Self coaching

Every rep gets coached on their own appointment, without waiting for a manager.

Coach Dean writes private feedback on the rep's own appointment, scored against your sales steps. AI Roleplays let them practise before they walk in. Improvement starts the same day.

  • Private feedback on every appointment, written for the rep
  • AI Roleplays to practise against your own sales steps
  • Coaching the same day, not at the next review
A rep's own view of their last visit at the Sherrard residence scoring 78, six above their average, with a Do this next card telling them to ask for the decision timeline before quoting, a list of moments to relisten with timings, and a card offering to role play the price objection.
Home Builders
3X

Faster ramp for new reps

How they did it
HVAC, Plumbing & Electrical
100%

Technicians using Coach Dean daily

How they did it
Home Remodelers
+26%

Close rate increase

How they did it

Feedback a week later is a memory. Feedback the same day is coaching.

See it in action. We'll show you Coach Dean and AI Roleplays running on your own sales steps.

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How a rep coaches themselves after every appointment

Five parts of SalesAsk that put coaching in the rep's hands instead of the review meeting.

How it works
Coach Dean
Coach Dean coaches the rep on their own appointment

Coach Dean reads the transcript and writes the strength, the growth area and the next action, addressed to the rep.

  • Written feedback on every appointment
  • Plain language the rep can act on
AI Roleplays
Practise the conversation before the door opens

AI Roleplays let a rep rehearse objections against your own sales steps, so the real appointment is not the first attempt.

  • Rehearse objections on demand
  • Scored like a real appointment
Sales steps
Scored against the sales steps you already teach

The scorecard comes from your own process, so a rep raising their score is improving the thing you actually care about.

  • Your steps, your scorecard
  • A score on each step, tracked over time
Rep feedback
Feedback that reaches the rep first

Coaching lands as the rep's own note on their own transcript, so they can replay the moment and fix it themselves.

  • Private to the rep by default
  • Managers keep the team view
Before and after
See your own score before and after the coaching

Practise before, record during, read the coaching after, then watch your own process score move over the weeks that follow.

  • Roleplay before, coaching after
  • Your own trend, visible only to you
A rep debriefing their own visit on their phone: they ask what they could have done better on the price push-back and Coach Dean answers that they moved off the number before she asked twice, then offers to role play the moment.
A role play on the rep's phone: Coach Dean tells the rep that saying they can look at the number was the concession the homeowner was waiting for and to try holding it and phasing the skylight instead, then the rep's second attempt and the result, price held no, attempt score 64.
A rep's own score on three sales steps and how each one moved: objection handling 61 to 79, value framing 74 to 86 and asking for the timeline 52 to 58, with the next debrief focus called out underneath.
A coaching note being written on the rep's own transcript at 35 minutes 39, anchored to the line the homeowner said, with a private to the rep toggle and the counts for comments this week, comments tied to a timestamp and comments read by the rep.
A rep's own process score climbing over eight weeks to plus 20 points with no ride-alongs, above the moments they saved to relisten to from three visits.

The people who use SalesAsk,
in their own words.

Owners, presidents and sales managers across home services, remodeling and home building.

Customer Stories
Ian Foltz, Vice President of American Remodelers, in his SalesAsk customer video

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

Ian Foltz

Vice President, American Remodelers

How Boa Builders Trades Sales "Guesswork" for AI Precision

Wendi Gechter, Owner of Boa Builders

Wendi Gechter

Owner, Boa Builders

“I was completely blind when it came to training my team and building their skills.”

William Wright

Owner, Kitchen Tune-Up East Seattle

Nick Karrandjas, Sales Lead at Ottawa General Contractors, in his SalesAsk customer video

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

Nick Karrandjas

Sales Lead, Ottawa General Contractors

Athena, Material Selection Coordinator at Ottawa General Contractors, in her SalesAsk customer video

How OGC speeds up material selections with SalesAsk

Athena

Material Selection Coordinator, Ottawa General Contractors

Patrick Somers of General Air Conditioning and Plumbing in his SalesAsk customer video

“The ability to help our techs level up is what makes SalesAsk amazing. It’s essentially a coach in their pocket, providing live feedback that I’ve seen work in real-time.”

Patrick Somers

Owner/Operator, Call The General

Austin Lanford, Sales Manager at Taylor Morrison, in his SalesAsk customer video

How Taylor Morrison Lifted Conversions with SalesAsk.

Austin Lanford

Sales Manager, Taylor Morrison

Monica Lewis, President of J.S. Brown and Co., in her SalesAsk customer video

“That third-party coaching they’re getting is really making a difference, helping them refine their approach and refine their presentation skills without needing to pull in myself or their direct manager quite so often.”

Monica Lewis

President, J.S. Brown & Co.

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

Micah Hébert

Sales Manager, General Air Conditioning & Plumbing

Chris McClelland, Owner of Parliament Kitchens, in his SalesAsk customer video

“Sales Ask helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

Chris McClelland

Owner, Parliament Kitchens

Albert Ornelas, Sales Rep at Ulrich Lifestyle, in his SalesAsk customer video

From unrecorded meetings to clear coaching with SalesAsk

Albert Ornelas

Sales Rep, Ulrich Lifestyle

“It allows me to focus on growing other parts of my business while knowing exactly how my sales team is performing.”

Jorge Valencia, Owner of Kitchen Tune-Up Beach, NY

Jorge Valencia

Owner of Kitchen Tune-Up Beach, NY

The rep who just had the appointment is the fastest person to fix it.

Your reps, self correcting.

Phone recording icon

Private coaching on every appointment they run.

Your steps, scored.

Scorecard checklist icon

Against the process your company already teaches.

Your new hires, ramped.

Coaching feedback icon

Practising real objections before they sell.

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Frequently asked questions

View all FAQs
What is self coaching in SalesAsk?
Who is Coach Dean?
Does the coaching go to the rep or to the manager?
What are AI Roleplays?
How is this different from coaching in a manager review?

Start closing more deals, without hiring more reps

See exactly what’s holding your team back and fix it fast.

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