Team coaching

Coach every rep, not only the ones you ride along with.

A manager can only sit in on a fraction of appointments, so coverage stops at their calendar. SalesAsk scores every appointment against your own sales steps, so you can see which step the team is actually missing and coach there.

  • Every appointment scored, not the few you attend
  • See which sales step the team keeps missing
  • Coach from evidence instead of memory
A coaching thread anchored to a 48 second clip from a price objection at 12 minutes 40, with the sales manager's note telling the rep to hold the number and go back to the decking photos, the rep's reply that he practised it twice with Coach Dean, and a composer to add feedback or assign the clip to the crew.
Home Remodelers
+26%

Close rate increase

How they did it
HVAC, Plumbing & Electrical
100%

Technicians using Coach Dean daily

How they did it
Home Builders
3X

Faster ramp for new reps

How they did it

Your calendar caps how much coaching your team gets. Scoring every appointment removes the cap.

See it on your own sales steps. We'll walk you through SalesAsk and show you how it scores your reps against your own sales steps.

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How a manager coaches a whole team from one place

Five views that turn every recorded appointment into coaching a rep can act on this week.

How it works
Scorecards
Every appointment scored against your own sales steps

SalesAsk grades each conversation on the steps your company already teaches, so a score means the same thing for every rep.

  • Your steps, your scorecard
  • Hit and miss marked on every step
Rep profiles
One page per rep, built from every appointment

See a rep's scores over time, the steps they hit most and least often, and the coaching they have already been given.

  • Scores over time, not one call
  • Strengths and repeat misses
Playlists
Save the moments worth teaching from

Build a playlist of real moments from your own team, so a new rep hears how a strong opener or a price answer actually sounds.

  • Examples from your own reps
  • Share one set with the whole team
Coach Dean
Coach Dean writes the feedback before you do

Coach Dean reads the transcript and writes a strength, a growth area and a next action, so every rep gets feedback the same day.

  • Written feedback on every call
  • Ask your own questions of the data
Analytics
See which sales step the whole team is missing

Team analytics roll every scorecard up, so you can spend the coaching hour on the step that is costing the most deals.

  • Step by step across the team
  • Impact of each step on close rate
A company scorecard for Cedar Bend Roofing weighted 60 per cent process, 20 per cent skills and 20 per cent rapport, with a card for each rep underneath showing their score on all three.
A rep profile card for Danny Reyes scoring 81 weighted across process, skills and rapport, with his weakest step called out as naming the price before walking the scope on 7 of his last 10 visits, beside a crew ranking of five named reps.
A Coaching assigned this week table listing three playlists, Holding the price, Asking for the timeline and Financing without flinching, each with how many reps it went to, how many have watched it and the score lift, above the crew's process score bars.
A manager asks Coach Dean what went well in Danny's last visit and gets back a strength, financing framing, and a growth area, holding the price, each written out with the visit it came from and its score.
A process step impact table for the builder process across 148 meetings, naming the top rep on each step and scoring its impact on close rate: identify pain points plus 54 per cent, financing before the total plus 43, confirm the decision maker plus 22, and define success criteria minus 5.

The people who use SalesAsk,
in their own words.

Owners, presidents and sales managers across home services, remodeling and home building.

Customer Stories
Ian Foltz, Vice President of American Remodelers, in his SalesAsk customer video

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

Ian Foltz

Vice President, American Remodelers

How Boa Builders Trades Sales "Guesswork" for AI Precision

Wendi Gechter, Owner of Boa Builders

Wendi Gechter

Owner, Boa Builders

“I was completely blind when it came to training my team and building their skills.”

William Wright

Owner, Kitchen Tune-Up East Seattle

Nick Karrandjas, Sales Lead at Ottawa General Contractors, in his SalesAsk customer video

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

Nick Karrandjas

Sales Lead, Ottawa General Contractors

Athena, Material Selection Coordinator at Ottawa General Contractors, in her SalesAsk customer video

How OGC speeds up material selections with SalesAsk

Athena

Material Selection Coordinator, Ottawa General Contractors

Patrick Somers of General Air Conditioning and Plumbing in his SalesAsk customer video

“The ability to help our techs level up is what makes SalesAsk amazing. It’s essentially a coach in their pocket, providing live feedback that I’ve seen work in real-time.”

Patrick Somers

Owner/Operator, Call The General

Austin Lanford, Sales Manager at Taylor Morrison, in his SalesAsk customer video

How Taylor Morrison Lifted Conversions with SalesAsk.

Austin Lanford

Sales Manager, Taylor Morrison

Monica Lewis, President of J.S. Brown and Co., in her SalesAsk customer video

“That third-party coaching they’re getting is really making a difference, helping them refine their approach and refine their presentation skills without needing to pull in myself or their direct manager quite so often.”

Monica Lewis

President, J.S. Brown & Co.

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

Micah Hébert

Sales Manager, General Air Conditioning & Plumbing

Chris McClelland, Owner of Parliament Kitchens, in his SalesAsk customer video

“Sales Ask helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

Chris McClelland

Owner, Parliament Kitchens

Albert Ornelas, Sales Rep at Ulrich Lifestyle, in his SalesAsk customer video

From unrecorded meetings to clear coaching with SalesAsk

Albert Ornelas

Sales Rep, Ulrich Lifestyle

“It allows me to focus on growing other parts of my business while knowing exactly how my sales team is performing.”

Jorge Valencia, Owner of Kitchen Tune-Up Beach, NY

Jorge Valencia

Owner of Kitchen Tune-Up Beach, NY

Coaching should not depend on whose appointment the manager happened to attend.

Every rep, covered.

Phone recording icon

Not only the ones on your calendar.

Every step, measured.

Scorecard checklist icon

Against the sales process you already teach.

Every manager, aligned.

Coaching feedback icon

One scorecard, read the same way.

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Frequently asked questions

View all FAQs
How does SalesAsk coach a whole team without adding more one-on-ones?
What is a scorecard in SalesAsk?
Can we score against our own sales steps rather than a generic template?
What does a rep profile show?
What are playlists used for?

Start closing more deals, without hiring more reps

See exactly what’s holding your team back and fix it fast.

Book a demo