




"With Replab our reps are not just practicing, they are perfecting"

"Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps' time-to-proficiency."
Calls, Fully Scaled Coaching
Manager-led role play is limited by time and headcount — one manager can practice with maybe 3 reps per day. RepLab lets all 50 reps practice simultaneously with AI buyers that adapt, push back, and score every session against your criteria. It scales coaching without scaling management.
RepLab has 40+ pre-built scenarios across HVAC, roofing, plumbing, remodeling, home builders, dental, telecom, banking, insurance, and windows/doors. You can also build custom scenarios for any industry in minutes.
Very. The AI is trained on data from 250,000+ real sales conversations. It shifts tone when a rep hesitates, pushes back on price, asks for competitors, and mirrors real customer behavior. Reps consistently say it feels like a real appointment.
Each session is 3-5 minutes — short enough to practice before any appointment, detailed enough to build real skills. Reps can retry in one click.
Yes. You upload your sales process and scorecard, and RepLab scores every session against your specific criteria. Update the criteria anytime — the AI adapts immediately.
RepLab is the practice layer. SalesAsk is the live coaching layer. Together they form a complete loop: reps practice with RepLab before the conversation, get coached by SalesAsk during the conversation, and receive analysis from Coach Dean after. No other platform offers all three.
Most teams are running their first role-play sessions within the first day. No hardware needed — reps use their phone, tablet, or computer. We provide dedicated onboarding at no extra cost.