Every answer about your sales team, without digging through recordings.

Adherence, close rate and rep by rep performance roll up to the whole org and tie back to the jobs and revenue in your CRM.

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SalesAsk statistics screen with close rate and Coach Dean adoption, an objection breakdown showing won and lost rates for price and budget, and process adherence by step.

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

A manager should not have to open twenty recordings to find out which step the team keeps missing.

SalesAsk reports adherence to your own sales steps, close rate, and rep by rep performance. Those figures roll up from a single appointment to a rep, a team and the whole organization.

+26%Close rate increase, Home Remodelers
3XFaster ramp for new reps, Home Builders
$1.7MAdded in six months, Home Remodelers
1.3M+sales conversations analyzed

How it works

What the reporting answers for a sales manager

Five views built from the same scored data, from one rep up to the whole company.

See it on your own visits
Adherence

Adherence to the steps you already teach

Every appointment is scored against your own sales process, so adherence is a number a manager can act on.

Every rep against every step in one heatmap
A team average beside each rep
A process heatmap of named reps against the steps of the in home process, with a team average column and a percentage in every cell.

Rep by rep performance, side by side

See who follows the process, who closes, and where the gap between those two sits for each rep.

Reps ranked by close rate
Process score and meeting count alongside
Reps ranked by close rate with a bar for each, alongside their process score and meeting count.

Team trends over weeks, not gut feel

Watch adherence and close rate move over time, so you can tell whether a coaching push actually changed anything.

Process score plotted week by week
See whether a coaching push moved the line
Average process score plotted week by week with a rising trend line.

Performance tied back to the jobs in your CRM

Scores sit next to the jobs and revenue already recorded in ServiceTitan, Jobber, Housecall Pro, Salesforce and HubSpot.

Stage, amount, owner and close date pushed from the meeting
Close rate read from the jobs you already track
A scored meeting above the CRM fields it pushed: stage, next step, amount, owner and close date, each ticked.

The rollup a manager reads on Monday

Adherence, close rate and rep performance in one view, so the answer arrives without opening a single recording.

Close rate, adoption, meetings and process score
The five weakest process areas, ranked
Four headline figures, close rate, Coach Dean adoption, total meetings and average process score, above the five weakest process areas.
A process heatmap of named reps against the steps of the in home process, with a team average column and a percentage in every cell.Reps ranked by close rate with a bar for each, alongside their process score and meeting count.Average process score plotted week by week with a rising trend line.A scored meeting above the CRM fields it pushed: stage, next step, amount, owner and close date, each ticked.Four headline figures, close rate, Coach Dean adoption, total meetings and average process score, above the five weakest process areas.

Customer stories

Owners and sales leaders, on the record.

See all customer stories
A finished bathroom remodel of the kind J.S. Brown & Co. sells
Monica LewisPresident, J.S. Brown & Co.

“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”

Read the story
5Reps coached without a manager in the room
A refreshed kitchen of the kind Kitchen Tune-Up sells
William WrightOwner, Kitchen Tune-Up East Seattle

“I was completely blind when it came to training my team and building their skills.”

Read the story
+26%Average close rate increase across franchise owners
An air conditioning condenser beside a home, the work General Air sells
Micah HébertSales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

Read the story
5Sales teams coached on what was actually said, from inside sales to field techs

Resources

Featured insights

The SalesAsk Journal
Vol. 3 · Builder editionOctober 2026
The builder sales stack in 2026
Blog
The builder sales stack in 2026

Notes from Builder Innovator: the stack we kept seeing and the gaps every VP mentioned.

Read the article
SalesAsk Field GuideThe Standardization PlaybookTurn your best rep into the standard
Guide
The Standardization Playbook

How to turn your best rep's process into the standard every rep follows.

Get the playbook
Research report · 2026The Kitchen Table Report
Report
The Kitchen Table Report

What gets said at the kitchen table, and what it means for your close rate.

Read the report

Security and compliance

Real sales conversations, protected like they should be.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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FAQ

Analytics and reporting questions

What does SalesAsk report on?

SalesAsk reports adherence to your own sales steps, close rate, and rep by rep performance. Those figures roll up from a single appointment to a rep, a team and the whole organization.

Where do the numbers come from?

Every recorded appointment is transcribed and scored against the sales steps your company already teaches. The reporting is built from those scores, so it reflects your process rather than a generic template.

Can I see how one rep is performing?

Yes. Each rep has their own view showing which steps they hit, which they miss, and how that tracks against their close rate over time.

Can I compare reps against each other?

Yes. Reps can be listed side by side on adherence and close rate, so you can see who follows the process, who closes, and where the two do not line up.

Does the reporting connect to our CRM?

Yes. SalesAsk integrates with ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot, Builder Prime and Zoom, so performance ties back to the jobs already recorded in your system.