Craft Pricing Guide 2026: Plans, Features & Hidden Costs

Craft (formerly Craftflow) doesn't publish pricing on their website. Like most enterprise sales coaching platforms, they operate on a "contact sales" model—which usually means variable pricing based on team size, contract length, and negotiation leverage.

But if you're comparing Craft to other AI sales coaching tools (Rilla, Siro, SalesAsk), you need ballpark numbers before you waste time on a demo.

This guide breaks down what Craft actually costs, how their pricing model works, what's included, and what you'll pay extra for.

How Craft Pricing Works

Craft uses a per-user, per-month SaaS model with annual contracts.

Based on industry benchmarking and customer reports, here's the likely structure:

• Starter (5-10 users): $150-200/user/month → ~$9,000-$12,000/year minimum
• Growth (11-25 users): $120-150/user/month → negotiable based on volume
• Enterprise (26+ users): $100-120/user/month → custom pricing, likely includes onboarding

These numbers are estimates based on competitor pricing (Rilla, Siro) and typical B2B SaaS multipliers for home services software.

What "Per User" Means

A "user" in Craft's pricing model is typically:

• A sales rep whose calls are recorded and analyzed
• A manager who reviews dashboards and coaching insights
• An admin who manages team settings

If you have 15 field reps + 2 managers, you're paying for 17 seats.

What's Included in Craft's Base Pricing

Call Recording & Transcription

• Mobile app for iOS/Android
• Automatic call recording (with customer consent)
• AI transcription with speaker identification

AI Coaching & Scorecards

• Scorecard templates (discovery, objection handling, closing)
• AI-generated coaching feedback
• Performance tracking over time

Manager Dashboard

• Team leaderboard
• Call review tools
• Coaching note tracking

Integrations

• CRM sync (Salesforce, HubSpot, Pipedrive)
• Calendar integration
• Slack notifications

What Costs Extra

Implementation & Onboarding

Most sales coaching platforms charge $2,000-$5,000 for:

• Custom scorecard setup
• CRM integration
• Manager training
• Rep onboarding

Craft likely charges for this, but it may be waived for larger teams.

Custom Integrations

If you use a niche CRM or proprietary home services software (ServiceTitan, Jobber, Housecall Pro), expect additional dev fees.

Advanced Features (If Offered)

Some platforms tier features like:

• Real-time coaching (during the call)
• Custom AI models trained on your playbook
• White-label reporting for clients

Unclear if Craft charges extra for these, but Rilla and Siro do.

Craft Pricing vs. Competitors

Key Differences

Craft: Mid-tier pricing, no published pricing transparency.

Rilla: Most expensive, real-time coaching, largest customer base.

Siro: Mid-tier, strong ServiceTitan integration.

SalesAsk: Most affordable, transparent pricing, fastest setup.

Hidden Costs to Watch For

1. Storage Fees

Some platforms charge for call recording storage after a certain threshold. Ask if Craft caps this.

2. Overage Charges

If you sign up for 10 seats and grow to 15 mid-contract, do you pay overage fees?

3. CRM Integration Maintenance

If your CRM gets updated and breaks the Craft sync, who pays for the fix?

4. Support Tier

Is phone support included, or do you only get email?

What You Should Ask Craft Sales Before Signing

1. What's the all-in first-year cost (including onboarding)?
2. Are there any usage limits (calls/month, storage, seats)?
3. What happens if we add users mid-contract?
4. Is there an early termination fee?
5. What's included in "standard support" vs. premium support?
6. Do you offer month-to-month pricing, or only annual contracts?
7. What's the cancellation process if it doesn't work?

Is Craft Worth the Price?

Craft is a good fit if:

• You're an established home services company (10+ reps)
• You're willing to commit to a 12-month contract
• You want a polished, enterprise-grade UI
• You don't need real-time coaching

Craft may NOT be worth it if:

• You're a smaller team (under 10 reps)
• You want transparent pricing before talking to sales
• You need real-time coaching
• You want to test risk-free before committing

How SalesAsk Compares on Pricing

SalesAsk offers transparent, no-surprises pricing:

SalesAsk Pricing (2026)

• Starter: $99/user/month (min 5 users) → $5,940/year
• Pro: $149/user/month → $8,940/year (5 users)

What You Get:

• ✅ AI sales coach (Dean) with custom scorecard training
• ✅ Call recording, transcription, and analysis
• ✅ Manager dashboard with team leaderboards
• ✅ CRM integration (Salesforce, HubSpot, Pipedrive, JobNimbus)
• ✅ 14-day free trial (no credit card required)
• ✅ Phone + email support included
• ✅ No onboarding fees
• ✅ Month-to-month or annual contracts

Why Contractors Choose SalesAsk Over Craft

1. Transparent pricing — no "contact sales" runaround
2. Lower entry cost — $5,940/year vs. $9,000+
3. Free trial — test it risk-free
4. Faster setup — no 4-week onboarding
5. Built for home services — HVAC, roofing, remodeling, plumbing

Final Thoughts

Craft is a solid platform, but their pricing model lacks transparency. If you're comparing options, you'll likely pay $9,000-$15,000/year minimum.

Before you commit, ask about all-in first-year cost, overage fees, early termination penalties, and support tiers.

And if you want a more affordable, transparent alternative with a free trial, check out SalesAsk.

See SalesAsk pricing →
Compare SalesAsk vs. Craft →