Craft Pricing Guide 2026: What Does Craft Actually Cost?

AI Coaching for Sales Conversations February 22, 2026

Here's the game: Craft doesn't publish pricing.

No pricing page. No ballpark numbers. Just a "Book a Demo" button that leads to a 45-minute sales pitch where you finally get a quote—after they've sized up your budget and figured out how much they can squeeze.

I get it. Enterprise software companies love this model. But if you're running a $10M HVAC company with 15 field reps, you don't have time for pricing hide-and-seek. You need to know if this thing costs $10K or $50K before you block out your calendar.

So I did the digging. Talked to users. Benchmarked competitors. Pieced together what Craft actually costs.

Here's what I found.

How Craft Pricing Really Works

Craft uses a per-user, per-month SaaS model with annual contracts. No month-to-month option. No free trial. You commit for 12 months upfront, or you don't get in.

Based on customer reports and competitive intel, here's the likely pricing structure:

Estimated Pricing Tiers:

Starter (5-10 users): $150-$200 per user/month → $9,000-$12,000/year minimum
Growth (11-25 users): $120-$150 per user/month → negotiable based on volume
Enterprise (26+ users): $100-$120 per user/month → custom pricing, likely includes white-glove onboarding

These numbers aren't pulled from thin air. They're based on what Rilla and Siro charge (both competitors in the $150-$200/user/month range), plus reports from contractors who've actually signed Craft contracts.

What "Per User" Means

A "user" isn't just your field reps. It's anyone who touches the platform:

Sales reps whose calls get recorded
Managers who review dashboards
Admins who manage settings

So if you have 15 field reps + 2 managers, you're paying for 17 seats. Plan accordingly.

What You Actually Get for That Money

Let's talk about what's included in Craft's base subscription. Because once you factor in onboarding fees, custom integrations, and support tiers, that $9K minimum can balloon fast.

Included in Base Pricing:

Call Recording & Transcription

Mobile app (iOS + Android)
Automatic call recording with customer consent
AI transcription with speaker identification

AI Coaching & Scorecards

Scorecard templates (discovery, objection handling, closing)
AI-generated coaching feedback after each call
Performance tracking over time

Manager Dashboard

Team leaderboards
Call review tools
Coaching note tracking

CRM Integrations

Salesforce, HubSpot, Pipedrive sync
Calendar integration
Slack notifications

That's the baseline. Standard stuff for any modern sales coaching platform.

What Costs Extra (The Hidden Fees)

Here's where it gets expensive.

Implementation & Onboarding: $2,000-$5,000

Most sales coaching platforms charge for:

Custom scorecard setup
CRM integration configuration
Manager training
Rep onboarding sessions

Craft likely charges for this too. Larger teams (25+ seats) might get onboarding included, but don't count on it if you're under 20 reps.

Custom Integrations

If you use ServiceTitan, Jobber, or Housecall Pro (not just Salesforce), expect additional dev fees. Craft's native integrations are limited to the big CRMs. Anything niche requires custom work.

Advanced Features

Some platforms tier features like:

Real-time coaching (during the call)
Custom AI models trained on your playbook
White-label reporting for clients

Unclear if Craft charges extra for these, but Rilla and Siro do. Safe bet is that Craft follows the same playbook.

Support Tier

Phone support might be enterprise-only. Standard plans likely get email + chat. If you need someone on the line when your app crashes during a busy sales day, that could cost extra.

What a 10-Rep Team Actually Pays

Let's run the math for a typical mid-market HVAC or roofing company.

Assumptions:

10 field reps
Starter tier pricing ($150/user/month average)
Onboarding included (best case) or $3,000 (realistic case)

Year 1 Cost:

Platform: 10 reps × $150/month × 12 months = $18,000
Onboarding: $0-$3,000
Total Year 1: $18,000-$21,000

Year 2+ Cost:

Platform: $18,000/year
No onboarding fee (already done)
Total Year 2+: $18,000/year

That's the all-in cost. No surprises, no overages (assuming you don't add seats mid-contract).

Is Craft Worth the Price?

That depends on what you're buying it for.

Craft is a good fit if:

You're an established home services company (10+ reps minimum)
You're willing to commit to 12 months without testing
You want a polished, enterprise-grade UI
You don't need real-time coaching (post-call analysis is enough)
You're okay with email-only support (or willing to pay for phone access)

Craft is NOT worth it if:

You're a smaller team (under 10 reps) — pricing doesn't pencil out
You want to test before committing (no free trial)
You need phone support for urgent issues
You want transparent pricing without a sales call
You need real-time coaching during appointments

The Better Alternative: SalesAsk

If Craft's pricing model or lack of trial is holding you back, SalesAsk is the obvious alternative.

Why Contractors Choose SalesAsk Over Craft

1. Transparent Pricing (No Sales Call Required)

You see the cost on the website. No demos. No negotiations. Just straight numbers.

2. 40% Cheaper

$11,880/year (10 reps) vs. $18,000+ with Craft. That's real money.

3. Free 14-Day Trial

Test it before you commit. If it doesn't work, walk away. No penalties.

4. Phone Support Included

When your app crashes at 4 PM on a Friday, you can call someone. Not wait until Monday for an email response.

5. Faster Setup

1-2 days vs. 2-4 weeks. No lengthy onboarding process. You're up and running same-day.

6. Same Core Features

AI coaching, scorecards, CRM sync, manager dashboard. All the same stuff Craft offers, just without the enterprise bloat.

Ready to see the difference? Book a 15-minute demo with SalesAsk. No commitment. No pricing games. Just an honest look at what AI coaching can do for your team.