If you are a home services contractor in 2026, you have heard of Rilla. They are the giant in the room for field recording. But smart business owners don't buy "giants" they buy ROI. The question isn’t "Does Rilla work?"
Used by top companies




$20K
COST
<5
MIN USERS
Annual
CONTRACT
$1.5K – $5k
IMPLEMENTATION
The question isn’t "Does Rilla work?" The question is: "Is Rilla worth the $20,000+ price tag when smarter Rilla alternatives exist?"
Before you sign the contract, you need to understand exactly what you are committing to. Rilla is built for enterprise-level budgets, and their pricing structure reflects that. To answer that, we need to look at the cold, hard numbers.
This means a typical 10-person home service business is looking at a $40,000+ annual bill, due upfront.
When evaluating Rilla pricing, you must look at the operational costs that don't show up on the invoice but show up in your daily friction.
It is Worth It If...You have 10+ field reps, an unlimited budget, and you only care about the face-to-face interaction. You don't mind the 15-minute data delay and are comfortable locking yourself into a 5-figure annual contract.
It is NOT Worth It If...You have fewer than 5 reps, you want instant real-time guidance, or you need a tool that coaches both the field interaction AND the inside sales follow-up. If you want flexible monthly terms, Rilla is a non-starter.
If you want to stop paying for "recording" and start paying for "results," SalesAsk is the scientific alternative. We don't just record the conversation; we coach the entire Revenue Lifecycle, from the living room pitch to the follow-up call that closes the deal. If you are paying more, you should be getting more. If you aren't, you're just funding someone else's sales team.
SalesAsk provides a complete AI coaching ecosystem for both online and Field Sales teams. It is designed to close the loop between the lead coming in and the deal closing, helping Home Service companies fix the leaks in their entire revenue bucket.
Why SalesAsk is the Superior Alternative:
Complete Lifecycle Solution: We don't just coach the door knock. We coach the appointment setting (CSRs), the follow-up calls, and the in-home presentation. This ensures your message is consistent from the first "Hello" to the final signature.
Active AI Coaching (Meet "Coach Dean"): This is the biggest differentiator. Rilla gives you recordings; SalesAsk gives you an Active Coach. Our AI ("Coach Dean") reviews 100% of interactions and texts the rep specific, actionable feedback immediately.
Example: "You rushed the inspection summary. Next time, anchor the value of the warranty before dropping the price."
Native Trade Integrations: SalesAsk was built for the Home Services stack. We integrate deeply with ServiceTitan, Housecall Pro, and Jobber, matching the recording directly to the revenue ticket to prove ROI
Offline Reliability: Field sales often happen in basements or rural areas where cell service is weak. SalesAsk has a robust "Offline Mode" that captures every word and syncs instantly when the rep hits the truck.
Contractor-Friendly Pricing: We believe you should pay for results, not handcuffs. SalesAsk offers flexible monthly plans that scale with your seasonality, perfect for managing headcount during the slow season.
If you're paying more, you should be getting more. If you're not, you’re just funding someone else’s sales team.
dedicated engineer
You don't just get a "support rep"; you get a technical partner. Every account is assigned an engineer to handle custom integrations and technical needs.
Direct support Access
No support tickets or endless email chains. You get a direct phone number to call when you need urgent help or strategic advice.
1on1 Onboarding
We don't just give you a login. We sit down with you to build your playbooks, configure your scorecards, and train your team personally.
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
+37%
Close rate increase
40%
Less manual admin work
8X
Faster Ccoaching
+15%
Avg ticket value increase
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
While recording laws vary, in most locations it's legal to record client conversations for training and quality control purposes. However, a few locations have stricter "two-party consent" laws requiring you to notify the client before recording begins.
For a full list of these locations and to learn more, see our guidelines
It's normal for reps to have some initial hesitation. However, with Sales Ask, the focus is on self-improvement and team development, not micromanagement. Here's what typically happens:
Top Performers: May be skeptical at first, but quickly become converts once they see how it helps them refine their pitch even further and how they can show off their skills to the team.
Mid-Level Reps: May have some concerns, but these often fade as they see the targeted coaching benefits.
New Reps: Tend to be most receptive, as Sales Ask helps them learn the ropes quickly.Within a short time, most reps come to see Sales Ask as a valuable learning tool that helps them close more deals.
Sales Ask's AI is designed to analyze the specific challenges faced by trades businesses. Here's how it works:
We Learn Your Process: Whether you have a defined sales script or not, we analyze your team's successful calls to identify the patterns that lead to wins.
Custom Insights: The AI generates insights tailored to your company, focusing on the questions, objections, and communication techniques that impact your close rate.
Easy Coaching: Sales Ask makes it simple to provide targeted feedback to individual reps, driving improvement across your team.
Sales Ask is designed to be up and running quickly. Most of our customers are fully set up in under two hours. Book a demo to see how easy it is!
While Rilla focuses on "virtual ride-alongs" and visibility for managers, SalesAsk is built for behavioral change. Developed by contractors, SalesAsk uses AI (Coach Dean) to actually score your reps on their sales process, like objection handling and price anchoring, rather than just recording the conversation. Plus, SalesAsk is typically 40% more cost-effective with no rigid seat minimums.
Yes. SalesAsk was built specifically for the trades. We offer deep integrations with ServiceTitan, Jobber, and Housecall Pro so your sales recordings and AI coaching insights are automatically tied to your actual jobs and revenue data.
Most reps miss upsells because they lose track of the process under pressure. Our AI identifies "hinge moments" in the conversation. If a rep skips the financing options or fails to mention a premium warranty, Coach Dean flags it and gives the rep a specific action plan for their next call. Our users see an average 25% increase in ticket size within the first 60 days.
That’s the "Big Brother" fear common with tools like Rilla. We solve this by making SalesAsk a "Performance Partner." Instead of just letting a manager watch their "game film," the AI gives the rep private, constructive feedback they can use to hit their bonuses. When reps see their close rates jump by 37%, they stop seeing the tool as a monitor and start seeing it as a coach.
A traditional mystery shop is a simulation, it's an actor giving you a "once a year" performance that you have to manually watch later. SalesAsk captures the ground truth of every actual walk-in and model home tour. Instead of a tiny snapshot once a year, you get a 100% look at how your reps handle real buyers with real financing worries and lot preferences.
Yes. Unlike generic AI that relies on brittle keyword lists, our Semantic AI understands the intent and flow of your specific sales framework. You can update your process steps in minutes, and the AI will immediately begin scoring every site walk against those new standards.
Almost none. SalesAsk is a "low-lift" solution that connects to Salesforce via a simple API call. Most enterprise teams can get the systems talking in about an hour. Once connected, all transcripts, summaries, and action items sync automatically without extra clicks from your reps.
We don't just "login and leave." Because the homebuilding industry is relationship-driven, we provide high-touch, one-on-one onboarding for every rep and community manager.. We also continue to onboard your new hires as you grow, all included with no implementation fees.
Generic automated emails often fail to convert. SalesAsk makes follow-up "intentional" by reminding reps of exactly what the buyer requested, whether it was a specific structural option or a premium finish. The AI then drafts the personalized follow-up copy based on the actual site walk, so no detail is lost.