What happens at the Home Franchise Concepts International Convention
The Home Franchise Concepts International Convention is the annual gathering for franchise owners across eight brands, Kitchen Tune-Up and Bath Tune-Up among them. The 2026 convention ran 17 to 20 February 2026 at The Venetian Resort in Las Vegas, and the 2025 edition ran 18 to 20 February 2025, also in Las Vegas, under the theme Play to Win. Dates for the next edition have not been announced publicly.
Why a franchise convention is a different animal
This is not a trade show and you cannot buy a ticket to it. The Home Franchise Concepts International Convention is a closed system event for franchise owners, system team members and approved suppliers across the eight brands the company operates: Bark and Mane, Bath Tune-Up, Budget Blinds, Kitchen Tune-Up, Lightspeed Restoration, PremierGarage, The Tailored Closet and Two Maids. Home Franchise Concepts is owned by JM Family Enterprises, which Forbes ranks number sixteen on its list of America's largest private companies.
What that changes is the quality of the peer conversation. Everybody in the room runs the same brand standards, the same pricing structures and broadly the same customer journey, so a franchise owner comparing close rate with another owner is comparing something genuinely comparable. That is rare. At an open industry show, the person next to you may have a completely different lead source, ticket size and sales cycle, which makes their numbers interesting but not usable.
The awards program is the other reason attendance matters. At the 2025 convention the Kitchen Tune-Up system recognized its Franny of the Year, a Customer Service Award, Rising Star awards for owners in their first two years, and six owners who earned Certified Home Improvement Professional status. Recognition of that kind is a recruiting and retention asset in a franchise system, and it is only awarded in the room. If you are an owner deciding whether to travel, that is a fair part of the calculation.
What a franchise owner should take into the room
Come with one comparable number and one question about it. Close rate per estimator, average project value, or the percentage of estimates that get a same week follow up: any of them will start a better conversation than a general chat about how business is. That is what makes a closed system convention worth the flight rather than a pleasant week in Las Vegas. Kitchen Tune-Up is a SalesAsk customer and its story covers how a national franchise scaled a consistent sales approach across locations. If you want an open industry event to compare against, the International Builders' Show sits at the opposite end of the spectrum, with a floor of 1,700 plus exhibitors and no shared brand standard at all.
The thing a brand standard cannot enforce on its own
A franchise system can specify the sales process down to the order of the presentation and still watch it drift, because the process is written down in one place and performed in hundreds of kitchens by people nobody watches. Two locations with identical training and identical marketing can be twenty points apart on close rate, and the franchisor sees only the outcome. That is not a compliance failure. Nobody has ever been able to see the appointment itself at scale.
SalesAsk records the appointment from the rep's own phone and scores it against the brand's own steps rather than a generic template, so an owner can see which step is being skipped and where. Coach Dean writes the coaching the same day, and the summary and next steps sync into the system you already run. For kitchen and bath remodeling companies that turns a brand standard from a document into something you can actually measure location by location.
If you want to see that against your own brand's sales steps, book a demo and we will walk them through the scorecard so you can do your due diligence and make an informed decision.
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