Top 5 Craft Alternatives for Home Services Sales Coaching (2026)

Craft (formerly Craftflow) is a solid AI sales coaching platform—but it's not the only option for home services contractors looking to scale their sales teams without riding along on every call.

Maybe you want lower pricing, phone support, real-time coaching, or better CRM integration.

This guide covers the top 5 Craft alternatives for HVAC, roofing, remodeling, plumbing, painting, and other home services companies—with pricing, features, pros/cons, and who each platform is best for.

1. SalesAsk — Best Affordable Alternative to Craft

Website: salesask.com
Starting Price: $99/user/month (5-user minimum)
Free Trial: ✅ 14 days, no credit card required
Best For: Small-to-midsize home services teams (5-50 reps) looking for transparent pricing, fast setup, and phone support

What SalesAsk Does

SalesAsk is an AI sales coach (Dean) built specifically for home services field sales.

Core Features:

• Call recording & AI transcription (mobile app for iOS/Android)
• Custom scorecards — train the AI on your sales process
• Manager dashboard — team leaderboards, call review, coaching notes
• CRM sync — Salesforce, HubSpot, Pipedrive, JobNimbus, and more
• Coaching insights — AI identifies missed opportunities, objection patterns

SalesAsk vs. Craft

Pros

• ✅ Lowest price among major competitors
• ✅ Transparent pricing
• ✅ Phone support included
• ✅ Fast setup (1-2 days)
• ✅ 14-day free trial

Best For

• Small-to-midsize teams (5-25 reps)
• Contractors who want affordable pricing without sacrificing features

Start free trial →

2. Rilla — Best for Real-Time Coaching

Website: rilla.com
Starting Price: ~$200/user/month (annual contract)
Free Trial: ❌
Best For: Larger teams (20+ reps) with budget for premium pricing

What Rilla Does

Rilla is the largest AI sales coaching platform for field sales. Real-time coaching during calls.

Pros

• ✅ Real-time coaching
• ✅ Largest customer base
• ✅ Polished UI

Cons

• ❌ Most expensive ($200+ per user/month)
• ❌ No free trial
• ❌ No phone support for standard plans

Visit Rilla →

3. Siro — Best for ServiceTitan Users

Website: siro.ai
Starting Price: ~$180/user/month
Best For: HVAC/plumbing companies using ServiceTitan

Pros

• ✅ Best ServiceTitan integration
• ✅ Real-time coaching

Cons

• ❌ Expensive (~$180/user/month)
• ❌ No free trial

Visit Siro →

Side-by-Side Comparison

Why Most Contractors Choose SalesAsk Over Craft

When comparing SalesAsk to Craft:

1. Lower price — $99/month vs. $150/month
2. Transparent pricing — no "contact sales" runaround
3. Free trial — test it risk-free for 14 days
4. Phone support — call someone when you need help
5. Faster setup — 1-2 days vs. 2-4 weeks

Start free trial →