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Industries/Windows and doors

Coach every window rep on what was said in the living room.

SalesAsk records every in-home appointment on the rep's phone, coaches them before, during and after it, and shows you which visits skipped the demo before the price.

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See how it works
Window rep showing samples to a homeowner
Missed at 41:05
In-home appointment

Financing came up after the homeowner said no.

Coach Dean: show the monthly option with the first price

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

Your best rep closes 35 pointsmore often than your newest one.

Most of that gap opens during the demonstration, when the homeowner decides whether new windows are worth the money. SalesAsk scores every appointment, so you can hear how your best people run the demo and coach everyone else to do the same.

25 to 35point close-rate gap between top and bottom reps
100%of General Air techs use Coach Dean daily
1.3M+sales conversations analyzed
3Xclose rate in 35 days at 5 Star Disaster Services

Sound familiar?

Where window and door sales slip away.

Each of these happens at the homeowner's table, which is exactly where nobody from the office is listening.

Service rep talking with a homeowner at the front doorThe measure gets done and the demo gets rushed.
With SalesAsk

Every appointment is checked for the full demonstration, so you know who skips it.

Pest control tech in the truck between stopsTwenty reps running one-visit closes and one manager.
With SalesAsk

Every visit scored, with five-minute reviews.

Termite inspector checking floor joists in a basementFinancing only comes up after the homeowner says it is too much.
With SalesAsk

Flagged on every visit where financing came too late.

What SalesAsk does

One coach on every visit. Here is how it works.

How it works
01

Score every visit against your process

From the measure to the signed contract, every step is checked so reps know exactly what to change.

  • Built on the steps you already teach
  • Quote and timestamp behind every score
  • Works for in-home reps and showroom staff
02

No more notes in the truck

SalesAsk writes the CRM notes, sets the next step and logs the visit in LeadPerfection, Leap or Salesforce.

  • Notes written from the conversation
  • Next steps and follow-ups set automatically
  • Syncs with the tools you already use
03

Coaching before, during and after

Each rep rehearses in an AI roleplay before the visit and gets live coaching during it. Minutes after, Coach Dean sends specific feedback with the line it came from.

  • Private to the rep first
  • Practice the missed step with AI roleplays
  • Managers see who improved
“

Being able to

pinpoint the exact moments where reps were losing deals

was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.

Nick Karrandjas

Sales Lead

Ottawa General Contractors

Ottawa General ContractorsNick Karrandjas, Sales Lead, Ottawa General Contractors

Built around how you already sell.

Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.

Rollout guide
Talk to a growth advisor

One person to call

The person who sets you up is the same person you talk to at every quarterly review.

Setup and training

We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.

A 30 day rollout

Your sales leader signs off on the plan before launch. Reps record their first visits on day one.

Weekly check-ins, then quarterly reviews

In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.

Customer stories

Owners and sales leaders, on the record.

See all customer stories
Bob Camire, co-founder of Bath Experts, in the Bath Experts showroom
Bob Camire
Co-founder and VP of Sales, Bath Experts

“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”

9.4x
5 reps in April. All 47 by August.
A finished bathroom remodel of the kind J.S. Brown & Co. sells
Monica Lewis
President, J.S. Brown & Co.

“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”

5
Reps coached without a manager in the room
Four people standing together in a finished white kitchen
William Wright
Owner, Kitchen Tune-Up East Seattle

“I was completely blind when it came to training my team and building their skills.”

+26%
Average close rate increase across franchise owners
A new architectural shingle roof on a family home, the kind of job Equity Roofing sells
Ivy Ulrich
Director of Sales, Equity Roofing

“My sales guys are even coaching themselves with Coach Dean.”

2 weeks
From decision to live on SalesAsk, across seven reps
A bright finished kitchen with a wood dining table, the kind of remodel American Remodeling Enterprises sells
Ian Foltz
VP, American Remodeling Enterprises

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

+30%
Close rate increase, with 100% rep retention
A home opened to the studs during a restoration rebuild, the kind of job 5 Star Disaster Services handles
Anthony
Sales Manager, 5 Star Disaster Services

“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”

3X
Close rate increase in 35 days
A roofing crew laying new shingles, the kind of job Connell Roofing sells
Vincent Brown
Sales Rep, Connell Roofing

“It's like having my sales manager on every call.”

+32%
Close rate increase
A new home of the kind Boa Builders sells
Wendi Gechter
Owner, Boa Builders

“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”

3X
Faster ramp time
Custom wood millwork kitchen with a black stone island, the kind of kitchen Parliament Kitchens builds
Chris McClelland
Owner, Parliament Kitchens

“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

37%
Increase in average project value
A home service field technician at work, the kind of tech Power Selling Pros coaches
Drew Jacklin
Power Selling Pros

“I 100% recommend it to anyone that wants their technicians to sell more.”

+21%
Close rate increase
A new home community of the kind Taylor Morrison builds
Austin Lanford
Community Sales Manager, Taylor Morrison

“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”

+17%
Close rate increase
A roofer laying new shingles on a home
Mark Schmidt
COO, Mr. Roofing

“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”

23%
Close rate increase
A finished kitchen of the kind Ottawa General Contractors builds
Nick Karrandjas
Sales Lead, Ottawa General Contractors

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

$1.7M
Increase in revenue in 6 months

Integrations

Works with the tools you already use.

Notes, deal stages, next steps and follow-ups land in the CRM, phone and field tools your team already runs, without anyone typing them in.

See all integrations
JobNimbus
Pipedrive
CompanyCam
RingCentral
LeadPerfection
improveit 360
Aircall
HubSpot
Leap
JustCall
Builder Prime
JobTread
Salesforce
Zoho CRM

Security and compliance

Built with trust, safety, and reliability at the core.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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SOC 2
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GDPR
Role-based access
Explore security and compliance

FAQ

Window and door questions

Does it work for one-visit closes?

Yes. The whole appointment is recorded and scored, from the measure to the signature.

Does SalesAsk integrate with LeadPerfection?

Yes, along with Leap, Salesforce and other tools window and door teams use.

Can managers review the demo without the whole visit?

Yes. Key moments are marked, so a manager can jump straight to the demo, the price and the close.