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The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
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Turn thousands of customer conversations into answers you can act on.

Your reps hear what customers think of your pricing, your competitors and your product on every visit. SalesAsk keeps all of it, so you can ask Coach Dean where deals are being lost and get the moments that prove it.

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A rep goes over the project with a couple at their kitchen counter
Ask Coach Dean
Where are we losing these on price?
113 transcripts, last 30 days
Price lands before value most often.
Price named before value38 visits
Financing never offered27 visits
Decision maker not in the room21 visits
Source
Every figure opens at the moment it came from.

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

The answer to almost every question about your pipeline is already sitting in a conversation someone had.

It is everything SalesAsk works out from the appointments your reps already record: the objections that keep coming back, talk ratio, the moments a deal turned, and how all of that changes over time. Every figure traces back to a real transcript you can open and listen to.

+26%Close rate increase, Home Remodelers
$1.7MAdded in six months, Home Remodelers
3XFaster new rep ramp, Home Builders
1.3M+sales conversations analyzed
“

I was

completely blind

when it came to training my team and building their skills.

Jeff Torren

Franchise owner

Kitchen Tune-Up

Read the story
Kitchen Tune-UpJeff Torren, Franchise owner, Kitchen Tune-Up

Built around how you already sell.

Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 94.6% of appointments recorded on SalesAsk get AI coaching feedback.

Rollout guide
Talk to a growth advisor

One person to call

The person who sets you up is the same person you talk to at every quarterly review.

Setup and training

We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.

A 30 day rollout

Your sales leader signs off on the plan before launch. Reps record their first visits on day one.

Weekly check-ins, then quarterly reviews

In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.

How it works

Ask Coach Dean a question in plain language

See which objections keep costing you deals

See who is talking and who is listening

Jump straight to the moment the deal turned

Watch the objection mix change across the quarter

Type the question you would ask a manager. Coach Dean answers from the transcripts and shows you where the answer came from.

SalesAsk groups what customers push back on across every appointment, so you can see which objection is costing the most revenue.

Talk ratio, meeting length and patience are measured on every appointment, so you can tell a discovery conversation from a monologue.

Search the transcript, open the moment, and leave a comment on it. No scrubbing through an hour of audio to find it.

Which objections come up more often, which competitors get named, and what the win rate is behind each one, measured on what customers actually said.

Saved prompts your whole team can reuse
Every answer links back to the clip
Price, timing, competitor and warranty pushback
Compare how each rep answers the same objection
Talk ratio measured on every appointment
Compare it against the reps who win
Search across every transcript by phrase
Comment on a moment and send it to the rep
Objection and competitor mix over time
Win rate behind each objection
Customer stories

Owners and sales leaders, on the record.

See all customer stories
Bob Camire, co-founder of Bath Experts, in the Bath Experts showroom
Bob Camire
Co-founder and VP of Sales, Bath Experts

“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”

9.4x
5 reps in April. All 47 by August.
A finished bathroom remodel of the kind J.S. Brown & Co. sells
Monica Lewis
President, J.S. Brown & Co.

“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”

5
Reps coached without a manager in the room
A heat pump installed beside a brick home, the kind of system General Air sells
Micah Hébert
Sales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

5
Sales teams coached on what was actually said, from inside sales to field techs
A new architectural shingle roof on a family home, the kind of job Equity Roofing sells
Ivy Ulrich
Director of Sales, Equity Roofing

“My sales guys are even coaching themselves with Coach Dean.”

2 weeks
From decision to live on SalesAsk, across seven reps
A bright finished kitchen with a wood dining table, the kind of remodel American Remodeling Enterprises sells
Ian Foltz
VP, American Remodeling Enterprises

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

+30%
Close rate increase, with 100% rep retention
A home opened to the studs during a restoration rebuild, the kind of job 5 Star Disaster Services handles
Anthony
Sales Manager, 5 Star Disaster Services

“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”

3X
Close rate increase in 35 days
A roofing crew laying new shingles, the kind of job Connell Roofing sells
Vincent Brown
Sales Rep, Connell Roofing

“It's like having my sales manager on every call.”

+32%
Close rate increase
A new home of the kind Boa Builders sells
Wendi Gechter
Owner, Boa Builders

“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”

3X
Faster ramp time
Custom wood millwork kitchen with a black stone island, the kind of kitchen Parliament Kitchens builds
Chris McClelland
Owner, Parliament Kitchens

“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

37%
Increase in average project value
A home service field technician at work, the kind of tech Power Selling Pros coaches
Drew Jacklin
Power Selling Pros

“I 100% recommend it to anyone that wants their technicians to sell more.”

+21%
Close rate increase
A new home community of the kind Taylor Morrison builds
Austin Lanford
Community Sales Manager, Taylor Morrison

“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”

+17%
Close rate increase
A roofer laying new shingles on a home
Mark Schmidt
COO, Mr. Roofing

“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”

23%
Close rate increase
A finished kitchen of the kind Ottawa General Contractors builds
Nick Karrandjas
Sales Lead, Ottawa General Contractors

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

$1.7M
Increase in revenue in 6 months

Security and compliance

Built with trust, safety, and reliability at the core.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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FAQ

Conversation intelligence questions

What is conversation intelligence in SalesAsk?

It is everything SalesAsk works out from the appointments your reps already record: the objections that keep coming back, talk ratio, the moments a deal turned, and how all of that changes over time. Every figure traces back to a real transcript you can open and listen to.

Where does the data come from?

From the appointments your reps record on their own phone, tablet or watch. Nothing is typed in by hand and no survey is sent, so the analysis reflects what was actually said rather than what someone remembered afterwards.

How does SalesAsk find objections?

It reads every transcript and groups customer pushback into recurring themes such as price, timing, competitors and warranty. You see how often each one comes up and which reps get past it.

Can I ask my own questions?

Yes. Ask Coach Dean takes a question in plain language, answers it from the transcripts, and links back to the moments it used. You can save prompts so the whole team asks the same question the same way.

What is talk ratio and why does it matter?

Talk ratio is how much of the appointment the rep spoke compared with the customer. Measured across your team it separates the reps who ask questions from the reps who talk at the customer.