Ottawa General Contractors had no shortage of talent. What they lacked was a way to see what was actually happening in customer conversations. Their top closer was consistently outperforming the rest of the team, but nobody could pinpoint why. Managers were stretched thin, ride-alongs were rare, and new reps were learning by trial and error on real clients.

The gap between their best rep and their average rep was costing them deals every single week, they just couldn't see it.

Pinpointing winning strategies

Sales Ask's analysis tools allowed Nick to identify the specific behaviors and language used by their top-closing reps on home addition consultations. This provided a blueprint for success.

Targeted coaching

Instead of relying on guesswork, Nick could provide data-backed feedback focused on the elements that lead to closing large-scale projects. This led to faster improvement and more consistent results.

Team-wide alignment

By replicating proven sales techniques, OGC ensured every client interaction about home additions was aligned with their high standards, regardless of which rep they spoke with.