Top 5 Craft Alternatives for Home Services Sales Coaching (2026)

Craft is fine. But it's not the only option.

Maybe you want lower pricing. Maybe you need phone support. Maybe you don't want to commit to 12 months without a trial.

Or maybe you just hate the "contact sales for pricing" game.

Whatever the reason, there are better alternatives—especially for home services contractors who need AI sales coaching without the enterprise bloat.

I've tested (or talked to teams who use) every major competitor. Here are the top 5 Craft alternatives, ranked by value for HVAC, roofing, remodeling, plumbing, and other trades companies.

1. SalesAsk — Best for Transparent Pricing & Phone Support

What SalesAsk Does

SalesAsk is an AI sales coach (Coach Dean) built specifically for home services field sales. No fluff. No enterprise bloat. Just call recording, AI coaching, and actionable insights.

Core Features:

SalesAsk vs. Craft

Pros

Cons

Best For

Start free trial →

2. Rilla — Best for Real-Time Coaching (If You Have Budget)

What Rilla Does

Rilla is the biggest AI sales coaching platform for field sales. Their claim to fame is real-time coaching—AI prompts during the call, not just after.

Pros

Cons

Best For

Visit Rilla →

3. Siro — Best for ServiceTitan Users

What Siro Does

Siro is tightly integrated with ServiceTitan (official partner). If you're all-in on ServiceTitan, Siro is the obvious choice. Real-time coaching included.

Pros

Cons

Best For

Visit Siro →

4. Gong — Best for Enterprise B2B Sales (Not Trades)

What Gong Does

Gong is the gold standard for B2B sales intelligence. Call recording, AI insights, deal intelligence. But it's built for SaaS sales, not home services field sales.

Pros

Cons

Best For

Visit Gong →

5. Avoma — Best for Budget-Conscious Teams (But Limited Features)

What Avoma Does

Avoma is a lightweight meeting assistant. It records calls, transcribes them, and generates basic summaries. But it's not built for sales coaching.

Pros

Cons

Best For

Visit Avoma →

Side-by-Side Comparison: All 5 Alternatives

Why Most Contractors Choose SalesAsk Over Craft

When comparing SalesAsk to Craft:

Real Contractor Feedback

"We evaluated Craft, Rilla, and SalesAsk. SalesAsk had the best price-to-value ratio—same core features, half the cost, and we could actually test it before committing. Easy decision."

— HVAC contractor, 15 reps

How to Choose the Right Alternative

Here's the decision tree:

If you need real-time coaching:

If you don't need real-time coaching (post-call is fine):

If you use ServiceTitan exclusively:

If you need phone support:

If you want a free trial:

If you're enterprise B2B (not trades):

Final Thoughts: The Best Alternative Depends on Your Needs

Craft isn't a bad platform. It's just expensive, restrictive, and lacks transparency.

If you're comparing alternatives:

Most contractors find that transparent pricing + lower cost + phone support beats "enterprise pricing + email-only support + no trial."

But you should decide for yourself.

Ready to see the difference?

Start free trial →

Compare SalesAsk vs. Craft →