Product Overview

The AI coaching platform
for selling into the home

From the door to the kitchen table to the model home, SalesAsk captures every in-person sales conversation, coaches every rep, and turns every visit into predictable revenue.

Platform

Recordings

Conversation Intelligence

Team Coaching

Self Coaching

Analytics & Reporting

Sales Automation

HomePlan

New

CaptureRecordings

Conversation Intelligence

CoachTeam Coaching

Self Coaching

OperateAnalytics & Reporting

Sales Automation

New ProductHomePlanNew

Every appointment becomes a personalized plan page for the homeowner.

Industries

Home ServicesOverview

Home services

Home ImprovementOverview

Home Builders

Home BuildersOverview

Home Improvement

How Kitchen Tune-up a national home service franchise scaled sales.

By automating the "ride-along," owners gained the freedom to focus on high-level strategy while their teams got better at every single appointment.

Four people standing and smiling in a modern kitchen with white cabinets and marble counters.

For

Use Cases

Every team that owns revenue. One platform they can rely on.

The conversation decides the deal. Every role on your floor needs a different signal, SalesAsk gives each of them the right one.

Sales Rep

New

Live nudges at the kitchen table. Practice that fits between visits. Follow-up drafted before you're back in the driveway.

Smiling man driving a truck while speaking into a smartphone held near his mouth.

Sales Manager

New

Five-minute virtual ridealongs. Specific feedback on the moments that mattered. The signal, not the noise.

Two men in a car looking at a map, one driving and the other smiling while reading the map.

Owner / Operator

New

The visibility you've never had. Your top closer's playbook, distributed across the floor.

ProductsSales Rep

Sales Manager

Owner / Operator

Resources

ExploreCustomer Stories

Explore

Company

CompanyAbout us

The Builder Sales Stack in 2026 — Notes from Builder Innovator

We sat down with a dozen builders at Builder Innovator tis year. Here's the stack we kept seeing, the gaps every VP mentioned..

Man in black cardigan and white shirt speaking at a sales booth with promotional banners behind him.

Enterprise

Book a demo

Mr. Roofing aligns two-call close coaching with SalesAsk

Mark Schmidt

COO

Mr. Roofing aligns two-call close coaching with SalesAsk

Mr. Roofing replaced a one-size tool with SalesAsk for two-call close coaching, flexible scorecards, separate coaches & onboarding that fits sales process.

12%

Avg project size increase

Increased avg project value

11%

Avg close rates increase

5 hours/week

Avg time savings

The Challenge

A one-size tool couldn’t tell first vs second call and lacked the flexibility the team needed.

‍

The Results

Coaching aligned to real steps in the deal

Faster onboarding for new reps

Consistency across the team

Leaders can change scoring criteria on the fly

‍

Impact

Set up distinct coaches and scorecards per step

Clear UI so leaders can adjust without support tickets

CS guided rollout and calibration

Accurate view of process adherence, the “Mr. Roofing way”

‍

Frequently asked questions

View all FAQs

Is it legal to record conversations with clients?

While recording laws vary, in most locations it's legal to record client conversations for training and quality control purposes. However, a few locations have stricter "two-party consent" laws requiring you to notify the client before recording begins.

For a full list of these locations and to learn more, see our guidelines.

How will my sales reps react to being recorded?

It's normal for reps to have some initial hesitation. However, with SalesAsk, the focus is on self-improvement and team development, not micromanagement. Here's what typically happens:

Top Performers: May be skeptical at first, but quickly become converts once they see how it helps them refine their pitch even further and how they can show off their skills to the team.

‍Mid-Level Reps: May have some concerns, but these often fade as they see the targeted coaching benefits.

‍New Reps: Tend to be most receptive, as SalesAsk helps them learn the ropes quickly.Within a short time, most reps come to see SalesAsk as a valuable learning tool that helps them close more deals.

How does the AI work for trades sales?

SalesAsk's AI is designed to analyze the specific challenges faced by trades businesses. Here's how it works:

We Learn Your Process: Whether you have a defined sales script or not, we analyze your team's successful calls to identify the patterns that lead to wins.

Custom Insights: The AI generates insights tailored to your company, focusing on the questions, objections, and communication techniques that impact your close rate.

Easy Coaching: SalesAsk makes it simple to provide targeted feedback to individual reps, driving improvement across your team.

How long does setup take?

SalesAsk is designed to be up and running quickly. Most of our customers are fully set up in under two hours. Book a demo to see how easy it is!

Does SalesAsk integrate with ServiceTitan and other trade CRMs?

Yes. SalesAsk was built specifically for the trades. We offer deep integrations with ServiceTitan, Jobber, and Housecall Pro so your sales recordings and AI coaching insights are automatically tied to your actual jobs and revenue data.