How much does Siro actually cost? Get the complete breakdown and compare siro with more affordable alternatives in the market. Compare the best alternatives to Siro for AI-powered sales coaching.
Used by top companies




$10-15K
COST
<5
MIN USERS
Annual
CONTRACT
$1.5K – $3.5k
IMPLEMENTATION
Siro is a field sales coaching platform that uses AI to analyze in-home sales presentations. "How much does Siro actually cost?" It is the most common question we see on HVAC and Roofing forums. Because Siro (and its reseller ServiceTitan Sales Pro) utilizes "Enterprise" pricing models, getting a straight answer without sitting through a demo is difficult.
While Siro offers some valuable features, many home service businesses find the cost difficult to justify and are seeking more affordable alternatives with better home service industry focus.
This guide aggregates market data from 2026 to give you a transparent look at what you will pay, and more importantly, what you get for that money compared to independent alternatives like SalesAsk.
Based on user reports and contract reviews, here is the pricing reality for Siro/Sales Pro in 2026:
This can actually mean that a typical 10+ staff home service business would pay approximately $30,000+ per year for Siro, plus implementation fees and be locked into a year contract with little to no customer support.
What's Included in Siro's Pricing?
No real-time coaching: Siro only provides offline analysis, missing live sales opportunities
Offline Capability: Strong offline mode for low-data environments.
No AI Coach: No AI coaching assistance to help you actively win more deals and train
Offline Capability: Strong offline mode for low-data environments.
The "Generalist" Trade-Off: Because they serve so many industries (politics, medical, auto), their AI is a "blank slate." It lacks the pre-trained "Contractor Intelligence" and specific playbooks (like the One-Call Close) that SalesAsk provides out of the box.
Enterprise Pricing Model: Siro has a premium price, estimated at $3,000+ per user/year, which can be prohibitive for scaling full fleets but still typically requires annual contracts.
The "Support Maze" (ServiceTitan Users): Users who purchase Siro via the ServiceTitan "Field Pro" bundle often experience the "ping-pong" effect, where support issues are bounced between ServiceTitan and Siro without a clear owner.
Complex Onboarding: Due to its enterprise nature, Siro often requires a heavier implementation lift, with users reporting that customization options for scorecards can be rigid compared to more agile competitors.
Broad AI Training Data: Siro’s AI dataset includes political canvassing and door-to-door generic sales. This broad focus can dilute the accuracy of trade-specific insights (e.g., distinguishing a "soft" objection from a "hard" no in a plumbing sales context).
SalesAsk provides a complete AI coaching ecosystem for both online and Field Sales teams. It is designed to close the loop between the lead coming in and the deal closing, helping Home Service companies fix the leaks in their entire revenue bucket.
Why SalesAsk is the Superior Alternative:
Complete Lifecycle Solution: We don't just coach the door knock. We coach the appointment setting (CSRs), the follow-up calls, and the in-home presentation. This ensures your message is consistent from the first "Hello" to the final signature.
Active AI Coaching (Meet "Coach Dean"): This is the biggest differentiator. Rilla gives you recordings; SalesAsk gives you an Active Coach. Our AI ("Coach Dean") reviews 100% of interactions and texts the rep specific, actionable feedback immediately.
Example: "You rushed the inspection summary. Next time, anchor the value of the warranty before dropping the price."
Native Trade Integrations: SalesAsk was built for the Home Services stack. We integrate deeply with ServiceTitan, Housecall Pro, and Jobber, matching the recording directly to the revenue ticket to prove ROI
Offline Reliability: Field sales often happen in basements or rural areas where cell service is weak. SalesAsk has a robust "Offline Mode" that captures every word and syncs instantly when the rep hits the truck.
Contractor-Friendly Pricing: We believe you should pay for results, not handcuffs. SalesAsk offers flexible monthly plans that scale with your seasonality, perfect for managing headcount during the slow season.
If you're paying more, you should be getting more. If you're not, you’re just funding someone else’s sales team.
dedicated engineer
Direct Phone Access
1on1 Onboarding
The verdict is Rilla worth It?
Buy Rilla if: You are a massive enterprise (100+ reps) that can unlock the $135/mo pricing and only does 100% in-person door knocking.
