Conversation intelligence

Turn thousands of customer conversations into answers you can act on.

Your team hears the truth about your pricing, your competitors and your product every day, and almost all of it disappears.

  • Search every conversation by objection, product or competitor
  • See what your best reps say differently
  • Ask a question and get the answer with the clip
The Ask Coach Dean screen with the question What are prospects pushing back on, above a dark panel ranking objection themes across 112 visits: price named before value 38, financing never offered 27, decision maker absent 19.
Home Remodelers
+26%

Close rate increase

How they did it
Home Remodelers
$1.7M

Added in six months

How they did it
Home Builders
3X

Faster new rep ramp

How they did it

The answer to almost every question about your pipeline is already sitting in a conversation someone had.

See it on your own conversations. We'll walk you through SalesAsk and show you how it scores your reps against your own sales steps.

Book a demo

What your conversations
can tell you

Five views built from the same recordings, so every answer traces back to something a customer actually said.

How it works
Coach Dean
Ask Coach Dean a question in plain language

Type the question you would ask a manager. Coach Dean answers from the transcripts and shows you where the answer came from.

  • Saved prompts your whole team can reuse
  • Every answer links back to the clip
Objections
See which objections keep costing you deals

SalesAsk groups what customers push back on across every appointment, so you can see which objection is costing the most revenue.

  • Price, timing, competitor and warranty pushback
  • Compare how each rep answers the same objection
Talk ratio
See who is talking and who is listening

Talk ratio, meeting length and patience are measured on every appointment, so you can tell a discovery conversation from a monologue.

  • Talk ratio measured on every appointment
  • Compare it against the reps who win
Key moments
Jump straight to the moment the deal turned

Search the transcript, open the moment, and leave a comment on it. No scrubbing through an hour of audio to find it.

  • Search across every transcript by phrase
  • Comment on a moment and send it to the rep
Objection trends
Watch the objection mix change across the quarter

Which objections come up more often, which competitors get named, and what the win rate is behind each one. Measured on conversations, not on opinions.

  • Objection and competitor mix over time
  • Win rate behind each objection
A Coach Dean answer card saying pricing came up in almost a third of visits and it was the monthly figure that moved people, with two named themes and the exact customer lines quoted beside play buttons and timestamps.
Coach Dean answering where deals are being lost, with three named patterns: price landing before the scope is walked on 38 visits, financing never mentioned on 27, and no next step booked on 19, each with its effect on close rate.
Six conversation metric cards: average meeting duration 41 minutes, average talk ratio 55.7 percent against a 40 to 60 percent standard baseline, average questions asked 33.1, average patience 0.82 seconds, total meeting time 631 hours and 31 active reps.
A SalesAsk transcript with the rep and the homeowner's turns timestamped and comment counts attached, a reaction, comment and clip toolbar floating over the moment at 12 minutes 40, and a playback scrubber below.
A statistics view filtered to a year against the previous period: close rate 38 percent against 29, Coach Dean adoption 100 percent, 895 total meetings, and an objection breakdown of price, timing, insurance risk and spouse absent with win and fail rates.

The people who use SalesAsk,
in their own words.

Owners, presidents and sales managers across home services, remodeling and home building.

Customer Stories
Ian Foltz, Vice President of American Remodelers, in his SalesAsk customer video

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

Ian Foltz

Vice President, American Remodelers

How Boa Builders Trades Sales "Guesswork" for AI Precision

Wendi Gechter, Owner of Boa Builders

Wendi Gechter

Owner, Boa Builders

“I was completely blind when it came to training my team and building their skills.”

William Wright

Owner, Kitchen Tune-Up East Seattle

Nick Karrandjas, Sales Lead at Ottawa General Contractors, in his SalesAsk customer video

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

Nick Karrandjas

Sales Lead, Ottawa General Contractors

Patrick Somers of General Air Conditioning and Plumbing in his SalesAsk customer video

“The ability to help our techs level up is what makes SalesAsk amazing. It’s essentially a coach in their pocket, providing live feedback that I’ve seen work in real-time.”

Patrick Somers

Owner/Operator, Call The General

Austin Lanford, Sales Manager at Taylor Morrison, in his SalesAsk customer video

How Taylor Morrison Lifted Conversions with SalesAsk.

Austin Lanford

Sales Manager, Taylor Morrison

Monica Lewis, President of J.S. Brown and Co., in her SalesAsk customer video

“That third-party coaching they’re getting is really making a difference, helping them refine their approach and refine their presentation skills without needing to pull in myself or their direct manager quite so often.”

Monica Lewis

President, J.S. Brown & Co.

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

Micah Hébert

Sales Manager, General Air Conditioning & Plumbing

Chris McClelland, Owner of Parliament Kitchens, in his SalesAsk customer video

“Sales Ask helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

Chris McClelland

Owner, Parliament Kitchens

“It allows me to focus on growing other parts of my business while knowing exactly how my sales team is performing.”

Jorge Valencia, Owner of Kitchen Tune-Up Beach, NY

Jorge Valencia

Owner of Kitchen Tune-Up Beach, NY

“We uploaded the same recordings into every platform and compared them side by side for three months. SalesAsk was the one that fit how we actually sell.”

Leah Schindler

Manager, Fischer Homes

Your customers already told you what to fix. SalesAsk makes it findable.

Every objection, counted.

Phone recording icon

Not only the three you remember.

Every rep, compared.

Scorecard checklist icon

On what they actually said.

Every answer, sourced.

Coaching feedback icon

Linked to the real conversation.

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Frequently asked questions

View all FAQs
What is conversation intelligence in SalesAsk?
Where does the data come from?
How does SalesAsk find objections?
Can I ask my own questions?
What is talk ratio and why does it matter?

Start closing more deals, without hiring more reps

See exactly what’s holding your team back and fix it fast.

Book a demo