Train Sales Reps
20X Faster with AI Roleplays
Send reps to the Lab and see their skills improve in real-time. Built to scale your sales and service teams.
CRM Integrations
Join 11,000+ reps
No annual contract
For your business
Coach Dean AI Agent
Your personal AI mentor that reviews every meeting, scores key steps, and provides reps with immediate, specific feedback to help them improve their close rates and performance.
AI Conversation Capture
Automatically records and transcribes in-person or virtual sales meetings, transforming raw conversation into a high-fidelity, searchable text record for 100% deal visibility.
AI Action Summaries
Condenses long meetings into clear, evidence-backed summaries that highlight the scope, timeline, budget, and competitors, ensuring no detail is ever missed.
AI Process Scorer
Evaluates adherence to your specific sales methodology using semantic intelligence, flagging missed steps in real-time to ensure every rep follows your proven playbook.
AI Pipeline Analytics
Surfaces high-impact trends across your entire organization, identifying winning communication patterns and performance outliers to help you scale what works.
AI Follow-up Composer
Drafts personalized, context-aware follow-up emails and texts immediately after a meeting, keeping momentum high and advancing deals with zero effort from the rep.
AI Virtual Ridealong
Gives managers total visibility into field or showroom interactions remotely, replacing time-consuming physical travel with automated coaching scorecards.
AI Roleplays
Allows reps to practice winning techniques and handle tough objections in a realistic, simulated environment with instant feedback before they step into a real meeting.
AI CRM Automator
Automatically maps summaries, meeting notes, and action items to the correct CRM fields, ensuring data stays clean and up-to-date with no manual entry required.
Practice Tough Conversations Before
They Cost You Deals
Your reps walk into appointments unprepared. Not because they don't care because they have nowhere safe to practice. Traditional role-play training is dead. Your sales manager doesn't have time to sit through mock presentations. Your reps aren't going to practice with each other (nobody wants to look dumb in front of peers). And you can't send newbies into $30K jobs as live training exercises.That's where AI role-play changes the game.
Your best closer is running appointments, not sitting in the office doing mock presentations with junior reps. Role play training gets deprioritized because there's always something more urgent.
Nobody wants to look stupid in front of their peers. Role plays in team meetings turn into performances, not practice. Reps give canned answers instead of actually working through objections.
Your rep just lost a deal because they fumbled the financing conversation. They need to practice now, not next Tuesday during the team meeting.
You do a role play once in a training session, then never again. Muscle memory requires repetition. One-and-done doesn't work.
A must-have for team consistency.
Our AI agents are specifically trained to speak like your homeowners creating hyper realistic role plays for your reps.
Designed for Sales Reps.
Stop relying on inconsistent manager-led coaching.
Sales Asl delivers an always-on, hyper-realistic practice environment with AI agents .
Industry Specific AI
Practice that feels like the field. Sessions mirror real homeowner calls with natural accents, pace, interruptions, price pushback, and insurance talk. Reps run 3–5 minute roleplays for cold, discovery, demo, close, and post-service moments. The AI shifts tone when a rep hesitates, asks for three bids, or names a competitor. Each session ends with a short recap and an instant retry so the fix sticks.
Scorecards that coach
Every session gets a 0–100 score on a clear rubric mapped to your stages and script. Time-stamped notes show what to fix and where it happened. Reps see better phrasing and a quick next step, then retry in one click. Managers can set minimum scores by role, tune criteria, and watch progress trend up over time.
Manager command center
Give leaders a live view of skills and usage across branches. See who is ramping, who is stuck, and which scenarios are covered. Filter by trade, team, location, and date range.Compare branches on average score, time to first quota, and coverage of key scenarios. Export reports to your CRM, LMS, or BI tools.
Sell More with
AI & Coach your
sales team.
Get Results in 21 Days. See it in action now!
Join 11,000+ reps
AI Sales Roleplays Built for Home Services
AI that scales coaching & actually holds your reps accountable
Sales executives trust us to ramp new hires faster through ai sales coaching and virtual ridealongs.
Score every model home tour and site walk to ensure your sales process is followed and upgrades are maximized.
Master the one-meeting close and end ridealongs. Identify exactly where design consultants handle budget or material objections best.
Turn techs into closers. Ensure every maintenance visit includes a consistent, high-value system replacement pitch.
Clone your top closers. Analyze retail bids and insurance claims to scale winning talk tracks across the team.
Standardize excellence across every trade. Monitor every customer interaction to ensure brand consistency and high booking rates.
Boost average ticket sizes by identifying missed upsells for water filtration and premium equipment during service calls.
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Protect your margins. Coach reps to anchor energy-efficiency benefits early and overcome "talk to spouse" objections.
Ready to see sales ask in action?
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
“We replicated our top performer's closing techniques on home additions and saw immediate improvement.”
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"It really opens your eyes to opportunities and more things you can improve on. Appointment to contract rate rose 16% as reps got nudges on budget checks, timeline, and commitment language in the moment."
"Sales Ask helped grow our average ticket from $17K to $27K in such a short time, we were quite amazed how valuable this tool is."
"It not only tells you what you could do differently, it tells you how you could say it and when to say it. I am so glad we have it. It is a game changer in the sales industry.”
"My team gets instant feedback on every appointment, our close rate is up to 50%, and new reps ramp faster, all without me having to be on every job site."
Frequently Asked Questions
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
Is it legal to record conversations with clients?
How will my sales reps react to being recorded?
How does the AI work for trades sales?
How long does setup take?
Does SalesAsk integrate with ServiceTitan and other trade CRMs?
How does SalesAsk help increase my average ticket size?
Will my sales reps feel micromanaged by AI recording?
How is this different from a mystery shop?
Does this work with our sales process, like "Heart of the Home"?
How much work is it for our IT team to set up?
What does the onboarding process look like?
How does this help with buyer follow-up?
The #1 Ai Sales Growth System for Home Builders, Home service and Home remodeling companies.
