New
The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
The Kitchen Table Report is out.
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Access confirmed

Your RepLab access is confirmed.

Your reps can now practice sales conversations with AI buyers that adapt and push back, on a phone, tablet or computer.

See how AI roleplays work
Read the FAQ

Most teams run their first role-play sessions on day one.

Start with a pre-built scenario

There are 40+ ready to go across HVAC, roofing, plumbing, remodeling, home builders, windows and doors.

Keep sessions short

Each one runs three to five minutes, short enough to fit in before an appointment. A retry takes one click.

Score against your process

Upload your sales process and scorecard, and every session gets scored against it. Change the criteria whenever you like.