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Mr. Roofing aligns two-call close coaching with Salesask

Mark Schmidt

COO

Mr. Roofing replaced a one-size tool with SalesAsk for two-call close coaching, flexible scorecards, separate coaches & onboarding that fits sales process.

Mr. Roofing aligns two-call close coaching with Salesask

12%

Avg project size increase

Increased avg project value

11%

Avg close rates increase

5 hours/week

Avg time savings

The Problem

A one-size tool couldn’t tell first vs second call and lacked the flexibility the team needed.

‍

The Results

Coaching aligned to real steps in the deal

Faster onboarding for new reps

Consistency across the team

Leaders can change scoring criteria on the fly

‍

How Sales Ask helped

Set up distinct coaches and scorecards per step

Clear UI so leaders can adjust without support tickets

CS guided rollout and calibration

Accurate view of process adherence, the “Mr. Roofing way”

‍

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Frequently asked questions

View all FAQs

Is it legal to record conversations with clients?

While recording laws vary, in most locations it's legal to record client conversations for training and quality control purposes. However, a few locations have stricter "two-party consent" laws requiring you to notify the client before recording begins.

For a full list of these locations and to learn more, see our guidelines.

How will my sales reps react to being recorded?

It's normal for reps to have some initial hesitation. However, with Sales Ask, the focus is on self-improvement and team development, not micromanagement. Here's what typically happens:

Top Performers: May be skeptical at first, but quickly become converts once they see how it helps them refine their pitch even further and how they can show off their skills to the team.

‍Mid-Level Reps: May have some concerns, but these often fade as they see the targeted coaching benefits.

‍New Reps: Tend to be most receptive, as Sales Ask helps them learn the ropes quickly.Within a short time, most reps come to see Sales Ask as a valuable learning tool that helps them close more deals.

How does the AI work for trades sales?

Sales Ask's AI is designed to analyze the specific challenges faced by trades businesses. Here's how it works:

We Learn Your Process: Whether you have a defined sales script or not, we analyze your team's successful calls to identify the patterns that lead to wins.

Custom Insights: The AI generates insights tailored to your company, focusing on the questions, objections, and communication techniques that impact your close rate.

Easy Coaching: Sales Ask makes it simple to provide targeted feedback to individual reps, driving improvement across your team.

How long does setup take?

Sales Ask is designed to be up and running quickly. Most of our customers are fully set up in under two hours. Book a demo to see how easy it is!

Does Salesask integrate with ServiceTitan and other trade CRMs?

Yes. SalesAsk was built specifically for the trades. We offer deep integrations with ServiceTitan, Jobber, and Housecall Pro so your sales recordings and AI coaching insights are automatically tied to your actual jobs and revenue data.

How does Salesask help increase my average ticket size?

Most reps miss upsells because they lose track of the process under pressure. Our AI identifies "hinge moments" in the conversation. If a rep skips the financing options or fails to mention a premium warranty, Coach Dean flags it and gives the rep a specific action plan for their next call. Our users see an average 25% increase in ticket size within the first 60 days.

Will my sales reps feel micromanaged by AI recording?

That’s the "Big Brother" fear common with tools like Rilla. We solve this by making SalesAsk a "Performance Partner." Instead of just letting a manager watch their "game film," the AI gives the rep private, constructive feedback they can use to hit their bonuses. When reps see their close rates jump by 37%, they stop seeing the tool as a monitor and start seeing it as a coach.

How is this different from a mystery shop?

A traditional mystery shop is a simulation, it's an actor giving you a "once a year" performance that you have to manually watch later. SalesAsk captures the ground truth of every actual walk-in and model home tour. Instead of a tiny snapshot once a year, you get a 100% look at how your reps handle real buyers with real financing worries and lot preferences.

How much work is it for our IT team to set up?

Almost none. SalesAsk is a "low-lift" solution that connects to Salesforce via a simple API call. Most enterprise teams can get the systems talking in about an hour. Once connected, all transcripts, summaries, and action items sync automatically without extra clicks from your reps.

How does this help with buyer follow-up?

Generic automated emails often fail to convert. SalesAsk makes follow-up "intentional" by reminding reps of exactly what the buyer requested, whether it was a specific structural option or a premium finish. The AI then drafts the personalized follow-up copy based on the actual site walk, so no detail is lost.