Moe Abbas

Moe Abbas is the CEO and founder of SalesAsk, the AI platform that records and coaches in-home sales conversations for home service, home improvement and home builder teams.

He spent more than 20 years in the trades before software, building and scaling companies that generate more than $40M a year. That is where his book, The One Meeting Close: How the Top 1% of Reps in Home Services Close in the First Meeting, came from: his own kitchen table appointments and his reps'.

At SalesAsk he created Coach Dean, the AI sales and compliance coach that hears every visit, scores every step and writes coaching back to the rep. He speaks at industry events on the first-visit close, safety-first selling and building a coaching culture without more ride-alongs.

Everything he writes here comes from recorded conversations and the teams that run them, not from theory.