5 Best Craft Alternatives for Home Services Sales Coaching (2026)

Craft is fine. But it's not the only option.

Maybe you want lower pricing. Maybe you need phone support. Maybe you don't want to commit to 12 months without a trial.

Or maybe you just hate the "contact sales for pricing" game.

Whatever the reason, there are better alternatives—especially for home services contractors who need AI sales coaching without the enterprise bloat.

I've tested (or talked to teams who use) every major competitor. Here are the top 5 Craft alternatives, ranked by value for HVAC, roofing, remodeling, plumbing, and other trades companies.

1. SalesAsk — Best for Transparent Pricing & Phone Support

Website: salesask.com
Starting Price: $99/user/month (5-user minimum)
Free Trial: 14 days, no credit card required
Best For: Small-to-midsize teams (5-50 reps) who want affordable pricing, fast setup, and phone support

What SalesAsk Does

SalesAsk is an AI sales coach (Coach Dean) built specifically for home services field sales. No fluff. No enterprise bloat. Just call recording, AI coaching, and actionable insights.

Core Features:

• Call recording & AI transcription (mobile app for iOS/Android)
• Custom scorecards — train the AI on your sales process
• Manager dashboard — team leaderboards, call review, coaching notes
• CRM sync — Salesforce, HubSpot, Pipedrive, JobNimbus, and more
• Coaching insights — AI identifies missed opportunities, objection patterns

SalesAsk vs. Craft

Feature	SalesAsk	Craft
Starting Price	$99/user/month	~$150/user/month
Free Trial	14 days	No
Phone Support	All plans	Enterprise only
Setup Time	1-2 days	2-4 weeks
Real-Time Coaching	No	No
Post-Call AI Coaching	Yes (instant)	Yes (5-10 min delay)

Pros

• Lowest price among major competitors
• Transparent pricing — no demos required
• Phone support included — call someone when you need help
• Fast setup — 1-2 days vs. weeks
• 14-day free trial — test before committing

Cons

• No real-time coaching — only post-call analysis (but instant, unlike Craft's delay)
• Smaller brand — not as well-known as Rilla

Best For

• Small-to-midsize teams (5-25 reps)
• Contractors who want affordable pricing without sacrificing features
• Teams who value phone support over email-only
• Companies who want to test before committing

Start free trial →

2. Rilla — Best for Real-Time Coaching (If You Have Budget)

Website: rilla.com
Starting Price: ~$200/user/month (annual contract)
Free Trial: No
Best For: Larger teams (20+ reps) with budget for premium pricing

What Rilla Does

Rilla is the biggest AI sales coaching platform for field sales. Their claim to fame is real-time coaching—AI prompts during the call, not just after.

Pros

• Real-time coaching during appointments (Craft doesn't have this)
• Largest customer base — lots of case studies and social proof
• Polished UI — enterprise-grade interface

Cons

• Most expensive — $200+ per user/month (vs. $99 for SalesAsk, $150 for Craft)
• No free trial — you commit before testing
• No phone support for standard plans
• Slower setup — 2-4 weeks onboarding

Best For

• Large teams (20+ reps) who need real-time coaching
• Companies with budget for premium pricing
• Teams who don't mind annual contracts without a trial

Visit Rilla →

3. Siro — Best for ServiceTitan Users

Website: siro.ai
Starting Price: ~$180/user/month
Best For: HVAC/plumbing companies using ServiceTitan

What Siro Does

Siro is tightly integrated with ServiceTitan (official partner). If you're all-in on ServiceTitan, Siro is the obvious choice. Real-time coaching included.

Pros

• Best ServiceTitan integration — seamless sync
• Real-time coaching during appointments
• Decent pricing — cheaper than Rilla, more expensive than SalesAsk/Craft

Cons

• No free trial — commit before testing
• Weak integrations outside ServiceTitan (Salesforce, HubSpot support is limited)
• Email-only support — no phone access
• Higher pricing — $180/user/month vs. $99 for SalesAsk

Best For

• HVAC/plumbing/electrical companies using ServiceTitan
• Teams who need real-time coaching
• Companies willing to pay premium for deep ServiceTitan integration

Visit Siro →

4. Gong — Best for Enterprise B2B Sales (Not Trades)

Website: gong.io
Starting Price: Custom (likely $1,200+/user/year)
Best For: Enterprise B2B sales teams, NOT home services field sales

What Gong Does

Gong is the gold standard for B2B sales intelligence. Call recording, AI insights, deal intelligence. But it's built for SaaS sales, not home services field sales.

