

Bath Experts remodels bathrooms, often in a single day. Many of its homeowners are aging in place.
The problem
The challenge
Bath Experts remodels bathrooms, often in a single day. Many of its homeowners are aging in place, and Bob Camire calls that “a huge part of our business and our opportunity to serve the community.”
Three people from the team sat down with us on camera: Bob, co-founder and VP of Sales; Tyler Aguirre, a senior design consultant who runs the visits; and Kenny McCorkhill, who trains the reps.
Before: a hodgepodge
Tyler didn't mince words about life before SalesAsk. “Keeping details straight before SalesAsk was really a hodgepodge of information. You kind of get lost in the everyday hustle and bustle. Potential appointments that you could follow up on get lost to the wayside.”
Kenny heard the same line from reps after almost every visit: “I don't know what I don't know, but I feel like I did a good job.”
Turning to SalesAsk
How SalesAsk helped
Why SalesAsk won the comparison
Bath Experts was already using a competing product. Bob's verdict: “What SalesAsk was able to show us was just a little bit ahead of what we were experiencing with a competitive software.” The difference he kept coming back to was “perfect recall and analysis of any meeting or engagement you have with a homeowner.”
Kenny tested Coach Dean harder than anyone. “I get fairly immersive with the prompts, and I promise you there's nothing you could ask the AI model that it won't be able to give you information for or data surrounding. And I've tried.”
What changed for a rep
“This is the first program that really helps us as reps,” Tyler says. He taps done when the appointment ends, and a few minutes later he can work with the visit. “I'm just not spending 20 minutes on an email trying to remember all those things. SalesAsk remembers it for me.”
It also told him what he didn't want to hear. “It will really be honest with you and say you're not asking the right question.” Tyler was struggling, and when he looked closely, his process “was almost non-existent.” He recommitted to it, “and lo and behold, sales, sales, sales.”
Results
The results
“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
Bob Camire, Co-founder, VP of Sales
What changed for leadership
Bob picked out his top three or four reps and asked Coach Dean what they had been doing differently over the last couple of weeks that the rest of the team wasn't. “In a few minutes it spit out a bunch of great data that was able to translate into a really productive meeting.”
Kenny puts the question to other sales leaders this way: “What is your coaching based on? Because if it's not based on data from start to finish, then you're only coaching a snapshot behavior, and you're probably frustrated with the results.”
For him, SalesAsk is “an unbiased accountability partner whose only mission in existence is to make you the best possible version of yourself in this craft.”
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