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The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
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For/Owners

Know what happens in every market, not just on the P&L.

Close rate, ticket size and process adherence for every branch and rep, refreshed daily. The visits behind each number are one click away.

Book a demo
See how it works
Home services business owner smiling

Weekly report

Mon 7:00

Coach Dean

Riverbend is 14 points under Northgate on the same process.

Team close rate

69%

last 90 days

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

“I was completely blind when it came to training my team and building their skills.”

Kitchen Tune-Up
William WrightOwner, Kitchen Tune-Up East Seattle
$1.7M
revenue added at Ottawa General Contractors in six months
+26%
average close rate increase across Kitchen Tune-Up franchise owners

For owners

You built this company at the kitchen table. Now you can't sit at every one.

By Friday you know the revenue number, but not which visits made it. SalesAsk scores every visit against the way you sell, so your week shows what happened in the room.

Your week

Aerial view of service vans parked outside a home on a jobMon 7:00

The week starts with the numbers

Close rate, ticket size and process score for every branch, refreshed daily

Sales rep with a tablet talking to a homeowner while a technician works in the kitchenTue 10:15

Spot the branch that is slipping

It shows up that week, with the visits behind the drop

Sales rep walking a couple through a bright home additionThu 2:30

Hear what your top closer says

Their best lines, clipped into a playlist for the rest of the floor

Technician and homeowner inspecting an outdoor air conditioning unitFri 4:00

Bring proof to the leadership meeting

Before and after for every coaching push, ready to export

What SalesAsk does

One coach in every market. Every branch, every rep.

How it works
“

100% accuracy and speed. I can input data into SalesAsk and

get a response in an hour

, which keeps our projects moving.

Wendi Gechter

Owner

Boa Builders

Read the story
Boa BuildersWendi Gechter, Owner, Boa Builders
01

Every market on one screen

Sort branches and reps by close rate, process score or meeting volume. A market that starts slipping shows up that week, not at the next quarterly review.

  • Branch, team and rep views
  • Refreshed daily
  • Export for your CFO or the board
Meetings by rep filtered to one branch, with four branches compared on close rate
02

Find what your top closer does differently

The process heatmap shows which steps your best reps hit and everyone else skips. Coach Dean pulls the lines they use so the rest of the floor can hear them.

  • Step hit rate by rep and branch
  • Top closer clips shared as playlists
  • Before and after for every coaching push
A process heatmap across eleven steps and six reps, with the weakest row called out
03

Numbers you can trace back to a conversation

Every metric links to the visits behind it, so a dip in close rate arrives with the moments that caused it.

  • Talk ratio, questions asked and patience per visit
  • Process adherence by step
  • Weekly report on a schedule
Conversation metric tiles and process adherence by step for the whole team
Customer stories

Owners and sales leaders, on the record.

See all customer stories
Bob Camire, co-founder of Bath Experts, in the Bath Experts showroom
Bob Camire
Co-founder and VP of Sales, Bath Experts

“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”

9.4x
5 reps in April. All 47 by August.
Four people standing together in a finished white kitchen
William Wright
Owner, Kitchen Tune-Up East Seattle

“I was completely blind when it came to training my team and building their skills.”

+26%
Average close rate increase across franchise owners
A heat pump installed beside a brick home, the kind of system General Air sells
Micah Hébert
Sales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

5
Sales teams coached on what was actually said, from inside sales to field techs
A new architectural shingle roof on a family home, the kind of job Equity Roofing sells
Ivy Ulrich
Director of Sales, Equity Roofing

“My sales guys are even coaching themselves with Coach Dean.”

2 weeks
From decision to live on SalesAsk, across seven reps
A bright finished kitchen with a wood dining table, the kind of remodel American Remodeling Enterprises sells
Ian Foltz
VP, American Remodeling Enterprises

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

+30%
Close rate increase, with 100% rep retention
A home opened to the studs during a restoration rebuild, the kind of job 5 Star Disaster Services handles
Anthony
Sales Manager, 5 Star Disaster Services

“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”

3X
Close rate increase in 35 days
A roofing crew laying new shingles, the kind of job Connell Roofing sells
Vincent Brown
Sales Rep, Connell Roofing

“It's like having my sales manager on every call.”

+32%
Close rate increase
A new home of the kind Boa Builders sells
Wendi Gechter
Owner, Boa Builders

“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”

3X
Faster ramp time
Custom wood millwork kitchen with a black stone island, the kind of kitchen Parliament Kitchens builds
Chris McClelland
Owner, Parliament Kitchens

“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

37%
Increase in average project value
A home service field technician at work, the kind of tech Power Selling Pros coaches
Drew Jacklin
Power Selling Pros

“I 100% recommend it to anyone that wants their technicians to sell more.”

+21%
Close rate increase
A new home community of the kind Taylor Morrison builds
Austin Lanford
Community Sales Manager, Taylor Morrison

“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”

+17%
Close rate increase
A roofer laying new shingles on a home
Mark Schmidt
COO, Mr. Roofing

“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”

23%
Close rate increase
A finished kitchen of the kind Ottawa General Contractors builds
Nick Karrandjas
Sales Lead, Ottawa General Contractors

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

$1.7M
Increase in revenue in 6 months

Security and compliance

Built with trust, safety, and reliability at the core.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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Role-based access
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FAQ

Questions from owners

How long does setup take?

Most teams connect the CRM in under two hours, and reps record their first visits on day one. Every visit is scored from the first recording, and the full rollout takes 30 days.

Will my reps push back on being recorded?

Some do for the first two weeks. New reps usually like it first, because it gets them running appointments alone sooner. The holdout is often a top performer, until a recording settles a commission dispute in their favour.

Can regional managers see only their own markets?

Yes. Access is role-based, and every view filters by branch, team, rep or meeting type.

Does it work with our CRM?

Notes, deal stages and follow-ups write back to ServiceTitan, HubSpot, Salesforce, JobNimbus and the other tools your team already runs.

Is our data used to train models for other companies?

No. Recordings are encrypted in transit and at rest and never used to train models for anyone else.