Buy SalesAsk if: You are a Home Service Business (5–50 reps) that wants:
Sales Ask helps reps and service providers improve sales team performance and drive more revenue with AI sales coaching. Start achieving your goals now!
+37%
Close rate increase
40%
Less manual admin work
8X
Faster Ccoaching
+15%
Avg ticket value increase
From integrations to security, here’s everything you need to know about using SalesAsk with your team.
While recording laws vary, in most locations it's legal to record client conversations for training and quality control purposes. However, a few locations have stricter "two-party consent" laws requiring you to notify the client before recording begins.
For a full list of these locations and to learn more, see our guidelines
It's normal for reps to have some initial hesitation. However, with Sales Ask, the focus is on self-improvement and team development, not micromanagement. Here's what typically happens:
Top Performers: May be skeptical at first, but quickly become converts once they see how it helps them refine their pitch even further and how they can show off their skills to the team.
Mid-Level Reps: May have some concerns, but these often fade as they see the targeted coaching benefits.
New Reps: Tend to be most receptive, as Sales Ask helps them learn the ropes quickly.Within a short time, most reps come to see Sales Ask as a valuable learning tool that helps them close more deals.
Sales Ask's AI is designed to analyze the specific challenges faced by trades businesses. Here's how it works:
We Learn Your Process: Whether you have a defined sales script or not, we analyze your team's successful calls to identify the patterns that lead to wins.
Custom Insights: The AI generates insights tailored to your company, focusing on the questions, objections, and communication techniques that impact your close rate.
Easy Coaching: Sales Ask makes it simple to provide targeted feedback to individual reps, driving improvement across your team.
Sales Ask is designed to be up and running quickly. Most of our customers are fully set up in under two hours. Book a demo to see how easy it is!
It depends on your focus. Siro is great for door-to-door teams who need an offline mode. SalesAsk is built for closing the deal. We provide deeper "Process Scoring" that shows you exactly where a sale was won or lost at the kitchen table. For contractors who use ServiceTitan or Jobber, SalesAsk offers a more native, industry-focused coaching experience.
Yes. SalesAsk was built specifically for the trades. We offer deep integrations with ServiceTitan, Jobber, and Housecall Pro so your sales recordings and AI coaching insights are automatically tied to your actual jobs and revenue data.
Most reps miss upsells because they lose track of the process under pressure. Our AI identifies "hinge moments" in the conversation. If a rep skips the financing options or fails to mention a premium warranty, Coach Dean flags it and gives the rep a specific action plan for their next call. Our users see an average 25% increase in ticket size within the first 60 days.
That’s the "Big Brother" fear common with tools like Rilla. We solve this by making SalesAsk a "Performance Partner." Instead of just letting a manager watch their "game film," the AI gives the rep private, constructive feedback they can use to hit their bonuses. When reps see their close rates jump by 37%, they stop seeing the tool as a monitor and start seeing it as a coach.
A traditional mystery shop is a simulation, it's an actor giving you a "once a year" performance that you have to manually watch later. SalesAsk captures the ground truth of every actual walk-in and model home tour. Instead of a tiny snapshot once a year, you get a 100% look at how your reps handle real buyers with real financing worries and lot preferences.
Yes. Unlike generic AI that relies on brittle keyword lists, our Semantic AI understands the intent and flow of your specific sales framework. You can update your process steps in minutes, and the AI will immediately begin scoring every site walk against those new standards.
Almost none. SalesAsk is a "low-lift" solution that connects to Salesforce via a simple API call. Most enterprise teams can get the systems talking in about an hour. Once connected, all transcripts, summaries, and action items sync automatically without extra clicks from your reps.
We don't just "login and leave." Because the homebuilding industry is relationship-driven, we provide high-touch, one-on-one onboarding for every rep and community manager.. We also continue to onboard your new hires as you grow, all included with no implementation fees.
Generic automated emails often fail to convert. SalesAsk makes follow-up "intentional" by reminding reps of exactly what the buyer requested, whether it was a specific structural option or a premium finish. The AI then drafts the personalized follow-up copy based on the actual site walk, so no detail is lost.