Is Craft Worth It? Pricing, Features & ROI Analysis (2026)

Craft (formerly Craftflow) is an AI sales coaching platform built for home services field sales. It promises to replace ride-alongs, scale coaching, and boost close rates.

But is it worth the price?

At ~$150-$200 per user/month (with annual contracts starting around $9,000-$12,000), Craft isn't cheap. And unlike competitors like SalesAsk, they don't publish pricing or offer a free trial.

This review breaks down what you get for the money, real ROI, who it's best for, and how it compares to cheaper alternatives.

What You Get with Craft

Core Features

1. Call Recording & AI Transcription
Craft's mobile app records in-person sales calls and transcribes them automatically with speaker identification.

2. AI Coaching & Scorecards
After each call, Craft's AI grades the rep on your sales process (discovery, objection handling, closing) with specific feedback.

3. Manager Dashboard
Managers see team performance, leaderboards, and can review calls with coaching notes.

4. CRM Integration
Craft syncs call data to your CRM (Salesforce, HubSpot, Pipedrive).

What's NOT Included

❌ Real-time coaching — Craft only does post-call analysis
❌ Phone support — Email + chat only for most customers
❌ Free trial — You have to commit before testing
❌ ServiceTitan deep integration — Limited compared to Siro

How Much Does Craft Cost?

Craft doesn't publish pricing, but based on industry benchmarking:

Estimated Pricing

Starter (5-10 users): ~$150-$200/user/month → $9,000-$12,000/year minimum
Growth (11-25 users): ~$120-$150/user/month → negotiable
Enterprise (26+ users): ~$100-$120/user/month → custom pricing

Hidden Costs

Onboarding: $2,000-$5,000 (custom scorecard setup, CRM integration)
Annual contract lock-in: No month-to-month option
Support tier: Phone support may cost extra

What This Means for a 10-Rep Team

Year 1: $18,000-$24,000 (platform + onboarding)
Year 2+: $15,000-$18,000/year

Is Craft Worth the Price? ROI Breakdown

To figure out if Craft is "worth it," you need to calculate ROI.

ROI Formula

ROI = (Revenue Increase - Platform Cost) / Platform Cost

Example: 10-Rep HVAC Team

Current State:

10 reps
20 jobs/rep/month = 200 jobs/month total
30% close rate → 60 sales/month
$8,000 average ticket → $480,000/month revenue

Craft Cost: $18,000 first year

Scenario: +2% Close Rate Improvement (Conservative)

30% → 32% close rate
200 jobs → 64 sales/month (+4 sales)
4 sales × $8,000 = +$32,000/month = +$384,000/year

ROI:

($384,000 - $18,000) / $18,000 = 2,033% ROI
Payback period: ~17 days

The Math: Even Small Gains = Huge ROI

If Craft helps you close just 2-3 extra jobs per month, it pays for itself in under 30 days.

Who Is Craft Best For?

Craft is a good fit if:

✅ You're an established home services company (10+ reps)
✅ You're willing to commit to a 12-month contract
✅ You want a polished, enterprise-grade UI
✅ You don't need real-time coaching

Skip Craft if:

❌ You're a smaller team (under 10 reps)
❌ You want transparent pricing before talking to sales
❌ You want a free trial
❌ You need phone support
❌ You need real-time coaching

Craft vs. Alternatives: Is It the Best Option?

Platform	Price (5 users/year)	Free Trial	Real-Time Coaching	Phone Support	ROI Payback (2% lift)
Craft	~$9K-12K	❌	❌	❌	~17 days
Rilla	~$12K+	❌	✅	❌	~22 days
Siro	~$10K+	❌	✅	❌	~19 days
SalesAsk	$5,940	✅	❌	✅	~11 days

Key Takeaway

All platforms deliver positive ROI if they improve close rates by even 2-5%.

But SalesAsk offers the fastest payback because it's the most affordable ($5,940 vs. $9,000+).

The Best Alternative to Craft: SalesAsk

If Craft's pricing or lack of trial is holding you back, SalesAsk is the most cost-effective alternative.

Why Contractors Choose SalesAsk Over Craft

40% cheaper — $5,940/year (5 reps) vs. $9,000+
Free 14-day trial — test risk-free before committing
Phone support included — call someone when you need help
Faster setup — 1-2 days vs. 2-4 weeks
Same core features — AI coaching, scorecards, CRM sync

SalesAsk ROI Example (Same 10-Rep Team)

Cost: $11,880/year (10 reps × $99/month)

Scenario: +2% Close Rate

+$384,000/year revenue
ROI: 3,131%
Payback: ~11 days

"We looked at Craft, Rilla, and SalesAsk. SalesAsk had the best price-to-value ratio—same features, half the cost, and we could try it free for 14 days."
— Roofing contractor, 12 reps