Replab Confirmation

Product Overview

AI conversational platform
for selling into the home

From the door to the kitchen table to the model home, SalesAsk captures every in-person sales conversation, coaches every rep, and turns every visit into predictable revenue.

Home ServicesOverview

Home services

Home ImprovementOverview

Home Builders

Home BuildersOverview

Home Improvement

OGC boosts revenue by $1.7m using Salesask

Ottawa General Contractors had no shortage of talent. What they lacked was a way to see what was actually happening in customer conversations. Their top closer was consistently outperforming the rest of the team, but nobody could pinpoint why.

Smiling man in black polo shirt standing in front of tile and countertop samples on display shelves.

For

Use Cases

Every team that owns revenue. One platform they can rely on.

The conversation decides the deal. Every role on your floor needs a different signal, SalesAsk gives each of them the right one.

Sales Rep

New

Live nudges at the kitchen table. Practice that fits between visits. Follow-up drafted before you're back in the driveway.

Smiling man driving a truck while speaking into a smartphone held near his mouth.

Sales Manager

New

Five-minute virtual ridealongs. Specific feedback on the moments that mattered. The signal, not the noise.

Two men in a car looking at a map, one driving and the other smiling while reading the map.

Owner / Operator

New

The visibility you've never had. Your top closer's playbook, distributed across the floor.

ProductsSales Rep

ExploreIntegrations

Explore

Company

CompanyAbout us

The Builder Sales Stack in 2026 — Notes from Builder Innovator

We sat down with a dozen builders at Builder Innovator tis year. Here's the stack we kept seeing, the gaps every VP mentioned..

Enterprise

Book a demo

One platform
for sales mastery

Our platform provides the structured, repeatable training required to cut that time dramatically while maintaining a high standard of consistency across all branches.

Master sales conversations

Replicate your top-performing reps

Stop guessing why your deals are lost

Train your reps with our AI Sales Coach

1,000+

Teams rely on SalesAsk

Frequently asked questions

CRM and dialer integrations available

View all FAQs

How is Replab different from manager-led role play?

Manager-led role play is limited by time and headcount — one manager can practice with maybe 3 reps per day. RepLab lets all 50 reps practice simultaneously with AI buyers that adapt, push back, and score every session against your criteria. It scales coaching without scaling management.

How realistic are the AI buyers?

Very. The AI is trained on data from 250,000+ real sales conversations. It shifts tone when a rep hesitates, pushes back on price, asks for competitors, and mirrors real customer behavior. Reps consistently say it feels like a real appointment.

Can I customize the scoring criteria?

Yes. You upload your sales process and scorecard, and RepLab scores every session against your specific criteria. Update the criteria anytime — the AI adapts immediately.

How fast can we get started?

Most teams are running their first role-play sessions within the first day. No hardware needed — reps use their phone, tablet, or computer. We provide dedicated onboarding at no extra cost.

What industries does Replab support?

RepLab has 40+ pre-built scenarios across HVAC, roofing, plumbing, remodeling, home builders, dental, telecom, banking, insurance, and windows/doors. You can also build custom scenarios for any industry in minutes.

How long are the role-play sessions?

Each session is 3-5 minutes — short enough to practice before any appointment, detailed enough to build real skills. Reps can retry in one click.

How does Replab connect to SalesAsk?

RepLab is the practice layer. SalesAsk is the live coaching layer. Together they form a complete loop: reps practice with RepLab before the conversation, get coached by SalesAsk during the conversation, and receive analysis from Coach Dean after. No other platform offers all three.