Selections were hard to track.
Clients would visit the showroom, touch 8–10 countertop samples, and change their mind in real time.
Athena had two core pain points:
They needed a way to look back at conversations and confirm what the client actually picked.
Athena uses SalesAsk to go back, listen, and clarify what got priced.

"“It really helped me clean up the options whenever I would get quotes. I can see what they liked and what they wanted priced. I would recommend it to any construction company with a high volume of clients."
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