Home improvement/Home remodeling
A remodel sells across two visits. Hear both of them.
SalesAsk scores every estimate, design consultation and second-visit close against your process, so the estimator walks back in knowing exactly what the homeowner said the first time.
Nobody asked when the spouse could join.
1,000+ sales teams rely on SalesAsk.
Your best estimator closes 35 pointsmore often than your newest one.
By the time the proposal lands in the homeowner's inbox, the conversation that decided the deal happened weeks ago. SalesAsk scores every estimate while it is still warm, so you hear how your best estimators frame the budget and coach everyone else to it.
Sound familiar?
The follow-up went out two days late and never mentioned what they asked for.
A remodel sells across two visits, a few estimates and a design-center hand-off. The homeowner says one thing in the kitchen and another to their spouse in the car.
“We'll get back to you once we see the other bids.”
The budget was never framed, so the estimate landed as a surprise.Every estimate is checked for budget framing before the number, so you see who skips it.
“It went well. They're thinking about it.”
Your estimator says the budget objection was handled. Nobody can check.Every visit is scored, so the review takes five minutes and starts at the moment that mattered.
“We'll need to talk it over first.”
The second decision maker was never asked when they could be there.Every visit where the spouse question was missed gets flagged, with the moment ready to replay.
The rep taps record on iPhone, iPad or Apple Watch. Coach Dean gets the full conversation, not a manager’s memory of it.
Explore recordingsThis week
+37% close rateTeam average, up from last month
View dashboardEvery step you already teach, checked on every visit, with the line from the visit that proves it.
Explore virtual ridealongsCoaching moment
You quoted the cabinets before walking the room. Here is how to show the layout first next time.Marcus Reid · Design consultation
Specific feedback lands in the rep’s pocket minutes after the visit ends, tied to the moment it turned.
Explore Coach DeanScore every visit against your process
From the first walk-through to the signed contract, every step is checked so estimators know exactly what to change.
- Your steps, not a generic template
- Quote and timestamp behind every score
- Works for estimators, designers and project managers
No more notes in the truck
SalesAsk writes the CRM notes, sets the next step and logs the visit in JobTread, Builder Prime or LeadPerfection.
- Notes written from the conversation
- Next steps and follow-ups set automatically
- Syncs with the tools you already use
Coaching before the second visit
Coach Dean sends each estimator specific feedback minutes after the visit, with the line it came from.
- Private to the rep first
- Practice the missed step with AI roleplays
- Managers see who improved
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”
Read the story
“I was completely blind when it came to training my team and building their skills.”
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“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
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Resources
Featured insights
Notes from Builder Innovator: the stack we kept seeing and the gaps every VP mentioned.
Read the articleHow to turn your best rep's process into the standard every rep follows.
Get the playbookWhat gets said at the kitchen table, and what it means for your close rate.
Read the report
FAQ
Home remodeling questions
The estimator records the first visit, the designer records the design consultation, and Coach Dean scores each one against your process: budget framing, a reality check on timeline, who the decision makers are and how the second visit gets set up. When the second visit comes, the rep walks in knowing exactly what the homeowner said the first time.
Yes. Connecting takes under five minutes with no developer, and SalesAsk also works with JobTread, LeadPerfection, ServiceTitan, Jobber and Housecall Pro. Summaries, action items and next steps sync to the job record, so nothing depends on what the estimator remembers to type after the appointment.
Some hesitation at the start is normal. Your best estimators usually come around first, once their best first visits become the training material for the rest of the team. Newer estimators tend to like it most, because they hear how experienced people handle the budget conversation instead of guessing. It is coaching, not surveillance.
In most places it is legal to record customer conversations for training and quality control, whether that is at the kitchen table, in the design center or on a site walk. A few locations have two-party consent laws that require you to tell the homeowner before recording starts. Our guidelines list those locations.
Most teams are set up in under two hours. Estimators record on the iPhone or Apple Watch they already carry, so there is no hardware to buy. Long design appointments are recorded and scored the same way as short ones.