Is Build It To Sell It worth it for a home service owner
Build It To Sell It 2026 runs 7 to 9 December 2026 at The Diplomat Beach Resort in Hollywood, Florida. It is run by Lance Bachmann and it was previously called the Roofing Process Conference, which tells you where the room came from. The organizer advertises 1,200 attendees, more than 50 industry leaders on stage and over 10 billion dollars of represented revenue. Here is the honest read on who gets their money back.
Why an exit focused conference is different from a trade show
Most contractor events sell you tactics. Build It To Sell It sells you an ending. The whole program is organized around the idea that the business you are running should eventually be worth something to somebody else, and the eight session themes the organizer publishes make that explicit: sales, marketing, financial literacy, systems and processes, leadership and team building, exit strategy, profitability and scaling. That is a different reading list from a show built around equipment and materials.
The room is home service contractors rather than one trade. The organizer names roofing, HVAC, plumbing and electrical, and pitches the event at companies from roughly one million dollars in revenue up past ten million. The event was formerly the Roofing Process Conference, so the roofing contingent is still heavy, and that is worth knowing if you run an HVAC company and want peers with your exact seasonality. It also means the storm and retail roofing playbooks in the room are unusually good.
On price, general admission is listed at 699 dollars, with VIP at 1,699 dollars, Elite VIP at 3,999 dollars and Elite VIP with mastermind at 7,999 dollars. Check the current tiers with the organizer before you book, because early bird windows move. Three days in December in a beach resort is not a cheap week once you add flights and rooms, so the useful test is whether you are actually going to change something. If you want to be entertained, the general admission ticket is plenty. If you want somebody to look at your numbers, the higher tiers are where that happens.
Who should go, and what to bring with you
This event suits an owner who has built something that works and now wants it to be worth something without them in it. Bring your last twelve months of gross margin by job type, your close rate by salesperson, and an honest list of the three decisions only you can make. The exit strategy content is wasted on a company that cannot yet produce a clean set of numbers. If you want a broader technology and vendor floor instead, RoofCON is the roofing business conference to compare it with. And if you want to see what the coaching side looks like in practice, Mr Roofing is a SalesAsk customer running a two call close process in exactly this kind of company.
What you cannot fix from the stage
The uncomfortable part of an exit focused conference is that valuation is downstream of consistency, and consistency lives in the field. A buyer looking at your business will ask why close rate varies by twenty points between two salespeople who sell the same product at the same price in the same market. Most owners cannot answer that, because nobody has ever seen both appointments end to end. The stage cannot fix that. It is a measurement problem, not a motivation problem.
SalesAsk records the appointment from the rep's own phone and scores it against your own sales steps rather than a generic template. Coach Dean writes the coaching the same day, and the summary, next steps and notes sync into your CRM without anybody retyping them. For roofing companies and the other trades in that room, that turns the sales process from folklore into something a buyer can actually diligence.
If you are going to Hollywood in December, book a demo and we will fit it around the conference, then walk your own sales steps through the scorecard so you can do your due diligence and make an informed decision.
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