Customer story

How Boa Builders Trades Sales "Guesswork" for AI Precision

Boa Builders
How Boa Builders Trades Sales "Guesswork" for AI Precision
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Avg project size increase
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Increased avg project value
+16%
Avg close rates increase
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Avg time savings
All stories
Company
Boa Builders
Industry
Home Builders
Website
Company size
Featured
Wendi Gechter
Owner
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Overview

How Boa Builders Uses SalesAsk AI to Scale Sales Coaching

See how Boa Builders Owner Wendi Gechter used SalesAsk to move from "flying blind" to total visibility, using AI to manage 6+ daily appointments and personalized follow-ups.

The problem

The challenge

Model-home traffic was solid, but insights from visits and follow-ups were scattered across notes and memories. Managers couldn’t sit in on every appointment, and coaching often lagged a week or more. The team needed a simple way to surface missed questions, capture buyer intent, and coach reps quickly, without more meetings.

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Turning to SalesAsk

How SalesAsk helped

  • 100% Sales Visibility: Eliminated "flying blind" by moving from zero interaction data to full visibility of all in-person meetings and phone calls.
  • Optimized High-Volume Workflows: Streamlined the process for consultants managing 5 to 6 high-stakes appointments per day, ensuring no lead is neglected.
  • Total Data Recall: Achieved 100% accuracy in capturing "micro-details", like family names and specific buyer objections, that are critical for high-performance home sales.
  • Accelerated Training Cycles: Scaled coaching "much faster" by using Coach Dean to provide instant feedback to reps on their talk-to-listen ratios and question quality.
  • Elite Support Response: Reduced technical support wait times to under 60 minutes, keeping the sales team moving without downtime.
  • Strategic Cost Efficiency: Provided a specialized, high-ROI alternative to Rilla that is specifically aligned with the needs of small-to-mid-sized builders.

Results

The results

Before SalesAsk, Owner Wendi Gechter faced a major hurdle: a total lack of insight into what was actually happening in the field.

  • The "Guesswork" Gap: Without recordings, coaching was based on memory and guesstimates.
  • The Recall Crisis: Sales Consultant Abby Schaefer noted that with 5 to 6 appointments a day, remembering specific client details from one conversation to the next was "a little bit hard."
  • The information Loss: Transitioning clients during employee turnover meant losing years of context.

Security and compliance

Real sales conversations, protected like they should be.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

SOC 2 Type IGDPRRole-based access
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