Customer story
Mr. Roofing aligns two-call close coaching with SalesAsk


12%
Avg project size increase
9%
Increased avg project value
11%
Avg close rates increase
5 hours/week
Avg time savings

Overview
Mr. Roofing aligns two-call close coaching with SalesAsk
Mr. Roofing replaced a one-size tool with SalesAsk for two-call close coaching, flexible scorecards, separate coaches & onboarding that fits sales process.
The problem
The challenge
A one-size tool couldn’t tell first vs second call and lacked the flexibility the team needed.
Turning to SalesAsk
How SalesAsk helped
Set up distinct coaches and scorecards per step
Clear UI so leaders can adjust without support tickets
CS guided rollout and calibration
Accurate view of process adherence, the “Mr. Roofing way”
Results
The results
Coaching aligned to real steps in the deal
Faster onboarding for new reps
Consistency across the team
Leaders can change scoring criteria on the fly
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