For/Owners

Know what happens in every market, not just on the P&L.

Close rate, ticket size and process adherence for every branch and rep, refreshed daily. The visits behind each number are one click away.

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See how it works
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A home services owner on a call at his desk
Weekly reportMon 7:00
Coach DeanRiverbend is 14 points under Northgate on the same process.
Exported for the CFOFri
Team close rate69%last 90 days

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

“I was completely blind when it came to training my team and building their skills.”

Kitchen Tune-Up
William WrightOwner, Kitchen Tune-Up East Seattle
$1.7M
revenue added at Ottawa General Contractors in six months
+26%
average close rate increase across Kitchen Tune-Up franchise owners

Your week

From the Monday numbers to the Friday leadership meeting.

An owner's week when every branch, rep and visit is already scored.

Mon 7:00

The week starts with the numbers

Close rate, ticket size and process score for every branch, refreshed daily

Tue 10:15

Spot the branch that is slipping

It shows up that week, with the visits behind the drop

Thu 2:30

Hear what your top closer says

Their best lines, clipped into a playlist for the rest of the floor

Fri 4:00

Bring proof to the leadership meeting

Before and after for every coaching push, ready to export

What SalesAsk does

One coach in every market. Every branch, every rep.

How it works
Hears every visit
iPhoneiPadWatch
SalesAsk recording00:12:52

The rep taps record on iPhone, iPad or Apple Watch. Coach Dean gets the full conversation, not a manager’s memory of it.

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Scores your process

This week

+37% close rate

Team average, up from last month

View dashboard
Discovery71%

Every step you already teach, checked on every visit, with the line from the visit that proves it.

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Coaches before the next door

Coaching moment

You skipped financing. Here is how to bring it up next time.

Marcus Reid · HVAC estimate

Report82%
Discovery71%
Closing technique48%
Objection handling39%
Report82%

Specific feedback lands in the rep’s pocket minutes after the visit ends, tied to the moment it turned.

Explore Coach Dean
01

Every market on one screen

Sort branches and reps by close rate, process score or meeting volume. A market that starts slipping shows up that week, not at the next quarterly review.

  • Branch, team and rep views
  • Refreshed daily
  • Export for your CFO or the board
Meetings by rep filtered to one branch, with four branches compared on close rate
02

Find what your top closer does differently

The process heatmap shows which steps your best reps hit and everyone else skips. Coach Dean pulls the lines they use so the rest of the floor can hear them.

  • Step hit rate by rep and branch
  • Top closer clips shared as playlists
  • Before and after for every coaching push
A process heatmap across eleven steps and six reps, with the weakest row called out
03

Numbers you can trace back to a conversation

Every metric links to the visits behind it, so a dip in close rate arrives with the moments that caused it.

  • Talk ratio, questions asked and patience per visit
  • Process adherence by step
  • Weekly report on a schedule
Conversation metric tiles and process adherence by step for the whole team

In their words

Owners and sales leaders, on the record.

See all customer stories
A finished bathroom remodel of the kind J.S. Brown & Co. sells
Monica LewisPresident, J.S. Brown & Co.

“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”

Read the story
5Reps coached without a manager in the room
A refreshed kitchen of the kind Kitchen Tune-Up sells
William WrightOwner, Kitchen Tune-Up East Seattle

“I was completely blind when it came to training my team and building their skills.”

Read the story
+26%Average close rate increase across franchise owners
An air conditioning condenser beside a home, the work General Air sells
Micah HébertSales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

Read the story
5Sales teams coached on what was actually said, from inside sales to field techs

Security and compliance

Real sales conversations, protected like they should be.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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Role-based access
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FAQ

Questions from owners

How long does setup take?

Under two hours. Every visit is scored from the first recording, and trends get useful once each rep has a few weeks of visits.

Will my reps push back on being recorded?

Some do for the first two weeks. New reps usually like it first, because it gets them running appointments alone sooner. The holdout is often a top performer, until a recording settles a commission dispute in their favour.

Can regional managers see only their own markets?

Yes. Access is role-based, and every view filters by branch, team, rep or meeting type.

Does it work with our CRM?

Notes, deal stages and follow-ups write back to ServiceTitan, HubSpot, Salesforce, JobNimbus and the other tools your team already runs.

Is our data used to train models for other companies?

No. Recordings are encrypted in transit and at rest and never used to train models for anyone else.