Home services/Roofing
The roof gets sold at the kitchen table. Hear every one.
SalesAsk records every inspection and presentation, scores it against your process, and coaches the estimator before the proposal goes out.
The deductible never came up.
1,000+ sales teams rely on SalesAsk.
Your best estimator closes 35 pointsmore often than your newest one.
Your estimator says they handled the insurance question and mentioned financing. Today none of that is checkable. SalesAsk scores every visit, so you can hear what your best closers do at the table and coach everyone else to it.
Sound familiar?
The deal slipped. Was it the price, the financing or the spouse?
What roofing owners and sales managers told us before every visit was recorded, and what changed after.
“We pay for every lead, and I can’t tell why half of them never sign.”Every conversation is scored from the first contact, so you see where reps fail to qualify.
“My best closer and my newest rep say completely different things at the table.”Your top closer's talk track becomes the scorecard every estimator is coached on.
“The spouse never said a word during the presentation.”Every visit where the second decision maker stayed quiet gets flagged, with the moment ready to replay.
The rep taps record on iPhone, iPad or Apple Watch. Coach Dean gets the full conversation, not a manager’s memory of it.
Explore recordingsThis week
+37% close rateTeam average, up from last month
View dashboardEvery step you already teach, checked on every visit, with the line from the visit that proves it.
Explore virtual ridealongsCoaching moment
You skipped financing. Here is how to bring it up next time.Marcus Reid · Roof inspection
Specific feedback lands in the rep’s pocket minutes after the visit ends, tied to the moment it turned.
Explore Coach DeanScore every visit against your process
From the driveway walk-up to the signed contract, every step is checked so estimators know exactly what to change.
- Your steps, not a generic template
- Quote and timestamp behind every score
- Built for retail, storm and insurance jobs
No more notes in the truck
SalesAsk writes the CRM notes, sets the next step and logs the visit in ServiceTitan, Jobber or Builder Prime.
- Notes written from the conversation
- Next steps and follow-ups set automatically
- Syncs with the tools you already use
Coaching before the next visit
Coach Dean sends each estimator specific feedback minutes after the visit, with the line it came from.
- Private to the rep first
- Practice the missed step with AI roleplays
- Managers see who improved
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
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Resources
Featured insights
Notes from Builder Innovator: the stack we kept seeing and the gaps every VP mentioned.
Read the articleHow to turn your best rep's process into the standard every rep follows.
Get the playbookWhat gets said at the kitchen table, and what it means for your close rate.
Read the report
FAQ
Roofing questions
The rep taps record before the inspection and SalesAsk hears the whole visit, from the driveway to the roof findings to the sit-down. Coach Dean scores it against your own steps: were the damage findings explained clearly, was the claims process walked through, was the deductible handled, was the decision maker in the room. Managers see where each rep goes off process without climbing a ladder.
SalesAsk integrates with ServiceTitan, Jobber, Housecall Pro and Builder Prime. Summaries, action items and next steps from each recorded visit sync to the job record, so nothing depends on what the rep remembers to type after the appointment.
Some hesitation at the start is normal. Top closers usually come around first, once their best inspections and presentations become the training material for the rest of the team. Newer reps tend to like it most, because they learn how the experienced reps handle the inspection walk and the price instead of guessing. It is coaching, not surveillance.
In most places it is legal to record customer conversations for training and quality control, whether the rep is on the driveway, up on the roof or at the kitchen table. A few locations have two-party consent laws that require you to tell the homeowner before recording starts. Our guidelines list those locations.
Most teams are set up in under two hours. Reps record on the iPhone or Apple Watch they already carry, so there is no hardware to buy and nothing to install in the truck. Wind and street noise on the driveway are filtered out.