The average sales manager spends only 9% of their time coaching reps. The other 91% is reporting, admin, and meetings.
Sales Management Association — State of Sales Manager Coaching 2024. The SMA's annual research has consistently found single-digit percentages of manager time allocated to coaching activities, with physical observation eating the largest share.
Revenue growth
Faster ramp
Higher PVR
Close rate
Real-Time Coaching at a Consistent Standard
- Your reps are losing $585,000 a year in the fieldThe average contractor closes 43% of install jobs. The gap between your best rep and your average rep is 25-35 points and it's entirely a conversation problem.
- Real-time coaching, not post-call reviewSalesAsk coaches your technicians during the in-home estimate, the moment a homeowner says "that's too expensive." Not the next morning in a debrief.
- End ride-alongs for goodA manager doing 3 ride-alongs a week sees less than 5% of conversations. SalesAsk gives you 100% visibility into every sales interaction without leaving the office.
Rapid Ramp-Up with Zero Friction
- Your reps are losing $585,000 a year in the fieldThe average contractor closes 43% of install jobs. The gap between your best rep and your average rep is 25-35 points and it's entirely a conversation problem.
- Real-time coaching, not post-call reviewSalesAsk coaches your technicians during the in-home estimate, the moment a homeowner says "that's too expensive." Not the next morning in a debrief.
- End ride-alongs for goodA manager doing 3 ride-alongs a week sees less than 5% of conversations. SalesAsk gives you 100% visibility into every sales interaction without leaving the office.
Cover every conversation. Not the 1% you happen to ride along on.
- Review any visit, any rep, any time — no scheduling required
- Sort by close rate, ticket size, discovery score, or "needs coaching"
- See the 3 reps Coach Dean flagged this week before your Monday 1:1s
- Stop building your coaching calendar around who you can fit in the truck
Real-Time Coaching at a Consistent Standard
- Skip the drive, review any visit from your desk, your phone, anywhere
- Comment at the exact 14:32 moment that needs attention, rep gets the clip pre-loaded
- Pre-attached Coach Dean notes mean you start at "here's what I think" instead of "let me find the issue"
- Trade quarterly ridealongs for weekly coaching same time investment, 12× the coverage
One platform. Every conversation.
Real-time AI coaching for the conversations that determine your revenue
RECORDING
Capture Every Conversation
One tap on iPhone, iPad, or Apple Watch. Works offline anywhere.
INTELLIGENCE
Coach & score every rep.
CoachDean grades your playbook and writes feedback before the next visit.
GROWTH
Onboard, coach, and reinforce.
Auto-CRM updates, drafted follow-ups, and sales insights, no more typing notes.
RECORDING
Capture Every Conversation
Field-grade audio, zero setup, works offline, live recording and nudge when arriving.
INTELLIGENCE
Clear the path to a "Yes"
Live nudges at the door and intelligent feedback before they are back in the truck.
GROWTH
Onboard, coach, and reinforce.
Readiness you can measure and results you can prove over and over. At every buying stage.
Built for the industries that sell into the Home.
Three industries in one platform. Calibrated to your playbook in week one, from the truck-cab follow-up to the model-home tour to the kitchen-table close.
Home Builders
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Home Services
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Home Improvement
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Virtual Ridealongs is one piece
Coach Dean coaches the rep. AI Sales Coaching scores every visit. RepLab gets your team ready for the hard ones. All connected. All on one platform.
AI Agent
Surfaces high-impact trends across your entire organization, identifying
Ridealongs
Gives managers total visibility into field or showroom interactions remotely
Turns long meetings into clear summaries with key scope, timeline
Allows reps to practice winning techniques and handle tough objections
Coach every conversation
you couldn't hear.
Coach Dean reviews every conversation, scores each step against your playbook, and gives the rep specific feedback before the next appointment.
Every in-person and virtual sales visit is recorded and transcribed automatically. iPhone, iPad, or Apple Watch. Works offline. No setup
Every visit becomes a 90-second read. Budget, timeline, objections, competitors mentioned, next steps, captured automatically.
Coach Dean scores every visit against your specific playbook. Pinpoints the exact moment the conversation went sideways.
Managers review the moments that matter in 5 minutes, not 5 hours. Coach Dean flags the 90-second clip worth your attention.
Reps practice real customer scenarios against an AI buyer — scored on the same playbook used on live visits. Powered by RePlab.
Teams like yours.
Results to replicate.
Trusted by leading sales teams in home improvement, home building and Home Services.
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Integrations
Salesask works with who you work with.
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Frequently asked questions
Start closing more deals, without hiring more reps
See exactly what’s holding your team back and fix it fast.
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