Turn thousands of customer conversations into answers you can act on.

Your team hears the truth about your pricing, your competitors and your product every day, and almost all of it disappears.

Book a demo
Take a tour
Coach Dean asked where deals are lost on price, answering from 113 transcripts with the top reasons: price named before value, financing never offered and decision maker not in the room.

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

The answer to almost every question about your pipeline is already sitting in a conversation someone had.

It is everything SalesAsk works out from the appointments your reps already record: the objections that keep coming back, talk ratio, the moments a deal turned, and how all of that changes over time. Every figure traces back to a real transcript you can open and listen to.

+26%Close rate increase, Home Remodelers
$1.7MAdded in six months, Home Remodelers
3XFaster new rep ramp, Home Builders
1.3M+sales conversations analyzed

How it works

What your conversations can tell you

Five views built from the same recordings, so every answer traces back to something a customer actually said.

See it on your own visits
Coach Dean

Ask Coach Dean a question in plain language

Type the question you would ask a manager. Coach Dean answers from the transcripts and shows you where the answer came from.

Saved prompts anyone on the crew can rerun
Every answer opens the clips it came from
The team's saved Coach Dean prompts, each showing who saved it and how often it has run, with the clips the last answer opens listed underneath.

See which objections keep costing you deals

SalesAsk groups what customers push back on across every appointment, so you can see which objection is costing the most revenue.

The exact line each rep uses on the same objection
The close rate behind each answer
One price objection and the sentence four different reps say when they meet it, each with the share of those visits they closed.

See who is talking and who is listening

Talk ratio, meeting length and patience are measured on every appointment, so you can tell a discovery conversation from a monologue.

Measured against a 40 to 60 baseline
Longest monologue and questions asked on every visit
The analytics panel on one appointment: duration, talk ratio against the standard baseline, longest monologue, talk speed, patience and questions asked.

Jump straight to the moment the deal turned

Search the transcript, open the moment, and leave a comment on it. No scrubbing through an hour of audio to find it.

One phrase searched across every recorded visit
Comment on the moment and send it to the rep
One phrase searched across every recorded visit, returning the moment it was said on three appointments, with a comment being sent to the rep.

Watch the objection mix change across the quarter

Which objections come up more often, which competitors get named, and what the win rate is behind each one. Measured on conversations, not on opinions.

Win and loss rate behind every objection
How often each competitor is named
Objection breakdown across every meeting with the win rate behind each objection, beside competitor mentions and the win rate when each name comes up.
The team's saved Coach Dean prompts, each showing who saved it and how often it has run, with the clips the last answer opens listed underneath.One price objection and the sentence four different reps say when they meet it, each with the share of those visits they closed.The analytics panel on one appointment: duration, talk ratio against the standard baseline, longest monologue, talk speed, patience and questions asked.One phrase searched across every recorded visit, returning the moment it was said on three appointments, with a comment being sent to the rep.Objection breakdown across every meeting with the win rate behind each objection, beside competitor mentions and the win rate when each name comes up.

Customer stories

Owners and sales leaders, on the record.

See all customer stories
A finished bathroom remodel of the kind J.S. Brown & Co. sells
Monica LewisPresident, J.S. Brown & Co.

“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”

Read the story
5Reps coached without a manager in the room
A refreshed kitchen of the kind Kitchen Tune-Up sells
William WrightOwner, Kitchen Tune-Up East Seattle

“I was completely blind when it came to training my team and building their skills.”

Read the story
+26%Average close rate increase across franchise owners
An air conditioning condenser beside a home, the work General Air sells
Micah HébertSales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

Read the story
5Sales teams coached on what was actually said, from inside sales to field techs

Security and compliance

Real sales conversations, protected like they should be.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

SOC 2 Type I badge
SOC 2 Type I
GDPR badge
GDPR
Role-based access
Explore security and compliance

FAQ

Conversation intelligence questions

What is conversation intelligence in SalesAsk?

It is everything SalesAsk works out from the appointments your reps already record: the objections that keep coming back, talk ratio, the moments a deal turned, and how all of that changes over time. Every figure traces back to a real transcript you can open and listen to.

Where does the data come from?

From the appointments your reps record on their own phone, tablet or watch. Nothing is typed in by hand and no survey is sent, so the analysis reflects what was actually said rather than what someone remembered afterwards.

How does SalesAsk find objections?

It reads every transcript and groups customer pushback into recurring themes such as price, timing, competitors and warranty. You see how often each one comes up and which reps get past it.

Can I ask my own questions?

Yes. Ask Coach Dean takes a question in plain language, answers it from the transcripts, and links back to the moments it used. You can save prompts so the whole team asks the same question the same way.

What is talk ratio and why does it matter?

Talk ratio is how much of the appointment the rep spoke compared with the customer. Measured across your team it separates the reps who ask questions from the reps who talk at the customer.