Customer story
How connell roofing coaches reps-without more ride alongs
Overview
Connell Roofing case study | AI coaching with SalesAsk
See how Connell Roofing uses SalesAsk & Coach Dean to coach reps on every call Cut back on ride alongs & improve talk tracks and close rates across the team
The problem
The challenge
Connell Roofing wanted better coaching without dragging the sales manager into every visit.
Ride alongs took time, and feedback depended on memory. Reps would leave a call, try to remember what they said, and hope they were improving. The manager could only be in one truck at a time, so most conversations never got a real review.
They needed a way for reps to get specific, practical feedback on real conversations, without waiting for a manager to sit next to them.
Turning to SalesAsk
How SalesAsk helped
After rolling out SalesAsk and Coach Dean:
- Reps had coaching in their pocket on every call
- Feedback became specific, not vague “do better next time” comments
- New reps picked up the right phrasing faster
- The sales manager spent less time in the truck and more time on strategy
- Confidence on calls went up, and the talk track became more consistent across the team
Results
The results
With SalesAsk, Connell Roofing:
- Captured real sales meetings so nothing depended on memory
- Used Coach Dean to review calls and give line by line coaching
- Got clear suggestions on what to say instead at key moments
- Helped reps practice better phrasing before the next visit
- Gave the sales manager “always on” support for the team, without more ride alongs
Coach Dean became the rep’s on demand coach, pointing out what worked, what to change, and exactly how to say it.
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SOC 2 Type I
GDPR