How Kitchen Tune-Up franchise owners scaled sales without a single ride-along

Background

Who is Kitchen Tune-Up?

Kitchen Tune-Up is a national home service franchise. Its owners sell kitchen and bath remodels in the place the decision gets made: the customer's own kitchen. For a franchise owner, that hour in the kitchen is the most expensive part of the business, and the one nobody back at the office can see.

The problem

Coaching blind

Before SalesAsk, owners like William Wright in East Seattle and Jeff Torren in Philadelphia had one question after a lost deal: "What happened?" The answer was usually a guess. The same pain showed up across 30+ locations.

Subjective coaching

Managers were giving advice based on gut feel instead of what was actually said in the home.

The parent's dilemma

Owners with young children could not spend 40 hours a week doing ride-alongs.

The quote gap

A rep would promise one thing and the quote would say another. Without a record, there was no source of truth.

Turning to SalesAsk

How they use SalesAsk

Coach Dean, trained on their sales model

Coach Dean scores each appointment against the Kitchen Tune-Up sales model and points to exactly where a rep fell short of the brand standard. Laura Ramirez, Sr. Sales Performance Manager, calls it a tool that gives specific pointers on how to get better.

Tagging the holes

Instead of listening to hours of audio, owners scan for holes in the process. Reps tag their manager on a moment, for example a tough objection at the 12-minute mark, and the owner listens for 30 seconds and replies.

Closing the he said, she said

With the exact words from the house on record, owners like Lori Siko removed the friction between the sales pitch and the final quote.