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The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
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About us

AI sales coaching for teams that sell in the home.

The home is still sold at the kitchen table. Most of those conversations are never heard by anyone but the rep. We built SalesAsk so they are.

SalesAsk on stage at the Builder 100 event
SalesAsk team selfie at a trade show booth
Instant photo of the SalesAsk team at ACCA 2025
A SalesAsk account executive at the SalesAsk booth
Instant photo from the SalesAsk booth at ACCA 2025
SalesAsk team members together on a trade show floor
A packed room waving at the camera during a SalesAsk session
A SalesAsk team member talking with a visitor at the SalesAsk booth
15,000+
Reps coached
1.3M+
Conversations analyzed
1,000+
Teams across the U.S.
37%
Higher average project value at Parliament Kitchens

What SalesAsk does

Four products on one recording. A rep preps with a context brief and an AI roleplay before the visit, presses record on iPhone, iPad and Android phones and tablets, plus Apple Watch, gets live coaching during it and a score with notes after it.

Coach Dean

Coach Dean is the AI coach that hears every visit, scores it against the steps your team already teaches, and writes the rep a note before the next door. Managers stop guessing which appointment to review.

Coach Dean

AI roleplays, powered by RepLab

Reps practise the objection they lost on yesterday against an AI homeowner, scored on the same playbook as live visits. New hires get their bad first attempts out of the way before a real kitchen table.

AI roleplays

Virtual ridealongs

A manager can sit in on any appointment from anywhere and jump straight to the moments that mattered. Five minutes per visit instead of a half day in the truck.

Virtual ridealongs

Sales automation

After the visit SalesAsk drafts the follow-up, lists the next steps and writes the notes back to your CRM. The rep is on to the next job while the paperwork is done.

Sales automation

What makes SalesAsk different

What teams tell us decided it, usually after running SalesAsk side by side with the tool they already had.

  1. Coaching before, during and after every appointment

    Most recording tools leave the review to a manager. SalesAsk preps the rep with a roleplay before the visit, coaches live during it and sends a note after it, so the visits nobody had time to hear still get coached.

  2. Scored on your own sales steps

    A roofer and a kitchen remodeler are scored on different steps, the ones your team already teaches.

  3. Built for the kitchen table

    It records in person on iPhone, iPad and Android phones and tablets, plus Apple Watch, and covers the CSR call and the follow-up around the visit too.

  4. Recording on day one, no seat minimum

    If you are switching tools, we move your past recordings across. A five-rep remodeler signs on the same terms as a national builder.

The team behind SalesAsk

We are based in San Francisco and spend a lot of the year on show floors and in customers' trucks.

SalesAsk presenting on stage at Builder 100
A full room waving at a SalesAsk session
SalesAsk team at ACCA 2025
SalesAsk team members at a trade show

Most reps get feedback once a week, if they are lucky. A manager joins one ridealong out of twenty appointments, and the other nineteen go unheard. SalesAsk started from that number.

Coaching like this used to belong to companies with a training department. We wanted it to be standard for a five-rep remodeler too.

Work with us

Product, engineering, customer success and enterprise sales, most of us remote. We are hiring now, and every role is full-time.

See open roles

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A letter from our CEO

Welcome to the age of AI-first sales.

Moe wrote this to the teams who use SalesAsk every day.

To every home service team,

In home service sales, we share a common purpose: delivering smooth and memorable interactions that customers value.

AI is not just another way to get there. It is a chance to redefine it.

At SalesAsk, our approach centers on one AI system that changes how every home service team sells.

Our coach shows you why one rep outperforms another and helps everyone replicate the top results. Virtual ridealongs remove the need for long on-site coaching by letting managers join any visit remotely. And insights give leaders a clear view of their sales strategy. Every part learns from every conversation, so the whole system gets better over time.

That is what makes SalesAsk an AI-first platform that helps teams raise the standard for home service sales, from the first knock to the signed contract.

Moe Abbas
Moe AbbasCEO, SalesAsk
Moe Abbas, CEO of SalesAsk

How SalesAsk works with you

One person on our side from setup to the quarterly review.

Emailinfo@salesask.com

Sales+1 (209) 584-6108

Support+1 (213) 753-6828

  1. Week 1

    Setup and integration

    Your growth advisor connects the CRM, sets up teams and tunes Coach Dean to your playbook. Reps are recording by the end of the first week.

  2. Weeks 2 to 4

    Calibration and training

    We tune scoring to your sales process and run manager and rep training until everyone can use it without us.

  3. Day 21

    First results

    Most teams see their first measurable change in close rate inside three weeks. Your growth advisor walks you through it.

  4. Month 3

    ROI review

    A quarterly review with close rate, ticket size, coaching time saved and revenue added.