks the specific nuance required for the trades.started as a transcription tool. Its core strength is recording conversations and analyzing talk patterns, how long someone spoke, how fast they talked, how many questions were asked.
SalesAsk was built by contractors, for contractors. We don't track political canvassing. We are engineered specifically for HVAC, Roofing, Remodeling and Home Services. We didn't just build a tool to record audio; we built a tool to help you close homeowners.
Siro gives you generic transcripts. SalesAsk gives you feedback rooted in the specific psychology of the "One-Meeting Close."
Siro operates on a traditional enterprise model. According to competitor data, this typically looks like:
- High Costs: Pricing often starts around $3,000+ per user/year.
- Implementation Fees: Users frequently report setup fees ranging from $1,000 to $3,500.
- The "Lock-In": Requires annual contracts with minimum user commitments.
SalesAsk believes you should pay for results, not handcuffs.
- Flexible & Transparent: We offer monthly plans that scale with your seasonality.
- Zero Implementation Fees: You shouldn't have to pay us just to set up your account.
- Instant ROI: We are typically 40% more affordable than Siro while offering deeper, trade-specific features.
Siro markets itself as "Game Film." It creates a massive library of recordings and relies on you (the manager) to find the time to listen, clip, and coach them. It is a passive tool that creates more work for managers
SalesAsk is an active coaching platform. We give you Coach Dean, our AI sales coach trained by a $100M closer with 20 years in the trades.
- Automated Scoring: Coach Dean reviews 100% of meetings (not just the ones you have time for) and scores them against your specific sales process.
- Prescriptive Feedback: Instead of just showing you a transcript, Coach Dean tells the rep exactly what to fix. "You rushed the inspection summary. Next time, anchor the value of the warranty before dropping the price."
Siro focuses heavily on field sales (the door knock or the sit). But what happens when the lead calls back? Or when your inside sales team sets the appointment?
SalesAsk covers the entire lifecycle. We capture and coach In-Person (Field) and Virtual/Phone sales.
- The Gap: Siro leaves your call center and follow-up teams uncoached.
- The Fix: SalesAsk ensures your message is consistent from the first "Hello" on the phone to the final signature at the kitchen table.
Let’s be real, price matters.
And for many teams, it’s the first filter.Here’s what you should know:
If you're paying more, you should be getting more.If you're not, you’re just funding someone else’s sales team.
Siro is another strong contender in the field sales space. They align more closely with Rilla than SalesAsk, functioning primarily as a recording library for face-to-face interactions.
How Siro Compares to SalesAsk: Siro is effectively a "horizontal" platform. While Rilla targets field sales, Siro targets everyone, from political canvassers and auto repair shops to medical device reps.
Similar Focus: They focus almost exclusively on Field/Face-to-Face interactions.
Offline Capability: Strong offline mode for low-data environments.
The "Generalist" Trade-Off: Because they serve so many industries (politics, medical, auto), their AI is a "blank slate." It lacks the pre-trained "Contractor Intelligence" and specific playbooks (like the One-Call Close) that SalesAsk provides out of the box.
Enterprise Pricing Model: Siro has a premium price, estimated at $3,000+ per user/year, which can be prohibitive for scaling full fleets but still typically requires annual contracts.
The "Support Maze" (ServiceTitan Users): Users who purchase Siro via the ServiceTitan "Field Pro" bundle often experience the "ping-pong" effect, where support issues are bounced between ServiceTitan and Siro without a clear owner.
Complex Onboarding: Due to its enterprise nature, Siro often requires a heavier implementation lift, with users reporting that customization options for scorecards can be rigid compared to more agile competitors.
Broad AI Training Data: Siro’s AI dataset includes political canvassing and door-to-door generic sales. This broad focus can dilute the accuracy of trade-specific insights (e.g., distinguishing a "soft" objection from a "hard" no in a plumbing sales context).
SalesAsk provides a complete AI coaching ecosystem for both online and Field Sales teams. It is designed to close the loop between the lead coming in and the deal closing, helping Home Service companies fix the leaks in their entire revenue bucket.
Why SalesAsk is the Superior Rilla Alternative:
Complete Lifecycle Solution: We don't just coach the door knock. We coach the appointment setting (CSRs), the follow-up calls, and the in-home presentation. This ensures your message is consistent from the first "Hello" to the final signature.
Active AI Coaching (Meet "Coach Dean"): This is the biggest differentiator. Rilla gives you recordings; SalesAsk gives you an Active Coach. Our AI ("Coach Dean") reviews 100% of interactions and texts the rep specific, actionable feedback immediately.
