Craft vs SalesAsk for Foundation Repair Companies (2026): What $77K per Rep per Month Actually Tells You

Craft has a foundation repair page. That’s notable because Rilla doesn’t, and Siro doesn’t. Craft has invested in building out vertical content for foundation repair, and their industry page leads with a specific case study: LevelTech, a foundation repair company, with a result of “$77K more per rep per month in just 2 months.”

That number is worth thinking about carefully, because it shapes how you evaluate everything else in this comparison.

$77K per rep per month in additional revenue means each rep, at the point the case study was captured, was closing at least $77K more in foundation repair jobs every month than they were before Craft. Over twelve months, that’s roughly $924,000 per rep in incremental revenue from coaching. For a company with five inspectors, that’s $4.6M in additional annual revenue from a software platform.

These are extraordinary numbers. They may be accurate for LevelTech in the specific window they were measured. They may reflect a company that was dramatically underperforming before Craft, or a spring rush period, or a team that had never had any coaching infrastructure at all. The claim itself is real — Nathan from LevelTech is quoted. What it means for your foundation repair company specifically requires more thought than a testimonial can give you.

This isn’t a reason to dismiss Craft. It’s a reason to ask the right questions before you sign a contract.

What Craft Actually Does in Foundation Repair

Craft’s foundation repair page positions the platform as coaching “across the entire customer journey — from initial contact to in-home appointment to follow-up.” That’s a broader claim than what Rilla or Siro make. Craft presents itself as covering call center coaching alongside field sales recording.

Craft’s real-time coaching functionality — delivering prompts and guidance during active conversations — is a genuine differentiator against Rilla’s post-call model. If an inspector is about to lose a $28,000 piering job to a financing objection, a platform that surfaces coaching cues in real-time during that conversation is more useful than one that analyzes the transcript afterward.

For foundation repair, where the in-home appointment is long, emotionally complex, and involves significant evidence presentation, Craft’s coaching approach has merit. The platform supports custom sales processes, which matters for foundation repair because every company has a slightly different inspection methodology and proposal structure.

Where Craft’s foundation repair offering starts to blur is in the specifics of what “follow-up” coaching actually includes, and whether the revenue attribution connects to the job management system your team already uses.

The ServiceTitan Question

Foundation repair companies that operate on ServiceTitan — the field management platform used extensively across home services — need their coaching platform to talk to their job management system. Not just to calculate ROI, but to understand which types of jobs, which ticket ranges, and which seasonal patterns are most influenced by coaching.

Craft mentions ServiceTitan integration on their foundation repair page. The integration exists — it’s real. The question is the depth of that integration: whether it tracks coaching events through to booked job revenue in a way that generates the revenue attribution analysis most operators are actually looking for.

SalesAsk’s ServiceTitan integration was built from the ground up around revenue attribution — connecting coaching signals to specific booked jobs, job values, and revenue outcomes. The foundation repair company that wants to answer “what did we get back from our coaching investment this quarter” can do that on SalesAsk in a way that produces a number, not just a trend.

If you’re evaluating coaching platforms for foundation repair and you run ServiceTitan, ask both Craft and SalesAsk to show you specifically how job revenue connects to coaching events. The answer to that question will tell you more than any case study headline.

What Craft’s Pricing Structure Does to Foundation Repair ROI

Craft doesn’t publish pricing. This is a common practice for enterprise software companies — they want to qualify you before quoting — but it creates friction for foundation repair operators who are trying to make a clear-headed buying decision.

Based on reported ranges across the industry, Craft pricing typically comes in at $200-$299 per user per month or higher for full feature access. For a foundation repair company with 6 inspectors and 4 CSRs, that’s $2,000-$3,000 per month, or roughly $24,000-$36,000 per year.

Against $77K per rep per month in results, that pricing looks like an obvious decision. But if your company’s baseline is more modest — say, $5K-$15K per rep per month improvement in close rate — the ROI calculation tightens considerably. And without Craft publishing pricing, you’re negotiating blind until you’re deep in the sales process.

SalesAsk pricing is transparent. The platform is built for home services companies at a price point that makes sense for contractors running 5-20 field inspectors, not just enterprise operations that can absorb $36K in annual software costs as a rounding error.

The CSR Layer in Foundation Repair Is Not Optional

Here’s the coaching reality for most foundation repair companies: the margin between winning and losing a job often lives in conversations that happen before and after the inspector’s appointment.

An inspector arrives for a $25,000 piering job and the homeowner has already decided they’re doing it — they just need to see the proposal and confirm the timeline. That sale closes 95% of the time regardless of who the inspector is or what coaching platform the company uses. Coaching impact at the top of the close-rate distribution is modest.

Where coaching actually changes outcomes is in the 30-40% of foundation repair appointments where the homeowner is genuinely undecided: concerned enough to schedule an inspection, but not ready to commit to a $22,000 drain tile system. In those appointments, what the inspector says matters. So does the follow-up call. So does how the CSR set the appointment in the first place.

Both Craft and SalesAsk claim to cover this full lifecycle. The evaluation question is depth: whether the CSR coaching is substantive enough to actually improve inbound call quality, whether follow-up coaching translates into a measurable increase in multi-touch close rates, and whether the revenue attribution produces a defensible ROI number at the end of the quarter.

For the AI sales coaching investment to make sense in foundation repair, you need to know it’s working. That means connecting coaching to outcomes. Not testimonials — a number.

Evaluating Craft vs SalesAsk for Your Foundation Repair Operation

Craft is a serious platform with real investment in the home services vertical. Their foundation repair page reflects genuine market focus, not a generic landing page with swapped copy. If you’re a larger operation — multiple crews, established coaching culture, budget for enterprise software — Craft is worth evaluating.

SalesAsk is built for contractors running lean operations where every dollar of coaching investment needs to be justified by revenue outcomes. The ServiceTitan integration isn’t an add-on — it’s the architecture the platform was designed around. For foundation repair companies that need to answer the ROI question in a way their CFO or owner will actually believe, that matters.

When you see “$77K per rep per month,” ask: what was the baseline, what’s the full-year trajectory, and what does the platform cost? The answers to those questions will tell you whether the result is relevant to your situation.

See how SalesAsk’s full-lifecycle coaching works for foundation repair companies — from inbound CSR call to inspector appointment to follow-up close, with ServiceTitan revenue attribution. Talk to the team →

Compare the platforms in detail: SalesAsk vs Craft — Full Feature Comparison →

Foundation repair is one of the high-ticket home services verticals where SalesAsk’s coaching architecture produces measurable results: Customer Stories →