Pros

• Best-in-class for B2B sales intelligence
• Deep integrations with enterprise CRMs (Salesforce, HubSpot, etc.)

Cons

• Not built for home services — designed for SaaS, not field sales
• Expensive — enterprise pricing (likely $100K+/year for 10+ reps)
• Overkill for trades — features you'll never use

Best For

• Enterprise B2B sales teams
• Not recommended for home services contractors (use SalesAsk or Craft instead)

Visit Gong →

5. Avoma — Best for Budget-Conscious Teams (But Limited Features)

Website: avoma.com
Starting Price: $19/user/month
Best For: Very small teams (under 5 reps) who need basic call recording

What Avoma Does

Avoma is a lightweight meeting assistant. It records calls, transcribes them, and generates basic summaries. But it's not built for sales coaching.

Pros

• Cheapest option — $19/user/month
• Fast setup — works with Zoom, Google Meet, etc.

Cons

• Not built for field sales — designed for Zoom/virtual meetings, not in-person appointments
• No AI coaching — just transcription, no sales insights
• No mobile app — can't record in-home appointments

Best For

• Very small teams (under 5 reps) who need basic call recording
• Not recommended for home services field sales (use SalesAsk instead)

Visit Avoma →

Side-by-Side Comparison: All 5 Alternatives

Platform	Price (10 reps/year)	Free Trial	Real-Time	Phone Support	Best For
SalesAsk	$11,880	14 days	No	Yes	Small-midsize teams, transparent pricing
Rilla	$24,000+	No	Yes	No	Large teams, premium budget
Siro	$21,600	No	Yes	No	ServiceTitan users
Gong	$100K+	No	No	Yes	Enterprise B2B (not trades)
Avoma	$2,280	7 days	No	No	Virtual meetings only

Why Most Contractors Choose SalesAsk Over Craft

When comparing SalesAsk to Craft:

• 40% cheaper — $99/month vs. $150/month
• Transparent pricing — no "contact sales" runaround
• Free trial — test it risk-free for 14 days
• Phone support — call someone when you need help
• Faster setup — 1-2 days vs. 2-4 weeks
• Instant post-call analysis — no 5-10 minute delay like Craft

Real Contractor Feedback

"We evaluated Craft, Rilla, and SalesAsk. SalesAsk had the best price-to-value ratio—same core features, half the cost, and we could actually test it before committing. Easy decision."

— HVAC contractor, 15 reps

How to Choose the Right Alternative

Here's the decision tree:

If you need real-time coaching:

• ServiceTitan user? → Siro
• Not ServiceTitan? → Rilla

If you don't need real-time coaching (post-call is fine):

• Budget matters? → SalesAsk
• Budget doesn't matter? → Craft or Rilla

If you use ServiceTitan exclusively:

• → Siro (best integration)

If you need phone support:

• → SalesAsk (only platform with phone support for all plans)

If you want a free trial:

• → SalesAsk (14 days, no credit card)

If you're enterprise B2B (not trades):

• → Gong (but expensive)

Final Thoughts: The Best Alternative Depends on Your Needs

Craft isn't a bad platform. It's just expensive, restrictive, and lacks transparency.

If you're comparing alternatives:

• Need the best value? → SalesAsk ($99/month, phone support, free trial)
• Need real-time coaching? → Rilla or Siro (but expensive)
• Use ServiceTitan? → Siro (best integration)
• Need to test first? → SalesAsk (only platform with 14-day free trial)

Most contractors find that transparent pricing + lower cost + phone support beats "enterprise pricing + email-only support + no trial."

But you should decide for yourself.

Ready to see the difference?

Start free trial →

Compare SalesAsk vs. Craft →