Example: "You rushed the inspection summary. Next time, anchor the value of the warranty before dropping the price."
Native Trade Integrations: SalesAsk was built for the Home Services stack. We integrate deeply with ServiceTitan, Housecall Pro, and Jobber, matching the recording directly to the revenue ticket to prove ROI
Offline Reliability: Field sales often happen in basements or rural areas where cell service is weak. SalesAsk has a robust "Offline Mode" that captures every word and syncs instantly when the rep hits the truck.
Contractor-Friendly Pricing: We believe you should pay for results, not handcuffs. SalesAsk offers flexible monthly plans that scale with your seasonality, perfect for managing headcount during the slow season.
If you're paying more, you should be getting more.If you're not, you’re just funding someone else’s sales team.
dedicated engineer
Direct Phone Access
1on1 Onboarding
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
While recording laws vary, in most locations it's legal to record client conversations for training and quality control purposes. However, a few locations have stricter "two-party consent" laws requiring you to notify the client before recording begins.
For a full list of these locations and to learn more, see our guidelines
It's normal for reps to have some initial hesitation. However, with Sales Ask, the focus is on self-improvement and team development, not micromanagement. Here's what typically happens:
Top Performers: May be skeptical at first, but quickly become converts once they see how it helps them refine their pitch even further and how they can show off their skills to the team.
Mid-Level Reps: May have some concerns, but these often fade as they see the targeted coaching benefits.
New Reps: Tend to be most receptive, as Sales Ask helps them learn the ropes quickly.Within a short time, most reps come to see Sales Ask as a valuable learning tool that helps them close more deals.
Sales Ask's AI is designed to analyze the specific challenges faced by trades businesses. Here's how it works:
We Learn Your Process: Whether you have a defined sales script or not, we analyze your team's successful calls to identify the patterns that lead to wins.
Custom Insights: The AI generates insights tailored to your company, focusing on the questions, objections, and communication techniques that impact your close rate.
Easy Coaching: Sales Ask makes it simple to provide targeted feedback to individual reps, driving improvement across your team.
Sales Ask is designed to be up and running quickly. Most of our customers are fully set up in under two hours. Book a demo to see how easy it is!
It depends on your focus. Siro is great for door-to-door teams who need an offline mode. SalesAsk is built for closing the deal. We provide deeper "Process Scoring" that shows you exactly where a sale was won or lost at the kitchen table. For contractors who use ServiceTitan or Jobber, SalesAsk offers a more native, industry-focused coaching experience.
Yes. SalesAsk was built specifically for the trades. We offer deep integrations with ServiceTitan, Jobber, and Housecall Pro so your sales recordings and AI coaching insights are automatically tied to your actual jobs and revenue data.
Most reps miss upsells because they lose track of the process under pressure. Our AI identifies "hinge moments" in the conversation. If a rep skips the financing options or fails to mention a premium warranty, Coach Dean flags it and gives the rep a specific action plan for their next call. Our users see an average 25% increase in ticket size within the first 60 days.
That’s the "Big Brother" fear common with tools like Rilla. We solve this by making SalesAsk a "Performance Partner." Instead of just letting a manager watch their "game film," the AI gives the rep private, constructive feedback they can use to hit their bonuses. When reps see their close rates jump by 37%, they stop seeing the tool as a monitor and start seeing it as a coach.
A traditional mystery shop is a simulation, it's an actor giving you a "once a year" performance that you have to manually watch later. SalesAsk captures the ground truth of every actual walk-in and model home tour. Instead of a tiny snapshot once a year, you get a 100% look at how your reps handle real buyers with real financing worries and lot preferences.
Yes. Unlike generic AI that relies on brittle keyword lists, our Semantic AI understands the intent and flow of your specific sales framework. You can update your process steps in minutes, and the AI will immediately begin scoring every site walk against those new standards.
Almost none. SalesAsk is a "low-lift" solution that connects to Salesforce via a simple API call. Most enterprise teams can get the systems talking in about an hour. Once connected, all transcripts, summaries, and action items sync automatically without extra clicks from your reps.
We don't just "login and leave." Because the homebuilding industry is relationship-driven, we provide high-touch, one-on-one onboarding for every rep and community manager.. We also continue to onboard your new hires as you grow, all included with no implementation fees.
Generic automated emails often fail to convert. SalesAsk makes follow-up "intentional" by reminding reps of exactly what the buyer requested, whether it was a specific structural option or a premium finish. The AI then drafts the personalized follow-up copy based on the actual site walk, so no detail is lost.