Customer story
Parliament Kitchens increases average project value by 37% with SalesAsk
Overview
Parliament Kitchens Boosts Project Value
See how Parliament Kitchens used Sales Ask AI sales insights to increase average kitchen project value by 37% by shifting from product sales to transformations.
The problem
The challenge
Parliament Kitchens needed a way to ensure its sales team consistently conveyed the value of their bespoke millwork, justifying the higher price point compared to more standard kitchen offerings.
Turning to SalesAsk
How SalesAsk helped
Elevating the Sales Pitch
By analyzing call recordings, Chris identified the language his top reps used to highlight craftsmanship, customization, and the long-term value of investing in quality millwork.
Value-Focused Coaching
Sales Ask's insights allowed Chris to provide his team with specific examples of how to shift client conversations away from price and towards an appreciation for the overall experience and lasting quality.
Team-Wide Transformation
Replicating these successful sales techniques ensured a cohesive, value-driven message across the entire Parliament Kitchens sales team.
Results
The results
Increased Average Ticket Size
Parliament Kitchens saw a 37% increase in their average project value within the first 3 months of implementing Sales Ask.
Focus on Premium Projects
The team became more confident closing larger-scale, high-end kitchen renovations.
Client Satisfaction Boost
Improved client communication about value resulted in higher satisfaction scores and more referrals
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