Product/AI roleplays
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Let reps fumble the financing pitch on an AI buyer first.
An AI homeowner who objects, interrupts and asks the follow-up your rep was hoping to dodge. Every take is scored on the same playbook as their real visits, so the first time they hear "we got a cheaper quote" is not in somebody's kitchen.
1,000+ sales teams rely on SalesAsk.
The problem
Most reps rehearse on paying homeowners. Every fumbled financing pitch happens in front of someone who could have signed.
Manager-led roleplay needs the manager, the rep and a quiet room on the same afternoon. Most months it never happens, and when it does the feedback stops at "be more confident."
What RepLab teams see instead
Coach Dean plays Rowan, the homeowner from a lost roofing visit, then scores the rerun against what happened in the real meeting. 39 seconds, no sound.
The multi-quote shopper, the couple deciding together, the one holding a cheaper written quote. Each one pushes back the way your homeowners do.
See the AI buyersFinancing lab, take 3
88% passedPass mark 80, up from 61 on take 1
See the notesA score out of 100 on the criteria you set, notes pinned to the exact moment, and three lines to try on the next take.
See the scorecardNew lab from a recorded visit
Financing came up late on three visits this week. Practice bringing it up at the table.Assigned to Marcus Reid · HVAC
When Coach Dean sees a step a rep keeps missing, he builds a lab from that visit. Practice goes straight at the objection that cost the job.
See Coach DeanAI buyers that know your trade
Pick the homeowner: the multi-quote shopper, the one holding a cheaper written quote, the couple deciding by committee. They push back on price, ask about insurance and go quiet when the rep hesitates.
- Natural pacing, interruptions and follow-up questions
- Discovery, close and second-visit scenarios
- Write your own labs from your playbook
Scored like a real visit
Each take is scored out of 100 on your criteria, with the reason behind every hit and miss. Reps go again until they clear the pass mark you set for that lab.
- Up to 10 weighted scoring categories
- A pass mark for each lab
- Notes pinned to the moment, plus lines to try next time
Practice built from the visits they lost
When Coach Dean sees a step a rep keeps missing, he builds a lab from that exact visit. The practice targets the objection that cost the job, not a generic script.
- Labs created from real transcripts
- Assign to one rep or the whole team
- Practice scores sit next to live visit scores
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“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
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“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
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“RepLab is the future of sales training. We finally have daily, objective data on the 4:2 formula, eliminating the guesswork and the massive cost of video shops.”
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“With RepLab our reps are not just practicing, they are perfecting. The feedback loop is immediate.”
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Practice lands harder next to real visits.
FAQ
Questions about AI roleplays
Built for it. Labs cover a cheaper written quote, financing, insurance questions and the spouse who is not home yet, and you can write your own from your playbook.
Against criteria you choose: discovery, objection handling, trust building or any step in your process. Weight up to 10 categories and set a pass mark per lab.
No. Reps start a lab from their phone whenever they have a few minutes. Managers see the scores and progress afterwards.
RepLab is the roleplay engine behind AI roleplays. It runs inside SalesAsk, so practice scores sit next to the scores from real visits.
Yes. Coach Dean can build a lab from a recorded visit, using the objection and the step the rep missed.